Bertha

Bertha

Bertha AI is an AI-powered copywriting assistant available as a WordPress plugin and a Chrome extension that helps create SEO copy, meta descriptions, social posts, long-form articles, image alt text, and product descriptions.

Bertha is copywriting software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

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#102 in Copywriting (102 tools)
Added 1 month ago
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Quick Overview

Best for: Content & Marketing

What it does

Copywriting software for decision-makers comparing workflow fit and alternatives.

Best fit

Content & Marketing

Pricing snapshot

Free from Free

Next step

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Bertha

Bertha AI provides an integrated copywriting assistant for WordPress and a Chrome extension that helps users generate website copy, SEO titles, meta descriptions, social media posts, long-form articles, product descriptions, and alternative text for images. It is positioned for site owners, agencies, e-commerce managers (WooCommerce/EDD), and content creators who want faster, AI-assisted content production directly inside the WordPress editor or via a browser extension. Bertha offers a free tier for light use and a paid Pro offering with large monthly word allowances, bulk alt-text generation, image generation, and management features geared toward agencies managing multiple sites.

Bertha AI is an AI-powered copywriting assistant available as a WordPress plugin and a Chrome extension that helps create SEO copy, meta descriptions, social posts, long-form articles, image alt text, and product descriptions.

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Key Features

Free tier (500 words + 5 images)

Free plan includes 500 generated words per month and up to 5 image generations, plus alternative text generation on image upload and access to the chat long-form creation tool.

Pro: Large monthly allowances

Pro plans provide up to one million words per month (as advertised) and expanded image generation quotas (up to 50 images a month mentioned).

Automatic Alt Text & Image Titles

Automatic alt text and image title generation in the WordPress plugin, with bulk generation available in Pro plans; alternative text support is also available in the Chrome extension.

30+ creative prompts

A library of over 30 prompts and templates to accelerate writing for different use cases and content types.

Chat / Long-form writer

A chat window (Chat/AMA) feature for asking questions and producing long-form articles and extended content directly inside the product.

Image generation & CCO images

Built-in image generation capabilities plus an option to choose from images available under a CCO license.

WooCommerce & EDD product descriptions

Generate product descriptions for WooCommerce and Easy Digital Downloads directly from the dashboard to speed e-commerce content creation.

Unlimited WordPress installs (Pro license)

A single Pro license allows installation on an unlimited number of WordPress sites under management; license controls include per-site word allocation.

Chrome extension

A Chromium-based browser extension for writing and generating content outside WordPress; the extension is tied to one user per license (runs from the user’s computer).

User Roles & Word Allocation (management features)

Pro features to limit which user roles can interact with Bertha and allocate word quotas across multiple sites from the Bertha account dashboard.

Theme & Page Builder compatibility

Designed to work with any WordPress theme or page builder (including native Gutenberg integration) by reading rendered frontend HTML, enabling in-editor micro-copy assistance across builders.

Secure payments

Payments processed securely via Stripe or PayPal for purchases and upgrades.

Pricing

Free Tier Available

Provides 500 generated words per month and 5 image generations; alternative text generation on upload is included in the free plan.

Free

Free
  • 500 generated words per month
  • 5 image generations per month
  • Alternative text generation on image upload
  • Access to chat/long-form tool (may be limited by response length)

Pro (annual reference)

Annual packages available starting at $160.00/year (as stated on site)
  • Up to one million words per month (per site/account as advertised)
  • Bulk alt text and individual alt text generation
  • 30+ prompts and templates
  • Image generation higher quota (up to 50 images/month mentioned)

Use Cases

SEO metadata and headlines

Generate SEO-friendly titles, meta descriptions, and headlines to improve search presence and CTR.

Social media and marketing copy

Create social posts, ad copy, and short-form content quickly using templates and prompts.

Long-form articles and blog posts

Use the chat/AMA long-form tool and templates to outline and write articles, landing pages, and blog posts.

E-commerce product descriptions

Automatically craft product copy for WooCommerce and Easy Digital Downloads stores from the dashboard.

Bulk image alt text generation

Automatically generate alternative text and image titles for accessibility and SEO, including bulk generation in Pro plans.

