booleanmaths-pulse
BooleanMaths is an AI-powered marketing analytics and attribution platform for D2C brands and agencies that unifies server-side/CAPI tracking, multi-channel attribution, and conversion APIs to fix tracking gaps, recover lost revenue, and scale ad performance (installable on Shopify).
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Quick Overview
Best for: Advertising
What it does
Advertising software for decision-makers comparing workflow fit and alternatives.
Best fit
Advertising
Pricing snapshot
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booleanmaths-pulse
BooleanMaths is a marketing analytics and automation platform built to provide complete visibility into marketing performance data for brands and agencies. The platform focuses on multi-channel attribution, server-side (CAPI) tracking, and a centralized data layer to fix over-attribution, recover lost conversions, and surface true ROAS. BooleanMaths highlights fast setup (install on Shopify), real-time insights, and AI capabilities (BooleanVision and an AI marketing engine) to extract creative hooks, recommend messaging combinations, and continuously optimise ad spend for D2C businesses.
Marketing analytics platform for D2C brands, offering accurate attribution and real-time insights.
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Claim this listing for $29Key Features
Multi-Channel Attribution
Uncover user-journey overlaps across Meta, Google, Email and more with accurate multi-touch attribution and channel impact visibility.
Server-side / Conversion API (CAPI) Tracking
Integrates with Google and Meta Conversion APIs to enable server-side tracking that works when cookies or third-party trackers are blocked, reducing data loss and over-attribution.
User Journey Enrichment
Enriches sessions and tracks complete user journeys to detect revenue leaks and capture conversions missed by client-side tracking.
BooleanVision (AI Intelligence Layer)
AI layer that tracks creatives, extracts underlying hooks and messaging, and recommends exact creative combinations that perform best.
Live P&L and ROAS Alignment
Provides real-time performance insights and P&L tracking to align ad spend with true revenue and profitability metrics.
Post-Purchase Survey & Audience Segmentation
Capture customer insight with post-purchase surveys and create precise audience segments based on source and purchase patterns.
Pricing
Current pricing details are not available from the vendor source.
Use Cases
Fix over-attribution and platform inflation
Detect and correct inflated conversion counts reported by ad platforms (e.g., Meta) using deterministic, server-side attribution to align optimization signals.
Recover lost conversions
Capture events and purchases missed by pixel-only tracking (e.g., by using server-side CAPI) to recover revenue visibility and improve ROAS calculations.
Scale ad spend profitably
Use true attribution and P&L insights to identify efficient channels, reduce wasted spend, and scale budgets on high-ROAS creatives and channels.
Validate first-touch attribution
Confirm first-touch and channel contribution across the user journey for accurate channel-level decision making.
Creative optimisation with AI
Automatically extract creative hooks and messaging from ads and recommend high-performing creative combinations to improve campaign performance.
Integrations
Meta (Facebook/Instagram)
Server-side CAPI integration and ad platform alignment for accurate attribution and optimization signals.
Google Ads
Integrates with Google for multi-channel attribution and conversion tracking.
Shopify
Installable on Shopify to capture checkout and purchase events server-side.
Klaviyo
Connect email data for enriched user journeys and attribution.
Mailchimp
Connect email marketing data for unified marketing intelligence.
Shiprocket, Delhivery, Clickpost (logistics)
Integration examples listed for aligning fulfillment/shipment data with marketing analytics.
Bitespeed, BikWare, IQ (other integrations)
Additional platform integrations mentioned to centralize marketing intelligence across the growth stack.
Benefits
Limitations
No verified limitations are available.
Frequently Asked Questions
What is BooleanMaths?
Getting Started
- 1 Step 1: Install BooleanMaths on your Shopify store (or book a demo)
- 2 Step 2: Connect ad platforms and marketing tools (Meta, Google Ads, Shopify, Klaviyo, Mailchimp, etc.)
- 3 Step 3: Enable server-side / Conversion API tracking, configure event mapping and verify data in the dashboard
Support
Demo
Book a demo or guided walkthrough to see how BooleanMaths uncovers true first-touch performance and improves ROAS (demo calls are promoted on the site).
Contact
Contact or support requests available via site 'Contact' (site lists Contact in navigation/footer).
Case Studies & Resources
Case studies and articles with implementation examples and results are available on the site for self-service learning.
API
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