BooleanMaths

BooleanMaths

BooleanMaths is an AI-powered marketing analytics and attribution platform for D2C brands and agencies that unifies server-side/CAPI tracking, multi-channel attribution, and conversion APIs to fix tracking gaps, recover lost revenue, and scale ad performance (installable on Shopify).

BooleanMaths is advertising software teams evaluate for advertising. Use this page to review pricing, integration signals, and the best alternatives before you commit.

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One of 95 tools in Advertising
Added 1 year ago
Data reviewed Jul 15, 2026

Profile facts come from the vendor source. AiMatch labels unknown pricing or API details instead of estimating them.

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Quick Overview

Best for: Advertising

What it does

Advertising software for decision-makers comparing workflow fit and alternatives.

Best fit

Advertising

Pricing snapshot

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BooleanMaths is a marketing analytics and automation platform built to provide complete visibility into marketing performance data for brands and agencies. The platform focuses on multi-channel attribution, server-side (CAPI) tracking, and a centralized data layer to fix over-attribution, recover lost conversions, and surface true ROAS. BooleanMaths highlights fast setup (install on Shopify), real-time insights, and AI capabilities (BooleanVision and an AI marketing engine) to extract creative hooks, recommend messaging combinations, and continuously optimise ad spend for D2C businesses.

Marketing analytics platform for D2C brands, offering accurate attribution and real-time insights.

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Key Features

Multi-Channel Attribution

Uncover user-journey overlaps across Meta, Google, Email and more with accurate multi-touch attribution and channel impact visibility.

Server-side / Conversion API (CAPI) Tracking

Integrates with Google and Meta Conversion APIs to enable server-side tracking that works when cookies or third-party trackers are blocked, reducing data loss and over-attribution.

User Journey Enrichment

Enriches sessions and tracks complete user journeys to detect revenue leaks and capture conversions missed by client-side tracking.

BooleanVision (AI Intelligence Layer)

AI layer that tracks creatives, extracts underlying hooks and messaging, and recommends exact creative combinations that perform best.

Live P&L and ROAS Alignment

Provides real-time performance insights and P&L tracking to align ad spend with true revenue and profitability metrics.

Post-Purchase Survey & Audience Segmentation

Capture customer insight with post-purchase surveys and create precise audience segments based on source and purchase patterns.

Pricing

Current pricing details are not available from the vendor source.

Use Cases

Fix over-attribution and platform inflation

Detect and correct inflated conversion counts reported by ad platforms (e.g., Meta) using deterministic, server-side attribution to align optimization signals.

Recover lost conversions

Capture events and purchases missed by pixel-only tracking (e.g., by using server-side CAPI) to recover revenue visibility and improve ROAS calculations.

Scale ad spend profitably

Use true attribution and P&L insights to identify efficient channels, reduce wasted spend, and scale budgets on high-ROAS creatives and channels.

Validate first-touch attribution

Confirm first-touch and channel contribution across the user journey for accurate channel-level decision making.

Creative optimisation with AI

Automatically extract creative hooks and messaging from ads and recommend high-performing creative combinations to improve campaign performance.

Integrations

Meta (Facebook/Instagram)

Server-side CAPI integration and ad platform alignment for accurate attribution and optimization signals.

Google Ads

Integrates with Google for multi-channel attribution and conversion tracking.

Shopify

Installable on Shopify to capture checkout and purchase events server-side.

Klaviyo

Connect email data for enriched user journeys and attribution.

Mailchimp

Connect email marketing data for unified marketing intelligence.

Shiprocket, Delhivery, Clickpost (logistics)

Integration examples listed for aligning fulfillment/shipment data with marketing analytics.

Bitespeed, BikWare, IQ (other integrations)

Additional platform integrations mentioned to centralize marketing intelligence across the growth stack.

Benefits

Fix hidden tracking gaps and eliminate over- or mis-attribution across ad platforms
Recover lost revenue and capture more conversions than pixel-only tracking
Scale ad spend with accurate, real-time ROAS and P&L visibility
Fast setup and Shopify installation — get started in minutes with minimal effort
AI-driven creative insights (BooleanVision) to optimise messaging and creative combinations

Limitations

No verified limitations are available.

Frequently Asked Questions

What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. It helps brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. The platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked, providing reliable data to fuel ad platforms and boost ROAS.

Getting Started

  1. 1 Step 1: Install BooleanMaths on your Shopify store (or book a demo)
  2. 2 Step 2: Connect ad platforms and marketing tools (Meta, Google Ads, Shopify, Klaviyo, Mailchimp, etc.)
  3. 3 Step 3: Enable server-side / Conversion API tracking, configure event mapping and verify data in the dashboard

Support

Demo

Book a demo or guided walkthrough to see how BooleanMaths uncovers true first-touch performance and improves ROAS (demo calls are promoted on the site).

Contact

Contact or support requests available via site 'Contact' (site lists Contact in navigation/footer).

Case Studies & Resources

Case studies and articles with implementation examples and results are available on the site for self-service learning.

API

Available: No

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