Agency multi-site management

Manage content across many client sites with unlimited installs per Pro license and allocate words per site via the dashboard.

In-editor micro-copy

Invoke Bertha inside page builder editing screens or any text area to help craft micro-copy throughout a website.

Integrations

WordPress (Plugin)

Primary integration β€” Bertha runs as a plugin that works with themes and page builders, including Gutenberg.

Chrome / Chromium browsers (Extension)

Browser extension for generating content and alt text outside the WordPress admin (one installation per license/user).

WooCommerce

Generate product descriptions directly for WooCommerce stores from the dashboard.

Easy Digital Downloads (EDD)

Generate product copy for EDD-managed digital stores.

Stripe & PayPal

Payment processors used for secure checkout and subscription payments.

Benefits

Dramatically speeds content creation (Bertha claims up to 90% reduction in time by outsourcing the drafting work to the AI).
Integrated inside WordPress and available via a Chrome extension for convenient access while editing or browsing.
Scales to agency workflows with unlimited WordPress installs per Pro license and per-site word allocation controls.
Improves accessibility and SEO through automatic alt text, image titles, and SEO-focused templates.

Limitations

Free plan is limited to 500 words per month and 5 image generations; bulk alt-text is only available in paid plans.
Chrome extension is limited to one user per license (runs from the user’s computer).
The WordPress plugin was removed from the official WordPress repository due to code and licensing compliance issues; while the team states there were no security issues, repository listing and compliance changes may affect automatic updates or visibility.
Exact pricing tiers and full feature breakdowns are not fully detailed on the provided content (only a starting annual price reference of $160/year is mentioned).

Frequently Asked Questions

What's the difference between Free and Paid?
Free users get 500 words/month, 5 image generations, and alt text generation on upload. Paid plans unlock bulk alt-text generation, larger word/image allowances, more prompt templates, and more reliable access to the chat/long-form features.
How will Bertha reduce content creation time?
Bertha generates drafts, structures, and copy so you act primarily as the editor. The product combines large-scale AI capabilities with the founders' content frameworks to produce ready-to-edit content quickly.
Am I limited to users?
Bertha does not limit the number of users interacting with the assistant inside your website; the Chrome extension is tied to the individual user’s computer and license.
Will this work with my theme & page builder?
Yes β€” Bertha reads the rendered frontend HTML, so it is compatible with any theme or page builder, including Gutenberg and other popular builders.
Is Bertha's plugin secure?
The site states the plugin and user data protections are built with strict security requirements and protocols and have been reviewed by partner companies. The team asserts there are no security issues related to the repository removal mentioned in their blog post.
Which payment types do you accept?
Major credit and debit cards are accepted; payments are processed via Stripe or PayPal.
Will you provide support?
Paid users receive support via [email protected] and can join the Bertha community (Facebook group) for additional help and discussion.
Can I upgrade from the free plan later?
Yes β€” you can upgrade at any time on the site or within the Bertha Licensing Dashboard.
What languages are supported?
Bertha lists support for 25+ languages across templates (including English, French, German, Spanish, Italian, Portuguese, Dutch, Hebrew and many European languages). For Chat/AMA you can request output in a target language via prompt.

Getting Started

  1. 1 Step 1: Enter your email on the Bertha website to download the free WordPress plugin or install the Chrome extension.
  2. 2 Step 2: Install the plugin on your WordPress site (or add the Chrome extension to your Chromium-based browser) and connect or create your Bertha account.
  3. 3 Step 3: Use the free tier (500 words / 5 image generations) to test features, then upgrade via your Bertha Licensing Dashboard or the plugin’s License screen (navigate to License and hit UPGRADE) to access Pro features.

Support

Email

[email protected] β€” primary support channel for paid users and general inquiries.

Community (Facebook)

Official Facebook group for users to share tips and discuss Bertha AI (membership referenced on site).

Licensing Dashboard

Account dashboard to manage licenses, upgrades, word allocations, and site installations.

Website Support Page

Quick links to Support, Privacy Policy, Terms of Service and other resources accessible from the Bertha website.

API

Available: No

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