Bertha
Bertha AI is an AI-powered copywriting assistant available as a WordPress plugin and a Chrome extension that helps create SEO copy, meta descriptions, social posts, long-form articles, image alt text, and product descriptions.
Bertha is copywriting software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Content & Marketing
What it does
Copywriting software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Free from Free
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Bertha
Bertha AI provides an integrated copywriting assistant for WordPress and a Chrome extension that helps users generate website copy, SEO titles, meta descriptions, social media posts, long-form articles, product descriptions, and alternative text for images. It is positioned for site owners, agencies, e-commerce managers (WooCommerce/EDD), and content creators who want faster, AI-assisted content production directly inside the WordPress editor or via a browser extension. Bertha offers a free tier for light use and a paid Pro offering with large monthly word allowances, bulk alt-text generation, image generation, and management features geared toward agencies managing multiple sites.
Bertha AI is an AI-powered copywriting assistant available as a WordPress plugin and a Chrome extension that helps create SEO copy, meta descriptions, social posts, long-form articles, image alt text, and product descriptions.
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Claim this listingKey Features
Free tier (500 words + 5 images)
Free plan includes 500 generated words per month and up to 5 image generations, plus alternative text generation on image upload and access to the chat long-form creation tool.
Pro: Large monthly allowances
Pro plans provide up to one million words per month (as advertised) and expanded image generation quotas (up to 50 images a month mentioned).
Automatic Alt Text & Image Titles
Automatic alt text and image title generation in the WordPress plugin, with bulk generation available in Pro plans; alternative text support is also available in the Chrome extension.
30+ creative prompts
A library of over 30 prompts and templates to accelerate writing for different use cases and content types.
Chat / Long-form writer
A chat window (Chat/AMA) feature for asking questions and producing long-form articles and extended content directly inside the product.
Image generation & CCO images
Built-in image generation capabilities plus an option to choose from images available under a CCO license.
WooCommerce & EDD product descriptions
Generate product descriptions for WooCommerce and Easy Digital Downloads directly from the dashboard to speed e-commerce content creation.
Unlimited WordPress installs (Pro license)
A single Pro license allows installation on an unlimited number of WordPress sites under management; license controls include per-site word allocation.
Chrome extension
A Chromium-based browser extension for writing and generating content outside WordPress; the extension is tied to one user per license (runs from the userβs computer).
User Roles & Word Allocation (management features)
Pro features to limit which user roles can interact with Bertha and allocate word quotas across multiple sites from the Bertha account dashboard.
Theme & Page Builder compatibility
Designed to work with any WordPress theme or page builder (including native Gutenberg integration) by reading rendered frontend HTML, enabling in-editor micro-copy assistance across builders.
Secure payments
Payments processed securely via Stripe or PayPal for purchases and upgrades.
Pricing
Provides 500 generated words per month and 5 image generations; alternative text generation on upload is included in the free plan.
Free
Free- 500 generated words per month
- 5 image generations per month
- Alternative text generation on image upload
- Access to chat/long-form tool (may be limited by response length)
Pro (annual reference)
Annual packages available starting at $160.00/year (as stated on site)- Up to one million words per month (per site/account as advertised)
- Bulk alt text and individual alt text generation
- 30+ prompts and templates
- Image generation higher quota (up to 50 images/month mentioned)
Use Cases
SEO metadata and headlines
Generate SEO-friendly titles, meta descriptions, and headlines to improve search presence and CTR.
Social media and marketing copy
Create social posts, ad copy, and short-form content quickly using templates and prompts.
Long-form articles and blog posts
Use the chat/AMA long-form tool and templates to outline and write articles, landing pages, and blog posts.
E-commerce product descriptions
Automatically craft product copy for WooCommerce and Easy Digital Downloads stores from the dashboard.
Bulk image alt text generation
Automatically generate alternative text and image titles for accessibility and SEO, including bulk generation in Pro plans.
Agency multi-site management
Manage content across many client sites with unlimited installs per Pro license and allocate words per site via the dashboard.
In-editor micro-copy
Invoke Bertha inside page builder editing screens or any text area to help craft micro-copy throughout a website.
Integrations
WordPress (Plugin)
Primary integration β Bertha runs as a plugin that works with themes and page builders, including Gutenberg.
Chrome / Chromium browsers (Extension)
Browser extension for generating content and alt text outside the WordPress admin (one installation per license/user).
WooCommerce
Generate product descriptions directly for WooCommerce stores from the dashboard.
Easy Digital Downloads (EDD)
Generate product copy for EDD-managed digital stores.
Stripe & PayPal
Payment processors used for secure checkout and subscription payments.
Benefits
Limitations
Frequently Asked Questions
What's the difference between Free and Paid?
How will Bertha reduce content creation time?
Am I limited to users?
Will this work with my theme & page builder?
Is Bertha's plugin secure?
Which payment types do you accept?
Will you provide support?
Can I upgrade from the free plan later?
What languages are supported?
Getting Started
- 1 Step 1: Enter your email on the Bertha website to download the free WordPress plugin or install the Chrome extension.
- 2 Step 2: Install the plugin on your WordPress site (or add the Chrome extension to your Chromium-based browser) and connect or create your Bertha account.
- 3 Step 3: Use the free tier (500 words / 5 image generations) to test features, then upgrade via your Bertha Licensing Dashboard or the pluginβs License screen (navigate to License and hit UPGRADE) to access Pro features.
Support
[email protected] β primary support channel for paid users and general inquiries.
Community (Facebook)
Official Facebook group for users to share tips and discuss Bertha AI (membership referenced on site).
Licensing Dashboard
Account dashboard to manage licenses, upgrades, word allocations, and site installations.
Website Support Page
Quick links to Support, Privacy Policy, Terms of Service and other resources accessible from the Bertha website.
API
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