AiMatch

Octolens

Octolens monitors brand and competitor mentions across social platforms and the web, then scores them for relevance, sentiment, and intent. B2B SaaS, marketing, and developer relations teams can route useful mentions into their existing workflows.

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Who it's for

  • Marketing teams at B2B SaaS companies monitoring brand reputation and competitor conversations across social platforms and the web.
  • Developer relations teams looking for public questions, feedback, and conversations on sources such as Reddit, GitHub, and Hacker News.
  • Agencies managing social listening and mention workflows for brands or clients.

Not the right fit if…

  • People who require a mobile app to monitor mentions: the page says Octolens does not yet have one.

How it fits your workflow

Choose and tune keywords; Octolens uses company context to score mentions for relevance, sentiment, and intent. Create filtered feeds or use pre-built feeds for brand monitoring, competitor intelligence, or buying intent.

Deliver mentions through Slack, email, webhooks, the API, or MCP. The MCP server can connect to compatible AI tools such as Claude and Cursor so users can query mention data in natural language.

Pricing

Free: A 7-day free trial with Pro plan features and up to 5,000 mentions; no credit card is required. The page does not describe an ongoing free plan.

Pro

$159/month, billed annually

  • · 15,000 mentions
  • · 10 keywords
  • · Hourly refresh
  • · API, webhooks, and MCP server

Scale

$499/month, billed annually

  • · 50,000 mentions
  • · 40 keywords
  • · Real-time refresh
  • · Includes podcasts, news, web, and newsletters in addition to social and community platforms

Enterprise

Custom

  • · Multiple workspaces
  • · Unlimited mentions
  • · Unlimited keywords
  • · Custom AI agents

Prices checked on Oct 7, 2026 from the vendor's site. They can change; confirm before you buy.

Key features

Multi-platform mention monitoring
Tracks mentions across sources including Reddit, X, LinkedIn, GitHub, Hacker News, YouTube, podcasts, news, newsletters, and other listed platforms.
AI relevance and intent scoring
Uses company context to score mentions as high, medium, or low relevance and tag sentiment and categories such as buying intent, customer testimonials, and promotional posts.
Keyword and feed configuration
Lets teams tune keywords and create filtered feeds, including pre-built feeds for brand monitoring, competitor intelligence, and buying intent.
Alerts and workflow delivery
Delivers mentions through Slack, email, and webhooks, as well as through the API and MCP server.
API and MCP access
Provides mention data through an API and MCP server; the page describes using MCP to ask questions about mentions from compatible AI tools.
Language analysis
The page shows language analysis alongside relevance, intent, and sentiment for mentions.

Works with

  • Slack
  • Email
  • Webhooks
  • Octolens API
  • MCP-compatible AI tools
  • Zapier, n8n, and Make

Limitations to know

  • The page says there is not yet a mobile app.
  • The page notes that accuracy can vary depending on the platform and the volume of mentions for the keywords being tracked.
  • The Pro plan is listed with 10 keywords and 15,000 mentions, while the Scale plan is listed with 40 keywords and 50,000 mentions; Enterprise is the plan described as offering unlimited mentions and keywords.

Alternatives to consider

  • Mentionlytics

    Choose it if you want the described combination of social listening, sentiment and topic analysis, report building, and publishing tools for businesses, agencies, or enterprises.

Compare Octolens side by side

Getting started

  1. Start the 7-day free trial; the page says no credit card is required and setup takes about two minutes.
  2. Choose and tune keywords using your company context.
  3. Set up filtered feeds or choose a pre-built feed.
  4. Send mentions to Slack, email, webhooks, the API, or MCP.

Frequently asked questions

What is Octolens?

Octolens helps B2B SaaS teams monitor important brand mentions. It tracks sources including Reddit, X, GitHub, newsletters, and podcasts, filters irrelevant posts with AI, and sends relevant mentions to Slack, email, or webhooks.

Which platforms does Octolens track?

The page lists newsletters, podcasts, X (Twitter), Reddit, Bluesky, GitHub, YouTube, Stack Overflow, Hacker News, and DEV.to, among others. It says additional sources are added frequently.

How does the AI relevance score work?

Octolens assesses posts using the context of a business and assigns high, medium, or low relevance scores. It also tags sentiment and categories such as buying intent, customer testimonials, and promotional posts. Users can choose alert thresholds.

Is there a free trial?

Yes. The page offers a 7-day trial with Pro plan features and up to 5,000 mentions, with no credit card required.

Does Octolens offer Slack notifications?

Yes. Users can receive new mention notifications in Slack and choose which relevance levels trigger alerts.

Does Octolens provide API access or webhooks?

Yes. The page says API access, webhooks, and an MCP server are available on all plans. It also says webhooks are directly compatible with Discord and mentions Zapier, n8n, and Make for routing notifications.

Is there a mobile app?

The page says there is not yet a mobile app.

Can a subscription be canceled?

Yes. The page says a subscription can be canceled at any time.

How can I contact Octolens?

The page lists [email protected] and says the team aims to respond within 24 hours, usually faster.