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Notra

Notra

Notra is a generative engine optimization (GEO) platform that tracks how brands appear in AI answers, compares visibility with competitors, and attributes traffic from AI agents. It also identifies content gaps and helps teams draft content to address them.

Notra is ai tools software teams evaluate for ai tools workflows. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium Enterprise 70/100
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Just launched
Data reviewed Oct 27, 2026

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Quick Overview

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What it does

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Notra is a generative engine optimization (GEO) platform for measuring how brands appear in answers from AI engines. Users track prompts across selected engines and languages, review mentions and positions, compare their share of voice with competitors, and inspect the answers and cited pages behind each scan.

The platform also attributes visits from AI crawlers and referrals, separates citations from training and indexing activity, and surfaces questions where a brand is missing. Teams can use its content workflow to create a brief and draft for a selected gap. The page presents plans for founders, marketing teams, agencies, and larger organizations.

Notra is a GEO tool that helps you rank in AI Search. Discussion | Link

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Key Features

AI engine prompt tracking

Run prompts against selected AI engines and review brand mentions, average position, and movement since the previous scan. The page lists ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and additional models and coding agents.

Competitor share of voice

Track direct and indirect competitors, including competitor misspellings, and compare the brands named across answers by prompt, language, and engine.

AI traffic attribution

Track visits from known AI agents and distinguish activity such as model training, indexing, fetching a page to answer a question, and a person clicking through from an AI answer.

Content gap discovery and drafting

Find questions where AI engines answer without mentioning the brand, ranked by how winnable they look. Select a guide, listicle, or comparison to create a brief and draft in Content.

Full answer and citation review

Open a prompt to read each engine's answer, see the brand's position and sentiment, and review searches and pages cited by engines using live web retrieval.

Follow-up testing

Ask a follow-up question in the conversation thread to see whether an engine's recommendation remains after a buyer pushes back.

Pricing

Free Tier Available

The free plan includes AI traffic analytics for up to 1 million events per month and agent feedback.

Free

$0
  • 1 million AI traffic events per month
  • Agent feedback

Starter

$1,000/year
  • 2,000 AI answers tracked per month
  • 5 million AI traffic events per month
  • 8 image generations per month
  • 10 long-form posts per month

Growth

$2,500/year
  • 6,000 AI answers tracked per month
  • 15 million AI traffic events per month
  • 20 image generations per month
  • 25 long-form posts per month

Scale

$5,500/year
  • 12,000 AI answers tracked per month
  • 30 million AI traffic events per month
  • 45 image generations per month
  • 50 long-form posts per month

Enterprise

Custom
  • Unlimited AI answers tracked
  • Unlimited AI traffic events
  • Unlimited image generations
  • Unlimited long-form posts

Use Cases

Monitor brand visibility in AI answers

Marketing teams can track whether selected AI engines mention their brand for buyer questions and review the position and trend of those mentions.

Compare competitors across prompts

Teams can measure which brands are recommended when theirs is not, including comparisons by prompt, language, and engine.

Measure AI-driven site visits

Teams can distinguish AI crawler activity from referrals and identify whether an agent fetched a page to answer a question or a person clicked through.

Prioritize and create content

Content teams can identify unanswered brand opportunities in AI responses, choose a guide, listicle, or comparison, and generate a brief and draft.

Integrations

Next.js, Nuxt, TanStack Start, Astro, and SvelteKit

The @usenotra/geo SDK can be added as a proxy or middleware to sites built with these frameworks for AI traffic tracking.

Framer and Raycast

Framer and Raycast are listed in the site's integrations and marketplace navigation.

GitHub, Linear, Slack, and Granola

These products are listed in the site's Sources navigation; the supplied page does not describe specific integration capabilities.

Benefits

Combines AI answer visibility metrics with competitor comparisons across prompts, engines, and languages.
Separates AI citations, referrals, training crawlers, and indexers rather than counting every fetch as a citation.
Connects identified content gaps to a workflow for preparing briefs and drafts.

Limitations

The Free plan covers AI traffic analytics and agent feedback, while the page says paid plans include prompt tracking, traffic attribution, and the writer.
Monthly tracked-answer, AI-traffic-event, image-generation, post, project, and reference allowances vary by plan; additional references have per-reference monthly charges on Starter, Growth, and Scale.
When zero data retention is enforced, scans are limited to models whose providers offer ZDR unless models without a ZDR host are approved for the project.
The page states that some models run without web search.

Frequently Asked Questions

What is GEO?
GEO stands for Generative Engine Optimization. It means getting a brand into AI-generated answers when people ask what to buy. Notra measures where a brand appears and shows how to improve its visibility.
Which engines and models does Notra scan?
The page lists ChatGPT, Claude, Gemini, and Perplexity with web search, Google AI Overview, and coding agents that research live. Models from Moonshot, Z.AI, DeepSeek, Meta, and Grok run without web search. Users choose which models run, and the model list refreshes as new releases ship.
What counts as an AI answer tracked?
One prompt sent to one engine in one language on one scan counts as one AI answer. Notra gives the example that ten prompts across five engines in two languages, scanned every 48 hours, amount to about 1,500 answers per month.
How does traffic tracking work, and is a script tag required?
The page says no script tag is required. Add @usenotra/geo as a proxy or middleware in a Next.js, Nuxt, TanStack Start, Astro, or SvelteKit site. It sends a small request envelope to Notra for matching, and human activity is dropped before it is stored.
Is a crawler fetch the same as a citation?
No. Notra distinguishes an assistant fetching a page while answering from training crawlers, indexers, and referrals where a person clicks through from an AI answer.
Are prompts and answers retained by model providers?
The page says they are not retained by providers when zero data retention (ZDR) is enabled. With ZDR enforced, scans run only on models whose provider offers ZDR. Models without a ZDR host stay off unless approved for the project. ZDR costs an additional 20% on Starter, Growth, and Scale, and is included on Enterprise.
Can Notra write content?
Yes. Users can select a content gap and choose a guide, listicle, or comparison. Write creates a brief from the brand identity, sitemap, and tracked competitors; after approval, the draft opens in Content.

Getting Started

  1. 1 Start with Notra's free plan.
  2. 2 Add buyer questions as prompts and choose the AI models or engines to scan.
  3. 3 Run a scan and review the answers, brand mentions, positions, and cited pages.
  4. 4 For AI traffic tracking, add @usenotra/geo as a proxy or middleware to a supported site framework.

Support

Support

Starter and Growth include standard support; Scale includes priority support; Enterprise includes dedicated support.

Slack

Slack is included with standard support on Starter and Growth.

Contact

The site lists a Contact link and offers a Book a Call option.

Documentation and developer resources

The site navigation lists GEO SDK Docs, CLI, MCP Server, and GitHub.

API

Available: No
Documentation:

The site lists GEO SDK Docs, CLI, and MCP Server in its developer navigation, but the supplied content does not describe a public API.

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