AdLabs PPC
AdLabs helps Amazon PPC managers at brands and agencies optimize bids, analyze campaign data, and manage search terms. Users review algorithmic recommendations and approve the changes they submit to Amazon.
Who it's for
- Amazon PPC managers who want bid recommendations but need to review and approve campaign changes themselves.
- Amazon agencies managing multiple accounts that need custom, white-label reports to share with clients.
- Brand advertising teams that use search-term analysis to harvest profitable terms and identify terms to negate.
Not the right fit if…
- Teams that need Sponsored Brands or Display bid optimizations on a free plan: the Free plan is limited to Sponsored Products.
- Teams that need more than 3 profiles on a free plan: the Free plan allows a maximum of 3 profiles.
How it fits your workflow
Create an account and connect Amazon Advertising and Seller or Vendor accounts. AdLabs syncs the account data; the site says to allow approximately 30 minutes for the sync.
Review bid recommendations, adjust them as needed, and submit the final changes to Amazon. Teams can also analyze performance data, harvest profitable search terms, and flag or negate underperforming terms.
Build custom dashboards for account reporting, including multi-account reports. The site says reports can be white-labeled and shared by link or PDF.
Pricing
Free: The Free plan is available indefinitely, with bid optimizations limited to Sponsored Products, a maximum of 3 profiles, and limited data retention. The site also offers a 30-day Pro trial with no credit card required.
AdLabs Free
Free forever
- · Limited to Sponsored Products bid optimizations
- · Maximum of 3 profiles
- · Limited data retention
AdLabs Core
1% of spend + $120/month
- · Bid optimizations for Sponsored Products, Sponsored Brands, and Display
- · Bulk harvesting and negating
- · Advanced analysis
- · SQP reports
AdLabs Pro
2% of spend + $120/month
- · The page describes this as an enterprise-grade solution for scaling brands and agencies.
- · VIP onboarding
- · Exclusive team trainings and support
- · Custom white-label dashboards
Prices checked on Oct 30, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- Semi-automatic bid optimization
- Calculate bid recommendations and placement optimizations, review the algorithm's suggestions, adjust them, and submit approved changes to Amazon.
- Amazon advertising data analysis
- Pivot, filter, and sort large datasets, with analysis available from total product performance down to search terms. The page states that initial sync includes 15 months of daily data.
- Keyword and product-target harvesting
- Build a Campaign Map to move profitable search terms from research into performance campaigns, and use the bidding algorithm to calculate starting bids for new keywords.
- Search-term negation
- Use n-gram analysis and filtering to find search terms that are consuming budget or increasing ACOS. Automations can flag and negate terms weekly.
- Custom reporting dashboards
- Build dashboards with a drag-and-drop builder, create multi-account reports, and share white-label reports through a link or PDF.
- Campaign and account reporting
- The site lists retail performance, Sponsored Ads, DSP, SQP, and AMC among the data and reporting areas available for multi-account reports.
Works with
- Amazon Advertising
- Amazon Seller and Vendor accounts
Limitations to know
- The Free plan limits bid optimizations to Sponsored Products, allows a maximum of 3 profiles, and has limited data retention.
- The site says advertisers in the U.S. spending more than $10,000 per month receive a complimentary onboarding call; it does not state that this call is included for other advertisers.
Alternatives to consider
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VAPA
Choose it if you want AI-driven Amazon PPC automation that continuously optimizes bids, keywords, and targeting rather than AdLabs' review-and-approval workflow.
Getting started
- Create an account; the site says no credit card is required for the free trial.
- Connect Amazon Advertising and Seller or Vendor accounts.
- Allow approximately 30 minutes for the data sync.
- Review bid recommendations and optimize toward sales volume within your target ACOS.