AiMatch

Frase

Frase helps content marketers, SEO teams, and agencies research, draft, optimize, publish, and monitor pages for Google rankings and AI citations. It turns site and search data into prioritized content work and drafts that users can review before publication.

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Who it's for

  • SEO teams that need to audit pages, prioritize search opportunities, and monitor ranking or traffic decay.
  • Content marketing teams that want brand-voice drafts and a workflow from research through CMS publishing.
  • Agencies managing multiple sites and client reporting that need multi-site tools, client-ready exports, and role-based access.

Not the right fit if…

  • Teams that need the base plan to cover multiple sites or users: the base plan is limited to one site and one person.

How it fits your workflow

Connect Frase to your site and review its audit and opportunity report. Frase uses search data, competitors, existing pages, pages losing ground, and visitor questions to rank potential work.

Choose a topic or fix and have Frase draft content against search results and your brand profile. Review drafts and proposed fixes in the queue; nothing ships until approved unless you opt in to automatic publishing for low-risk fixes.

Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS. Frase then monitors rankings, traffic, and AI mentions and can draft revisions when content loses ground.

Pricing

Paid plans

Price not published

  • · See the provider pricing page for current rates, billing periods, and usage limits.

Prices checked on Sep 7, 2026 from the vendor's site. They can change; confirm before you buy.

Key features

Frase Answers
Captures the real questions visitors ask on your site to feed content creation from first‑party demand.
Create (Research + Writer + Images)
Researches the market, drafts optimized content and images, and produces finished drafts scored against ranking and AI citation signals.
AI Agent & Brand Voice
An agent that learns your brand and returns drafts in your team's voice so content aligns with brand profile and competitive positioning.
SEO Optimization & GEO Optimization
Scores and recommends improvements to help pages rank on Google and tune content to be cited by AI.
AI Visibility Tracking
Tracks daily where your site is cited across ChatGPT, Perplexity, Claude, Gemini, and Google AI and alerts you when share-of-voice changes.
Content Guard (Monitoring & Fixes)
Watches published pages for Google rank or traffic decay, drafts revisions automatically, and queues fixes for approval or automatic low‑risk publishing.

Works with

  • WordPress
  • Webflow
  • Sanity
  • Wix
  • FraseCMS
  • AI tools & MCP

Limitations to know

  • The base plan includes one site and one person; team use and additional sites are associated with the Professional plan.
  • Content Guard's automatic publishing is limited to low-risk fixes and requires users to opt in; otherwise, changes require approval.
  • The page does not state prices for Scale or Enterprise.

Alternatives to consider

  • Surfer

    Choose it if you want an AI-driven SEO content optimization platform focused on diagnosing content gaps and creating or optimizing pages, rather than Frase's broader audit-to-publishing and monitoring workflow.

  • NeuralText

    Choose it if you need SERP-based content briefs, keyword discovery and clustering, and Google Search Console integration for content research and optimization.

Compare Frase side by side

Getting started

  1. Start the 7-day free trial; no credit card is required.
  2. Point Frase at your site and review the audit and prioritized opportunities.
  3. Set or review your brand profile in Brand Hub.
  4. Choose a publishing destination and review drafts before they go live.

Frequently asked questions

Which CMS platforms does Frase publish to?

Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts your content on FraseCMS; no migration required and content stays on your domain.

Does Frase monitor whether AI cites me?

Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence and alerts you when your share of voice moves.

Does Frase fix pages automatically?

Content Guard watches published pages for ranking and traffic decay in Google and drafts the fix. You approve each change; you can opt in to let Frase apply low-risk fixes automatically.

How does Frase know my brand?

Frase builds a brand profile from your existing content and voice, then runs live SERP and competitor analysis so drafts return sounding like your team.

Is Frase for agencies?

Yes. Scale plans include multi-site, multi-seat, exportable client-ready reports and role-based access; Enterprise adds white-label portals and custom domains (talk to Frase to set up).

Do I need to be an SEO expert to use Frase?

No. Frase handles research and drafts in your voice while pointing to specific improvements to make before publishing.