Frase
Frase is a content operating system that runs the full content loop—research, write, optimize, publish, monitor, and fix—designed to help content, SEO teams, and agencies rank on Google and get cited by AI.
Frase is ai content software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Content & Marketing
What it does
Ai Content software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Freemium from Plans open at $39/mo billed yearly
Next step
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Frase
Frase is a content operating system that runs the entire content lifecycle for teams and agencies: it listens to first-party visitor questions, researches topics and competitors, drafts content in your brand voice, optimizes for SEO and GEO, publishes to your CMS or FraseCMS, monitors Google rankings and AI citations, and drafts fixes when pages slip. Frase emphasizes continuous automation and a single workflow so changes and signals do not get lost between separate tools. It is positioned for content and SEO teams, agencies, and enterprise customers who need daily monitoring, AI visibility tracking, and repeatable content operations.
Frase is an AI-powered SEO content optimization and writing tool that helps content creators research, outline, write and optimize SEO-friendly articles faster and better. It provides an all-in-one workflow to go from keyword to well-researched, optimized content in minutes instead of hours. - SERP research - analyzes top search results to identify key topics, questions, and metrics - AI-powered content briefs and outlines based on SERP analysis - AI writing assistant to generate SEO-optimized content from briefs - Integrations with Google Search Console and WordPress It combines AI writing with in-depth SERP research to help produce high-quality, search-optimized content efficiently. From keyword research to publishing, Frase provides an end-to-end solution to scale SEO content.
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Claim this listingKey Features
Frase Answers
Captures the real questions visitors ask on your site to surface first-party content signals and feed the content loop.
Create (Research + Writer + Images)
Runs market research, drafts content and images, and returns optimized drafts in your team's voice ready for publication.
FraseCMS & CMS Publishing
Hosts content on FraseCMS or publishes one click to WordPress, Webflow, Sanity, and Wix while preserving the research that built the page.
AI Visibility
Tracks where your site is cited across AI search engines (ChatGPT, Perplexity, Claude, Gemini, Google AI) and alerts when share-of-voice shifts.
Content Guard
Continuously monitors published pages for Google ranking or traffic decay, drafts revisions automatically, and queues fixes for human approval or optional auto-publish.
Autonomy
Earned autonomy model where content types start in review and can be allowed to auto-publish over time as Frase proves reliability; admins set guardrails.
SEO & GEO Optimization
Scores and recommends improvements to lift pages for Google and tune content for geographic relevance (GEO optimization).
Site Audit
Finds and prioritizes content gaps and site issues to guide work across the content loop.
Integrations & Developer Options
Can be run from external AI tools and platforms (mentions MCP server, CLI & API) and integrates with common CMS platforms.
Pricing
7-day free trial, no credit card
Starter / Entry
Plans open at $39/mo billed yearly- Access to core platform features
- 7-day free trial
Professional (typical for in-house teams)
$103/mo billed yearly (most in-house teams and agencies settle on this plan)- Expanded seats and usage
- Optimization and monitoring features
Scale / Enterprise
Custom (talk to sales)- Multi-site & multi-seat workspaces
- White-label portals and custom domains
- Enterprise support and contracts
Use Cases
Content & SEO teams
Use Frase to research topics, draft optimized content in team voice, publish to CMS, and continuously monitor and fix ranking or AI-visibility decay.
Agencies managing multiple clients
Run the loop across many client domains from one workspace, export client-ready reports, and offer AI-visibility + SEO as a repeatable service line.
Enterprise deployments
White-label portals, branded client access, custom domains, and role-based permissions for large organizations needing governance and scale.
Protecting AI share-of-voice
Track where AI engines cite competitors and respond quickly with drafted fixes to retain or regain named recommendations in AI answers.
Integrations
WordPress
Publish content directly from Frase to WordPress.
Webflow
Publish content directly from Frase to Webflow.
Sanity
Publish content directly from Frase to Sanity.
Wix
Publish content directly from Frase to Wix.
AI tools / MCP
Run Frase from Claude, Cursor, and other MCP tools; mentions MCP server, CLI & API for integrations.
Benefits
Limitations
Frequently Asked Questions
Which CMS platforms does Frase publish to?
Does Frase monitor whether AI cites me?
Does Frase fix pages automatically?
How does Frase know my brand?
Is Frase for agencies?
Does the free trial need a credit card?
Do I need to be an SEO expert to use Frase?
Getting Started
- 1 Start a 7-day free trial (no credit card required).
- 2 Connect your site or CMS (WordPress, Webflow, Sanity, Wix) or use FraseCMS.
- 3 Allow Frase to scan your published content to build a brand profile and surface content gaps.
- 4 Review drafted briefs and optimized content, approve or edit, then publish through your CMS.
- 5 Enable monitoring (AI Visibility, Content Guard) and set autonomy/auto-publish guardrails as desired.
Support
Docs / Help Center
Help Center and documentation accessible from the product site for self-serve support.
Sales / Talk to us
Enterprise and Scale customers can 'Talk to us' for white-label setup and custom domains.
Blog / Resources
Blog, case studies, guides (e.g., SEO + GEO Guide), and free tools (GEO Score Checker, AI Visibility Checker) for training and resources.
API
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