ActiveCampaign
ActiveCampaign combines marketing automation, CRM, email, and messaging with AI-assisted campaign creation and reporting. Marketing teams use it to run customer journeys and coordinate communications across channels.
Who it's for
- Marketing teams that need to create and automate email, SMS, and WhatsApp campaigns.
- Ecommerce and retail marketers who want to connect customer journeys, campaign messaging, and sales-related data.
- Agencies and marketers who manage campaigns, segmentation, and reporting for clients or multiple programs.
How it fits your workflow
Connect apps and channels to bring marketing context into ActiveCampaign. The page names Stripe and Google Ads as examples and describes connections to Claude, ChatGPT, and custom agents.
Provide a campaign brief or ask Active Intelligence for a task such as drafting a campaign, building an automation, preparing a report, or auditing account elements. Review and approve suggested work before it is applied.
Run customer journeys and campaigns across email, SMS, and WhatsApp, then review reporting on attribution, goals, revenue, and channel performance.
Pricing
Free: The page offers a 14-day free trial with no credit card required; it does not describe an ongoing free plan.
14-day free trial
Free for 14 days; no credit card required
- · Access through email sign-up
- · The page describes instant setup
Tailored plan
Pricing provided by request; the page says plans are tailored to business numbers and goals
- · Request pricing using business email and contact-count information
- · A personalized package based on the business's numbers and goals
Prices checked on Nov 5, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- Active Intelligence
- AI features can draft campaigns and automations, prepare reports, build segments, audit account elements such as list hygiene and deliverability, and flag journey issues for review.
- Marketing automation
- Create and run automated customer journeys, including sequences such as welcome, win-back, and post-purchase flows. The page also describes identifying dead ends and errors in journeys.
- Email marketing
- Create and send email campaigns, with Active Intelligence able to draft campaign content and test sends so the best-performing version is sent after approval.
- CRM
- Use a CRM described by the page as built for nimble teams, alongside marketing campaigns and customer journeys.
- Cross-channel messaging
- Manage marketing across email, SMS, and WhatsApp, with example campaign drafts produced from a single launch brief.
- Segmentation and personalization
- Use engagement data to create customer segments and tailor messages to different groups.
Works with
- More than 1,000 apps
- Stripe
- Google Ads
- Claude and ChatGPT
- Custom agents
- Meta
Alternatives to consider
-
EmailFlow AI
Choose it if you specifically want an AI-first email platform that generates responsive emails from plain-English prompts and includes managed Amazon SES delivery and developer APIs.
Getting started
- Sign up with an email address for the 14-day free trial; the page says no credit card is required.
- Connect relevant apps and channels to bring business context into the platform.
- Create a campaign or automation, or ask Active Intelligence to draft or review one.
- Review and approve suggested changes before they are applied.