obviyo-com
Obviyo is a product-led growth platform for Shopify e-commerce stores that uses AI-powered Growth Bots and real-time product performance data to personalize shopping experiences, optimize merchandising, and boost revenue per visit.
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Quick Overview
Best for: Marketing
What it does
Marketing software for decision-makers comparing workflow fit and alternatives.
Best fit
Marketing
Pricing snapshot
Freemium from Free (Starter plan referenced on site)
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obviyo-com
Obviyo is a product-led growth platform built for Shopify stores that matches products to shoppers using real-time behavioral and product performance data. The platform emphasizes AI-powered components — including Growth Bots, Product AI, and Acquisition Genie — to personalize shopping experiences, stage revenue-generating buying experiences, and optimize paid-ad campaigns. Obviyo positions itself as an easy-to-use suite requiring no coding, offering human support, free onboarding assistance (with limitations for the free Starter plan), and enterprise success management for larger customers.
AI-powered product led growth suite for e-commerce to boost revenue.
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Claim this listingKey Features
Personalization
Shopper behavior driven personalization of the buying experience using product hyper-metrics and real-time algorithms.
Upsell & Cross-sell
Hybrid recommendations driven by both manual input and AI algorithms to surface additional products of interest.
Optimization
Adaptive multivariate testing and optimization solution for merchandising and product displays.
Merchandizing AI / Growth Bots
A wide array of ready-to-go Growth Bots for intelligent product displays and automated merchandising.
Promo Bar
Adds promotional real estate to increase visibility of special offers on the storefront.
Email Pulse®
Personalize emails with products related to prior visits and items shoppers are likely to be interested in.
Acquisition Score
Automated scanning and analysis of paid marketing spend to evaluate acquisition performance.
Acquisition Genie
AI algorithm-driven product feeds intended for paid-ad campaigns.
Pricing
Starter
Free (Starter plan referenced on site)- Free Starter plan is mentioned; Free Onboarding Assistance is not available to FREE Starter plan.
Enterprise
Contact sales / not listed on page- Enterprise customers have access to a dedicated Success Manager.
Use Cases
Increase Revenue Per Visit (RPV)
Drive higher RPV through real-time product discovery experiences and AI-driven recommendations (+300% RPV stated on site).
Optimize Paid Advertising ROAS
Improve paid ad campaign management and return on ad spend using Acquisition Genie and Acquisition Score (site cites 2x ROAS).
Lift Customer Lifetime Value
Help existing customers discover more products to increase LTV (site cites +25% LTV).
Reduce First-time Visitor Cart Abandonment
Real-time product discovery experiences aimed at reducing abandonment (site case: 'Nordic Wholefoods' reduced first-time visitor cart abandonment by 17.31%).
Rapid Personalization Deployment
Quickly go live with personalization and Growth Bots (site case: 'Dress The Population' went live in one day and reached results in 72 hours).
Improve Collection Page Performance
Blend lifestyle imagery and personalized recommendations to lift revenue per visit (site case: City Grounds achieved +34% lift in RPV).
Integrations
Shopify
Platform requirement — the product is designed for Shopify stores (site repeatedly states 'Shopify stores only').
Amazon Personalize / AWS
Joint AWS – Obviyo case study and collaboration; site references real-time product recommendations on Shopify with Amazon Personalize.
Benefits
Limitations
Frequently Asked Questions
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Getting Started
- 1 Step 1: Get Started — install Obviyo on a Shopify store (platform is Shopify-only).
- 2 Step 2: Request Free Onboarding Assistance to have an expert set up Obviyo Recommend and activate initial Growth Bots (note: not available to FREE Starter plan).
- 3 Step 3: Activate Growth Bots and AI components (you'll soon have 6-8 live Growth Bots per site onboarding guidance) and monitor results.
Support
human support
All customers get support from a human; the site states 'You’ll never be left to figure it out on your own.'
onboarding
Free Onboarding Assistance from an Obviyo expert to help set up Obviyo Recommend (with the exception of the free Starter plan).
success manager
Dedicated Success Manager available for Enterprise customers to share best practices and recommend features to implement.
demo
30 minute call with a product led growth expert available via 'Get a Demo / Let's Talk' on the site.
API
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