Frase

Frase

Frase is a content operating system that runs the full content loop—research, write, optimize, publish, monitor, and fix—designed to help content, SEO teams, and agencies rank on Google and get cited by AI.

Frase is ai content software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium API Enterprise 80/100
#53 in SEO (53 tools)
Established tool
Data reviewed Jul 15, 2026

Quick Overview

Best for: Content & Marketing

What it does

Ai Content software for decision-makers comparing workflow fit and alternatives.

Best fit

Content & Marketing

Pricing snapshot

Freemium from Plans open at $39/mo billed yearly

Next step

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Frase

Frase is a content operating system that runs the entire content lifecycle for teams and agencies: it listens to first-party visitor questions, researches topics and competitors, drafts content in your brand voice, optimizes for SEO and GEO, publishes to your CMS or FraseCMS, monitors Google rankings and AI citations, and drafts fixes when pages slip. Frase emphasizes continuous automation and a single workflow so changes and signals do not get lost between separate tools. It is positioned for content and SEO teams, agencies, and enterprise customers who need daily monitoring, AI visibility tracking, and repeatable content operations.

Frase is an AI-powered SEO content optimization and writing tool that helps content creators research, outline, write and optimize SEO-friendly articles faster and better. It provides an all-in-one workflow to go from keyword to well-researched, optimized content in minutes instead of hours. - SERP research - analyzes top search results to identify key topics, questions, and metrics - AI-powered content briefs and outlines based on SERP analysis - AI writing assistant to generate SEO-optimized content from briefs - Integrations with Google Search Console and WordPress It combines AI writing with in-depth SERP research to help produce high-quality, search-optimized content efficiently. From keyword research to publishing, Frase provides an end-to-end solution to scale SEO content.

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Key Features

Frase Answers

Captures the real questions visitors ask on your site to surface first-party content signals and feed the content loop.

Create (Research + Writer + Images)

Runs market research, drafts content and images, and returns optimized drafts in your team's voice ready for publication.

FraseCMS & CMS Publishing

Hosts content on FraseCMS or publishes one click to WordPress, Webflow, Sanity, and Wix while preserving the research that built the page.

AI Visibility

Tracks where your site is cited across AI search engines (ChatGPT, Perplexity, Claude, Gemini, Google AI) and alerts when share-of-voice shifts.

Content Guard

Continuously monitors published pages for Google ranking or traffic decay, drafts revisions automatically, and queues fixes for human approval or optional auto-publish.

Autonomy

Earned autonomy model where content types start in review and can be allowed to auto-publish over time as Frase proves reliability; admins set guardrails.

SEO & GEO Optimization

Scores and recommends improvements to lift pages for Google and tune content for geographic relevance (GEO optimization).

Site Audit

Finds and prioritizes content gaps and site issues to guide work across the content loop.

Integrations & Developer Options

Can be run from external AI tools and platforms (mentions MCP server, CLI & API) and integrates with common CMS platforms.

Pricing

Free Tier Available

7-day free trial, no credit card

Starter / Entry

Plans open at $39/mo billed yearly
  • Access to core platform features
  • 7-day free trial

Professional (typical for in-house teams)

$103/mo billed yearly (most in-house teams and agencies settle on this plan)
  • Expanded seats and usage
  • Optimization and monitoring features

Scale / Enterprise

Custom (talk to sales)
  • Multi-site & multi-seat workspaces
  • White-label portals and custom domains
  • Enterprise support and contracts

Use Cases

Content & SEO teams

Use Frase to research topics, draft optimized content in team voice, publish to CMS, and continuously monitor and fix ranking or AI-visibility decay.

Agencies managing multiple clients

Run the loop across many client domains from one workspace, export client-ready reports, and offer AI-visibility + SEO as a repeatable service line.

Enterprise deployments

White-label portals, branded client access, custom domains, and role-based permissions for large organizations needing governance and scale.

Protecting AI share-of-voice

Track where AI engines cite competitors and respond quickly with drafted fixes to retain or regain named recommendations in AI answers.

Integrations

WordPress

Publish content directly from Frase to WordPress.

Webflow

Publish content directly from Frase to Webflow.

Sanity

Publish content directly from Frase to Sanity.

Wix

Publish content directly from Frase to Wix.

AI tools / MCP

Run Frase from Claude, Cursor, and other MCP tools; mentions MCP server, CLI & API for integrations.

Benefits

Runs the entire content workflow in one platform, reducing handoffs and context loss between tools.
Drafts content in your brand voice and provides optimization guidance to improve ranking and AI citation likelihood.
Daily monitoring and automated drafting of fixes (Content Guard) reduce time between decline detection and remediation.
Integrates with major CMS platforms or hosts content to keep pages and research linked.
Supports agencies and enterprises with multi-site management, role controls, and client-ready reporting.
Offers a trial that delivers real, publishable work within the first week.

Limitations

A 7-day trial will not rank an entire site in a week; the trial focuses on producing finished work you can publish rather than full-site ranking.
Earned autonomy model: content types start in review and only move to auto-publish as Frase earns approval for that type, so automated publishing is not immediate across all content.

Frequently Asked Questions

Which CMS platforms does Frase publish to?
Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts your content on FraseCMS; content stays on your own domain.
Does Frase monitor whether AI cites me?
Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI daily and alerts when your share-of-voice moves.
Does Frase fix pages automatically?
Content Guard drafts fixes when pages slip and queues them for approval. You can opt in to let Frase apply low-risk fixes automatically; human review is the default.
How does Frase know my brand?
Frase builds a brand profile from your existing published content and voice, then uses live SERP and competitor analysis so drafts match your team’s voice.
Is Frase for agencies?
Yes. Agency features include multi-site workspaces, role-based access, client-ready exportable reports, and Enterprise white-label/custom domain options.
Does the free trial need a credit card?
No. The 7-day free trial does not require a credit card; billing is added only when you choose a paid plan.
Do I need to be an SEO expert to use Frase?
No. Frase handles the research, drafts in your voice, and points to specific improvements; you supply strategy and judgment.

Getting Started

  1. 1 Start a 7-day free trial (no credit card required).
  2. 2 Connect your site or CMS (WordPress, Webflow, Sanity, Wix) or use FraseCMS.
  3. 3 Allow Frase to scan your published content to build a brand profile and surface content gaps.
  4. 4 Review drafted briefs and optimized content, approve or edit, then publish through your CMS.
  5. 5 Enable monitoring (AI Visibility, Content Guard) and set autonomy/auto-publish guardrails as desired.

Support

Docs / Help Center

Help Center and documentation accessible from the product site for self-serve support.

Sales / Talk to us

Enterprise and Scale customers can 'Talk to us' for white-label setup and custom domains.

Blog / Resources

Blog, case studies, guides (e.g., SEO + GEO Guide), and free tools (GEO Score Checker, AI Visibility Checker) for training and resources.

API

Available: Yes

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