trueroas-io

trueroas-io

True ROAS is an AI-powered ad tracking platform designed for Shopify and WooCommerce e-commerce stores to optimize ad performance in a post-iOS 17, cookie-less world, helping businesses increase ROAS and reduce wasted ad spend.

trueroas-io is advertising software teams evaluate for advertising. Use this page to review pricing, integration signals, and the best alternatives before you commit.

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#115 in Advertising (115 tools)
Added 0 year ago
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Quick Overview

Best for: Advertising

What it does

Advertising software for decision-makers comparing workflow fit and alternatives.

Best fit

Advertising

Pricing snapshot

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trueroas-io

True ROAS provides future-proof ad tracking solutions tailored for Shopify and WooCommerce stores, enabling advertisers to track more accurately and sell more effectively despite the challenges of a cookie-less advertising environment. Leveraging AI-powered attribution, True ROAS reveals precisely which ads drive sales, not just clicks, allowing marketers to optimize campaigns and scale winners while cutting losses. Trusted by over 1000 e-commerce brands, the platform integrates seamlessly with major ad channels and offers a single source of truth for ad performance, helping businesses improve ROAS, reduce cost per acquisition, and save time on reporting.

AI-powered ad attribution platform for eCommerce to track and optimize ad spend.

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Key Features

AI-Powered Attribution

Uses artificial intelligence to accurately attribute sales to the right ads, improving decision-making and campaign optimization.

Pixel and API Tracking

Combines pixel tracking with API-based data collection to ensure comprehensive and reliable ad performance measurement.

Integration with Shopify and WooCommerce

Easy integration with popular e-commerce platforms to connect store data with ad performance metrics.

Ad Waste Identification

Ranks ad sources by waste to help marketers cut ineffective spend and improve overall campaign efficiency.

Performance Dashboard

Provides a unified dashboard showing ROAS, CPA, LTV, and other key metrics across multiple ad channels.

Fast & Easy Setup

One-click app installation and store connection to quickly start tracking and optimizing ads.

Pricing

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Use Cases

E-Commerce Ad Optimization

Helps Shopify and WooCommerce store owners optimize their Facebook, Google, and Instagram ad campaigns by providing accurate sales attribution and performance insights.

Reducing Ad Spend Waste

Identifies underperforming ad sources and campaigns to reduce wasted ad spend and improve return on investment.

Improving Reporting Efficiency

Saves time on manual reporting by consolidating ad performance data into a single, easy-to-understand dashboard.

Scaling Winning Campaigns

Enables marketers to quickly identify and scale high-performing ads based on real sales data rather than clicks alone.

Integrations

Shopify

Seamless integration to connect store sales data with ad performance tracking.

WooCommerce

Plugin integration for WooCommerce stores to enable accurate ad attribution.

Facebook Ads

Tracks and optimizes Facebook ad campaigns with AI-driven attribution.

Google Ads

Supports Google Search, Display, and Performance Max campaigns for better ROAS insights.

Instagram Ads

Includes Instagram Stories and other Instagram ad formats in performance tracking.

Benefits

Achieve an average 3.2x higher ROAS using AI-driven attribution.
Reduce cost per acquisition (CPA) and lower cost per purchase by up to 37%.
Save over 22 hours weekly on ad reporting and analysis.
Cut ad spend by up to 30% while increasing sales by over 40%.
Gain a clear, unified view of ad performance across multiple channels.
Future-proof ad tracking in a cookie-less and privacy-focused advertising environment.

Limitations

Pricing details are not publicly disclosed on the website.
Currently supports only Shopify and WooCommerce platforms, limiting use for other e-commerce systems.

Frequently Asked Questions

How does True ROAS improve ad tracking in a cookie-less world?
True ROAS uses a combination of pixel and API tracking along with AI-powered attribution to accurately connect sales to ads, overcoming limitations caused by cookie restrictions and iOS 17 privacy changes.
Which e-commerce platforms does True ROAS support?
True ROAS currently supports Shopify and WooCommerce stores with easy app installation and integration.
Can True ROAS help reduce wasted ad spend?
Yes, the platform identifies underperforming ad sources and campaigns, enabling marketers to cut waste and improve overall ad efficiency.
Is it difficult to set up True ROAS?
No, setup is fast and easy with a one-click app installation and simple store connection process.
Does True ROAS provide a free trial?
Yes, users can start with a free trial by signing up on the True ROAS website.

Getting Started

  1. 1 Step 1: Install the True ROAS app on your Shopify or WooCommerce store.
  2. 2 Step 2: Connect your ad accounts and e-commerce store to the platform.
  3. 3 Step 3: Start viewing your ad performance data in the True ROAS dashboard and optimize campaigns based on AI-powered insights.

Support

email

Contact support via the contact page on https://trueroas.com/contact

docs

Access documentation and setup guides on the True ROAS website.

demo

Watch demo videos and book live demos through the website.

API

Available: No

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