Semrush

Semrush

Semrush is a unified SEO and AI visibility platform that helps marketers grow and measure brand visibility across digital channels using search intelligence, large datasets, and AI-powered workflows.

Semrush is seo software teams evaluate for seo. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Free API 70/100
#53 in SEO (53 tools)
Just launched
Data reviewed Jul 16, 2026

Quick Overview

Best for: SEO

What it does

SEO software for decision-makers comparing workflow fit and alternatives.

Best fit

SEO

Pricing snapshot

Free

Next step

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Semrush

Semrush is a unified platform for SEO and AI-driven visibility that helps brands grow and measure their presence across digital channels. The site presents Semrush One as a product that combines traditional search intelligence (keyword research, backlink analysis, technical audits) with AI capabilities (AI Visibility, AI Brand Sentiment, prompt-level tracking and integrations into chat workflows). Semrush positions itself for a range of users from enterprise customers to freelancers and agencies, offering free trials, demos, and a suite of tools and data built on many years of search intelligence.

Semrush is a unified SEO and AI visibility platform that helps marketers grow and measure brand visibility across digital channels using search intelligence, large datasets, and AI-powered workflows.

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Key Features

AI Visibility

Track prompt-level visibility and analyze AI market share versus competitors; control how your brand appears in AI answers.

SEO & Keyword Research

Unearth billions of keywords, run keyword research and find top-ranking topic ideas to inform content and SEO strategy.

Backlink Analysis

Analyze backlinks and off-site authority using Semrush’s backlink database to build credibility and outreach strategies.

Traffic & Market Analysis

Track website traffic, benchmark competitors, and uncover audience insights to inform market and competitive strategies.

Content Creation & Optimization

Craft SEO- and AI-ready content with topic ideas, real-time scoring and optimization tools to improve search and AI visibility.

Technical Site Health

Run technical audits to identify and fix site issues that affect search performance and discoverability.

Local SEO

Manage local presence, elevate Google Business Profile listings and secure placements in top directories.

Advertising Insights

Use AI insights to improve Google and Meta ad performance, run tests, and monitor competitors’ ad strategies.

AI Brand Sentiment

Monitor brand sentiment across channels with AI tools to understand perception and mentions that matter for visibility.

API & App Center

Access Semrush data programmatically via the Semrush API and extend the platform with integrations available in the App Center.

Pricing

Free Tier Available

7-day free trial (Try Semrush free for seven days; cancel anytime).

Use Cases

Grow search visibility

Use keyword research, technical audits, and content optimization to improve organic rankings and visibility.

Get recommended by AI

Optimize for AI answers and track AI visibility so brand content is cited and surfaced by large language models.

Market & competitor research

Analyze traffic, backlinks, and domain profiles to benchmark competitors and uncover market opportunities.

Create AI- and SEO-ready content

Find topic ideas, score and optimize content in real time to produce content that performs in search and AI-driven channels.

Local customer acquisition

Manage local listings and Google Business Profile presence to improve local discoverability and citations.

PR & brand visibility

Identify media trusted by LLMs, build press pitches, and track PR performance to grow AI trust and earned mentions.

Agency & client reporting

Build client strategies and marketing reports using Semrush’s datasets and reporting tools for agencies and consultants.

Integrations

Chat integrations (e.g., ChatGPT)

Direct access to Semrush data in ChatGPT is listed as an integration to streamline workflows and centralize data.

Lovable

Semrush integrates its search data into Lovable so Lovable users can access SEO and AI visibility tools inside that builder.

Adobe

Adobe completed acquisition of Semrush and the site references Adobe Brand Visibility built with Semrush data (partnership/combined offerings noted).

App Center

Semrush’s App Center provides additional integrations and extensions available to customers.

Benefits

Unified SEO and AI visibility in a single platform to manage traditional search and AI-driven discoverability.
Access to large datasets and market intelligence (e.g., 28B keywords, 43T backlinks, 808M domain profiles, 142 geo databases, 289M+ LLM prompts).
AI-powered workflows and integrations (Ask AI, AI Visibility Index, chat integrations) that surface actionable strategies backed by Semrush data.
Products and features tailored to organizations of all sizes, from enterprise deployments to freelancers and agencies, plus API access and an App Center for extensibility.

Limitations

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Frequently Asked Questions

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Getting Started

  1. 1 Step 1: Sign up for a free trial (Semrush offers a 7-day free trial — 'Try Semrush free for seven days. Cancel anytime.').
  2. 2 Step 2: Connect your data and properties (the site references connecting Semrush MCP to AI and bringing live SEO and market data into chat).
  3. 3 Step 3: Use the platform tools (run keyword research, audits, configure AI Visibility tracking, or book a demo for enterprise onboarding).

Support

Knowledge Base

Semrush Knowledge Base is listed on the site as a primary documentation and help resource.

Academy

Semrush Academy offers courses and certifications, including free courses on AI and search.

Support / Contact

Contact Us and Support links are provided on the site for customer help and inquiries.

Community & Webinars

Community forums, webinars and events (Spotlight) are listed as places to learn and get assistance.

API

Available: Yes
Documentation:

Semrush API (refer to Semrush site for API documentation and developer resources).

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