Ahrefs

Ahrefs gives SEO and marketing teams tools to research search demand and competitors, monitor websites and brand visibility, and report on performance. Its AI features also support content work and tracking visibility in AI search.

One of 82 tools in Marketing

Ahrefs screenshot

Who it's for

  • SEO specialists researching keywords, competitors, backlinks, and ranking opportunities.
  • Content and brand marketing teams monitoring content performance and visibility in AI search.
  • Agencies and enterprise marketing teams building reports, tracking portfolios, or using Ahrefs data through APIs.

How it fits your workflow

Choose a tool based on the marketing task: research keywords and competitors, track rankings, audit a website, or monitor brand visibility in AI search. Review the resulting data in the tool’s reports and dashboards.

For reporting, use Dashboards, Portfolios, or Report Builder to track projects and URLs. Enterprise users can use API access for custom dashboards, internal tools, and automated reporting.

Pricing

Free: The page promotes free SEO tools and says Ask Ahrefs is free during beta on Lite+ plans. It does not provide specific prices or details for the broader plans.

The vendor doesn't publish prices. Check with Ahrefs directly.

Prices checked on Oct 15, 2026 from the vendor's site. They can change; confirm before you buy.

Key features

SEO and competitor research
Site Explorer and Keywords Explorer help users study competitor websites and discover what customers search for. Content Explorer supports tracking web mentions and finding link prospects.
Rank and website monitoring
Rank Tracker monitors search rankings, while Site Audit helps audit and optimize websites. Web Analytics provides website traffic insights, and Bot Analytics shows bots crawling a website.
AI search and brand visibility
Brand Radar tracks brand visibility in LLMs, and Custom Prompts lets users track selected AI prompts. The page also describes monitoring brand mentions, citations, and sentiment across AI chatbots.
AI-assisted marketing
Ask Ahrefs analyzes Ahrefs data, runs API queries, and navigates the platform. AI Content Helper helps improve content, and the page also lists AI Content Grader.
Reporting and portfolio monitoring
Dashboards track performance across projects, Portfolios monitor multiple URLs, and Report Builder creates customizable reports.
Social media management
Social Media Manager lets users schedule, edit, and manage social media from one place.

Works with

  • Google Search Console
  • ChatGPT, Claude, and Copilot
  • Google Business Profiles

Limitations to know

  • Ask Ahrefs is described as free during beta on Lite+ plans; the supplied page does not state its availability on other plans.

Alternatives to consider

  • MentionBird

    Choose it if your main requirement is tracking brand appearances and cited sources in AI-generated answers with per-prompt recommendations.

  • AIclicks

    Choose it if you want an AI-search visibility platform centered on prioritized recommendations and automation to improve brand mentions.

  • Peec AI

    Choose it if your team specifically wants generative-search analytics measured by visibility, position, and sentiment across models and regions.

Compare Ahrefs side by side

Getting started

  1. Sign up for Ahrefs from the website.
  2. Open the tool that matches your task, such as Site Explorer, Rank Tracker, or Site Audit.
  3. Use the available reports and dashboards to review and monitor results.