Obviyo

Obviyo

Obviyo is a product-led growth platform for Shopify e-commerce stores that uses AI-powered Growth Bots and real-time product performance data to personalize shopping experiences, optimize merchandising, and boost revenue per visit.

Obviyo is marketing software teams evaluate for marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium Enterprise
One of 82 tools in Marketing
Added 1 year ago
Data reviewed Jul 15, 2026

Profile facts come from the vendor source. AiMatch labels unknown pricing or API details instead of estimating them.

Review official source →

Quick Overview

Best for: Marketing

What it does

Marketing software for decision-makers comparing workflow fit and alternatives.

Best fit

Marketing

Pricing snapshot

Freemium from Free (Starter plan referenced on site)

Next step

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Obviyo is a product-led growth platform built for Shopify stores that matches products to shoppers using real-time behavioral and product performance data. The platform emphasizes AI-powered components — including Growth Bots, Product AI, and Acquisition Genie — to personalize shopping experiences, stage revenue-generating buying experiences, and optimize paid-ad campaigns. Obviyo positions itself as an easy-to-use suite requiring no coding, offering human support, free onboarding assistance (with limitations for the free Starter plan), and enterprise success management for larger customers.

AI-powered product led growth suite for e-commerce to boost revenue.

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Key Features

Personalization

Shopper behavior driven personalization of the buying experience using product hyper-metrics and real-time algorithms.

Upsell & Cross-sell

Hybrid recommendations driven by both manual input and AI algorithms to surface additional products of interest.

Optimization

Adaptive multivariate testing and optimization solution for merchandising and product displays.

Merchandizing AI / Growth Bots

A wide array of ready-to-go Growth Bots for intelligent product displays and automated merchandising.

Promo Bar

Adds promotional real estate to increase visibility of special offers on the storefront.

Email Pulse®

Personalize emails with products related to prior visits and items shoppers are likely to be interested in.

Acquisition Score

Automated scanning and analysis of paid marketing spend to evaluate acquisition performance.

Acquisition Genie

AI algorithm-driven product feeds intended for paid-ad campaigns.

Pricing

Starter

Free (Starter plan referenced on site)
  • Free Starter plan is mentioned; Free Onboarding Assistance is not available to FREE Starter plan.

Enterprise

Contact sales / not listed on page
  • Enterprise customers have access to a dedicated Success Manager.

Use Cases

Increase Revenue Per Visit (RPV)

Drive higher RPV through real-time product discovery experiences and AI-driven recommendations (+300% RPV stated on site).

Optimize Paid Advertising ROAS

Improve paid ad campaign management and return on ad spend using Acquisition Genie and Acquisition Score (site cites 2x ROAS).

Lift Customer Lifetime Value

Help existing customers discover more products to increase LTV (site cites +25% LTV).

Reduce First-time Visitor Cart Abandonment

Real-time product discovery experiences aimed at reducing abandonment (site case: 'Nordic Wholefoods' reduced first-time visitor cart abandonment by 17.31%).

Rapid Personalization Deployment

Quickly go live with personalization and Growth Bots (site case: 'Dress The Population' went live in one day and reached results in 72 hours).

Improve Collection Page Performance

Blend lifestyle imagery and personalized recommendations to lift revenue per visit (site case: City Grounds achieved +34% lift in RPV).

Integrations

Shopify

Platform requirement — the product is designed for Shopify stores (site repeatedly states 'Shopify stores only').

Amazon Personalize / AWS

Joint AWS – Obviyo case study and collaboration; site references real-time product recommendations on Shopify with Amazon Personalize.

Benefits

Monetize existing web traffic by matching products to shoppers based on real-time behavior.
Increase revenue per visit and other KPIs (site cites 4x increase in RPV and other percent lifts).
No coding required and quick activation of ready-to-go Growth Bots to get started rapidly.

Limitations

Platform limitation: Obviyo is for Shopify stores only (repeated on the site).
Free Onboarding Assistance is not available to the FREE Starter plan.

Frequently Asked Questions

No verified FAQs are available.

Getting Started

  1. 1 Step 1: Get Started — install Obviyo on a Shopify store (platform is Shopify-only).
  2. 2 Step 2: Request Free Onboarding Assistance to have an expert set up Obviyo Recommend and activate initial Growth Bots (note: not available to FREE Starter plan).
  3. 3 Step 3: Activate Growth Bots and AI components (you'll soon have 6-8 live Growth Bots per site onboarding guidance) and monitor results.

Support

human support

All customers get support from a human; the site states 'You’ll never be left to figure it out on your own.'

onboarding

Free Onboarding Assistance from an Obviyo expert to help set up Obviyo Recommend (with the exception of the free Starter plan).

success manager

Dedicated Success Manager available for Enterprise customers to share best practices and recommend features to implement.

demo

30 minute call with a product led growth expert available via 'Get a Demo / Let's Talk' on the site.

API

Available: No

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