Frase
Frase is a content operating system that runs the full content loop—research, write, optimize, publish, monitor, and fix—focused on helping sites rank on Google and get cited by AI engines.
Frase is seo software teams evaluate for seo. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: SEO
What it does
SEO software for decision-makers comparing workflow fit and alternatives.
Best fit
SEO
Pricing snapshot
Freemium from $39/mo billed yearly (plans open at $39/mo billed yearly)
Next step
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Frase
Frase is presented as a content operating system that runs the entire content workflow—Listen (capture visitor questions), Create (research, draft, and images), Publish (to CMS or FraseCMS), Monitor (rankings and AI citations) and Fix (Content Guard drafts and republishes fixes). It is aimed at content marketers, SEO teams, agencies and enterprise customers who want to keep pages ranking on Google and getting cited by AI search. The product emphasizes carrying brand context through every stage so drafts return in the customer's voice and automating daily monitoring and fixes while keeping publishing controls under customer approval.
Frase is a content operating system that runs the full content loop—research, write, optimize, publish, monitor, and fix—focused on helping sites rank on Google and get cited by AI engines.
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Claim this listing for $29Key Features
Frase Answers
Captures the real questions visitors ask on your site to feed content creation from first‑party demand.
Create (Research + Writer + Images)
Researches the market, drafts optimized content and images, and produces finished drafts scored against ranking and AI citation signals.
AI Agent & Brand Voice
An agent that learns your brand and returns drafts in your team's voice so content aligns with brand profile and competitive positioning.
SEO Optimization & GEO Optimization
Scores and recommends improvements to help pages rank on Google and tune content to be cited by AI.
AI Visibility Tracking
Tracks daily where your site is cited across ChatGPT, Perplexity, Claude, Gemini, and Google AI and alerts you when share-of-voice changes.
Content Guard (Monitoring & Fixes)
Watches published pages for Google rank or traffic decay, drafts revisions automatically, and queues fixes for approval or automatic low‑risk publishing.
FraseCMS & Publishing Integrations
Hosts content on FraseCMS or publishes to WordPress, Webflow, Sanity, and Wix with one-click publishing and preserved research context.
Autonomy & Earned Autonomy
Allows types of content to move from review to auto-publish as Frase earns trust per content type, with guardrails controlled by the customer.
Site Audit & Topic Clusters
Finds and prioritizes gaps via site audit and maps topic clusters around every subject to guide content strategy.
Agency & Enterprise features
Multi-domain workspaces, role-based access (owners, admins, editors, viewers), exportable client-ready reports, white-label portals and custom domains (Enterprise).
Pricing
7-day free trial, no credit card
Entry (starting)
$39/mo billed yearly (plans open at $39/mo billed yearly)- Base access to platform features (exact feature mapping by plan not specified on this page)
Professional (typical for teams)
$103/mo (most in-house teams and agencies settle on Professional at $103/mo)- Larger seat allotment and resources (page notes: add seats, credits, or AI prompts as you grow)
Use Cases
Maintain and recover AI and search visibility
Continuously monitor AI citations and Google rankings, receive alerts when visibility shifts, and apply drafted fixes to recover share-of-voice.
Scale content operations for agencies
Run the full content loop across multiple client domains from one workspace, produce client-ready reports, and package repeatable SEO + AI-visibility services.
Publish optimized content faster
Use research-driven drafts scored for SEO and AI citation readiness, then publish directly to supported CMS platforms or FraseCMS.
Automate low-risk fixes and workflows
Let Content Guard draft fixes and, where opted in, automatically republish low-risk updates while keeping higher-risk changes under human review.
Integrations
WordPress
One-click publishing from Frase to WordPress.
Webflow
Publish optimized pages to Webflow directly from Frase.
Sanity
Send content to Sanity from Frase.
Wix
Publish content to Wix from Frase.
FraseCMS
Host and publish content directly on Frase's CMS where pages keep their research context.
AI tools & MCP
Run Frase from Claude, Cursor, and any MCP tool; the page also references 'MCP server, CLI & API'.
Benefits
Limitations
Frequently Asked Questions
Which CMS platforms does Frase publish to?
Does Frase monitor whether AI cites me?
Does Frase fix pages automatically?
How does Frase know my brand?
Is Frase for agencies?
Does the free trial need a credit card?
Do I need to be an SEO expert to use Frase?
Getting Started
- 1 Start a 7-day free trial (no credit card required) from the Frase website.
- 2 Connect your site or CMS (WordPress, Webflow, Sanity, Wix) or use FraseCMS so Frase can build a brand profile from your existing content.
- 3 Run initial scans: Frase will find content gaps, run SEO/GEO/AI-visibility scores, and draft optimized content ready for review and publishing.
Support
Help Center
Access product documentation and support articles via the Frase Help Center (Help Center referenced on the site).
Sales / Contact
Use 'Talk to us' / contact options on the Frase site for Enterprise or sales inquiries.
Docs / Free tools
Free tools and resources (GEO Score Checker, AI Visibility Checker) and blog content are available from the site.
API
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