infiniteanalytics-com
Infinite Analytics' SherlockAI is an enterprise audience-intelligence platform that delivers deep audience insights, an OMNIA knowledge graph, and end-to-end marketing toolsets to discover, activate, and optimize audiences across digital platforms.
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Best for: Software & Gaming
What it does
Advertising software for decision-makers comparing workflow fit and alternatives.
Best fit
Software & Gaming
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infiniteanalytics-com
Infinite Analytics presents SherlockAI, an enterprise intelligence platform that delivers deep audience insights and end-to-end marketing toolsets for discovery, activation, and optimization. The platform is powered by the proprietary OMNIA Knowledge Graph to simplify tech complexities and provide holistic intelligence. SherlockAI is positioned for companies and advertisers seeking to know their audiences better and make more efficient, data-driven marketing decisions while supporting privacy compliance (GDPR and CCPA).
AI-powered consumer insights platform for targeted marketing and strategic decision-making.
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Claim this listingKey Features
Deep Audience Insights
SherlockAI provides deep audience insights intended to help marketers 'Know Your Audiences Better Than Anyone Else In Your Market.'
End-to-End Marketing Toolsets
Comprehensive workflows covering the marketing journey: establish briefs and objectives; discover, identify, and map audiences; push audiences to digital platforms; and activate, monitor, and optimize campaigns.
OMNIA Knowledge Graph
A proprietary knowledge graph ('OMNIA') that simplifies traditional tech complexities to deliver holistic insights.
Privacy by Design
Built with GDPR and CCPA compliance in mind to support privacy-conscious deployments.
Watson Assistant for Reporting
An assistance feature ('Watson Is Here To Assist') to build reports, explore possibilities, and get answers to questions.
First-Party Data Support
Ability to infuse first-party data on top of '40+ datasets' to generate business-specific insights.
Pricing
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Use Cases
Audience Discovery and Mapping
Discover, identify, and map target audiences across datasets to inform targeting strategies.
Campaign Activation and Optimization
Push audiences to digital platforms and activate, monitor, and optimize campaigns across channels.
Enriching Publisher Marketplaces
Enrich private marketplaces (PMPs) and publisher inventory with OMNIA geo-intelligence to improve match rates for advertisers (example: Passion+ partnership).
Integrations
Digital platforms / DSPs / PMP integrations
Capability to push audiences to digital platforms and activate campaigns (generic platform integration described on site).
Passion+
Example partner where Passion+ PMPs are enriched exclusively with OMNIA geo-intelligence to boost match rates for advertisers.
Benefits
Limitations
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Frequently Asked Questions
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Getting Started
- 1 Step 1: Book a demo using the 'Book A Demo' call-to-action on the site.
- 2 Step 2: Discuss objectives and onboarding with Infinite Analytics to establish briefs and core objectives.
- 3 Step 3: Integrate or infuse first-party data and map audiences to push to digital platforms for activation and optimization.
Support
Website / Support
Support link listed in the site footer ('Support'); contact and demo requests available via the site.
API
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