20paths
20Paths lets marketing, customer success, product, and sales teams turn product walkthroughs into interactive demos they can personalize, share, and measure. Teams can use the demos to explain product features, support onboarding, and follow prospect engagement.
Who it's for
- Growth marketing teams that want interactive product walkthroughs for website visitors and product-led growth.
- Customer success teams that want self-guided demos to support onboarding and product adoption.
- Sales teams that want demo leave-behinds and engagement insights during the sales cycle.
How it fits your workflow
Click through your product to capture a demo with annotations and highlights. Customize it with chapters, branching, branding, dynamic names, calls to action, or forms; AI can generate text annotations and translations.
Share the demo as a link or embed it on a website or help center. Use analytics for views, engagement, and conversion insights.
Pricing
Free: The page invites users to get started for free and advertises a free extension; it does not specify free-plan limits or paid pricing.
The vendor doesn't publish prices. Check with 20paths directly.
Prices checked on Nov 12, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- Product walkthrough capture
- Capture a walkthrough by clicking through a product; the page says demos are created with annotations and highlights.
- AI-generated annotations and translations
- Generate text annotations with AI and translate product demos into 12+ languages.
- Demo customization
- Add chapters, branching, introductions, calls to action, forms, and custom branding to tailor a demo.
- Personalization
- Use dynamic company and user names, and create personalized links for target users.
- Visual controls
- Blur sensitive information and use zoom, pan, hotspots, and highlight styles to guide viewers.
- Sharing and embedding
- Share a demo as a link or embed it on websites, help centers, and other channels.
Alternatives to consider
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Supademo
Choose it if you need the additional sandbox environments, videos, SOPs, or AI Demo Agents described for Supademo.
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Arcade
Choose it if you also want to create product videos and visuals alongside interactive demos.
Getting started
- Choose the option to create a demo or install the free extension.
- Click through your product to capture the walkthrough.
- Customize the demo with annotations, chapters, calls to action, and other available options.
- Share the demo as a link or embed it in a destination such as a website or help center.