birdseye

birdseye

BirdseyePost is an all-in-one direct mail platform that enables businesses to create, send, and track personalized postcard campaigns with precision targeting and real-time engagement tracking, seamlessly integrating with marketing funnels.

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Free
#323 in Marketing (323 tools)
Added 0 year ago
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Quick Overview

Best for: Marketing

What it does

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Best fit

Marketing

Pricing snapshot

Free

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birdseye

BirdseyePost is designed to simplify and modernize direct mail marketing by providing a fully automated platform that handles audience targeting, postcard design, printing, mailing, and performance tracking. It is ideal for brands looking to boost customer acquisition and retention through personalized, trackable direct mail campaigns. The platform features Penny©, an AI agent that automates campaign creation and management, making direct mail as easy to deploy as email marketing. BirdseyePost integrates with popular platforms like Shopify and Klaviyo to synchronize data and trigger mail flows, enabling seamless marketing funnel integration.

Platform for personalized direct mail and AI-driven email marketing for businesses.

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Key Features

AI-Powered Campaign Management

Penny©, the AI agent, automates the creation, sending, and tracking of postcard campaigns.

Precision Audience Targeting

Advanced demographic, geographic, and psychographic targeting with access to a database of over 200 million North American consumers.

Personalization & SmartMaps™

Customize postcards with tailored content, product recommendations, and store locators based on recipient profiles.

SnapCapture™ Engagement Tracking

Unique QR codes on postcards capture leads instantly when scanned, syncing contacts and enabling retargeting.

Full-Service Campaign Execution

Done-for-you service including design, printing, mailing, and multi-step quality assurance.

Integrations with Shopify and Klaviyo

Sync data and automate triggered direct mail flows based on customer events.

Real-Time Analytics & Attribution

Track campaign performance with advanced metrics and one-to-one attribution.

Address Verification

Included in every campaign to ensure accurate delivery.

Fast Turnaround

Campaigns can go from idea to print in less than a week.

Stunning, In-House Designs

Professional postcard designs crafted by experienced print marketing designers.

Pricing

Free Tier Available

BirdseyePost offers a special promotion of 1000 free postcards towards your first direct mail campaign, subject to terms and conditions.

Use Cases

Customer Acquisition

Use precision targeting to reach new prospects and boost brand awareness with direct mail.

Customer Retention & Winback

Automate lifecycle marketing with triggered SmartMailers™ for welcome offers, cart recovery, and win-back campaigns.

Ecommerce Sales Boost

Integrate with Shopify and Klaviyo to send personalized, triggered direct mail flows that increase sales.

Local Awareness for Wellness & Clinics

Generate local client engagement and attract loyal customers through targeted mail.

Real Estate Marketing

Mail smarter to connect with potential buyers and sellers using personalized postcards.

B2B Lead Generation

Drive leads through the sales funnel with highly targeted direct mail campaigns.

CPG & Retail Foot Traffic

Increase in-store visits and product sales with targeted direct mail campaigns.

Home Services Lead Generation

Drive leads and repeat business within service areas using direct mail.

Integrations

Shopify

Sync customer data and trigger automated direct mail flows based on Shopify customer events.

Klaviyo

Integrate with Klaviyo to automate personalized direct mail campaigns triggered by customer behavior.

Benefits

Highly engaging direct mail with open rates around 90%, outperforming digital channels.
Lower customer acquisition cost compared to paid search and email marketing.
Automated, end-to-end campaign management reduces time and effort.
Real-time tracking and attribution provide clear insights into campaign effectiveness.
Personalized content increases relevance and response rates.
Seamless integration with existing marketing platforms enhances workflow.
Fast campaign turnaround enables quick market response.
Address verification ensures high delivery accuracy.
Professional design services improve brand presentation.
SnapCapture™ technology captures opted-in leads instantly for follow-up.

Limitations

Pricing details and tiered plans are not publicly disclosed on the website.
Minimum order quantities and specific campaign restrictions are not explicitly stated.

Frequently Asked Questions

What is included with BirdseyePost?
BirdseyePost includes audience targeting, postcard design, printing, mailing, address verification, and real-time tracking.
How does pricing work?
Pricing details are available upon contact; a special offer includes 1000 free postcards for first-time campaigns.
Can I use my own mailing list?
Yes, you can upload your own mailing list or use BirdseyePost's advanced targeting database.
Are leads captured through SnapCapture opted-in and compliant?
Yes, SnapCapture technology ensures recipients who scan postcards are automatically opted into your marketing list in compliance with regulations.
Is there a minimum number of postcards I can send?
Specific minimums are not detailed; contact BirdseyePost for campaign requirements.
Where do you mail to?
BirdseyePost mails to addresses across North America with address verification included.
How fast can I launch a campaign?
Campaigns can be launched and printed in less than a week.

Getting Started

  1. 1 Step 1: Contact BirdseyePost via their website to discuss your campaign goals.
  2. 2 Step 2: Define your target audience using advanced demographic and psychographic filters or upload your mailing list.
  3. 3 Step 3: Work with the BirdseyePost team to personalize postcard designs and set up automated flows if integrating with Shopify or Klaviyo.
  4. 4 Step 4: Approve the campaign and let BirdseyePost handle printing, mailing, and tracking.
  5. 5 Step 5: Monitor real-time engagement and leads through the platform dashboard.

Support

Contact Page

Reach out via the contact page for inquiries and support: https://birdseyeglobal.com/contact

Email/Phone/Slack

Support is available 24/7 through Slack messages, calls, or email as indicated on the website.

Resources

Access case studies, blog posts, and industry reports on the BirdseyePost website.

API

Available: No
Documentation:

No public API documentation is mentioned on the website.

Rate Limits:

Not available.

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