Serpair
Serpair tracks Google rankings and measures whether ChatGPT, Perplexity, and Gemini cite a brand, then turns the results into prioritized SEO and GEO actions for marketing teams and agencies.
One of 59 tools in SEO
Who it's for
- SEO teams that need daily, region-specific Google rank tracking alongside AI answer mentions.
- Marketing teams working to improve their brand's visibility in ChatGPT, Perplexity, and Gemini recommendations.
- Agencies managing search performance across multiple clients, brands, or regions.
How it fits your workflow
Connect a domain; Serpair crawls it to build a business profile before running queries. It then discovers keyword gaps, competitors, toxic backlinks, and the site's AI citation footprint.
Track keyword positions by region and submit buyer-style questions to ChatGPT, Perplexity, and Gemini. Serpair saves answers and citations, records which brands are mentioned, and reruns tracked sets on a schedule.
Use the Copilot's prioritized action sprint, keyword-gap groups, and side-by-side page comparisons to decide what to update. Rankings and gap data can be exported to CSV.
Pricing
Free: Free plan at $0/month with 50 starting credits, rank tracking, AI visibility, keyword gaps, competitor discovery, and up to 3 team members. No credit card is required.
Free
$0/month
- · 50 credits to start
- · Rank tracking and AI visibility
- · Keyword gap analysis and competitor discovery
- · Up to 3 team members
Standard
$49.99/month
- · 50 credits per month, refreshed monthly
- · Everything in Free
- · Monthly action-plan sprints
- · Up to 5 team members
Premium
$99.99/month
- · 125 credits per month, refreshed monthly
- · Everything in Standard
- · Up to 20 team members
- · Multi-region tracking
Platinum
$199.99/month
- · 300 credits per month, refreshed monthly
- · Everything in Premium
- · Up to 50 team members
- · Described as suitable for agencies and multi-brand use
Credit top-ups
10 credits for $10; 35 credits for $25; 75 credits for $50
- · Purchased top-up credits never expire
- · Top-ups are available in addition to plan credits
Prices checked on Oct 19, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- Google rank tracking
- Tracks keyword positions by region, with daily monitoring and results tied to the selected country or market.
- AI answer visibility
- Checks whether ChatGPT, Perplexity, and Gemini mention a brand in responses to tracked buyer questions. It records answers and citations and tracks mentions over time.
- AI Copilot and action sprints
- Crawls a site to understand its business and produces a monthly action sprint with keyword targets, technical fixes, and competitor content insights.
- Three-bucket keyword gap analysis
- Groups keyword opportunities into Low-Hanging Fruit, Competitor Steals, and Shared Battles, with position differences to help prioritize work.
- Competitor discovery and comparison
- Discovers competitors appearing for relevant search terms, shows keyword gaps, and compares pages side by side using factors such as content depth, schema, metadata, and structure.
- Site crawling and page-diffing
- Uses automated Playwright crawling for per-page statistics over time and timeline-based page comparisons.
Limitations to know
- Monthly plan credits refresh each billing cycle and do not roll over.
- The page describes AI answer visibility measurement for ChatGPT, Perplexity, and Gemini.
- Plan credit allowances and included team-member counts vary by tier; the listed plans include up to 3 members on Free, 5 on Standard, 20 on Premium, and 50 on Platinum.
Alternatives to consider
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PilotCite
Choose it if your priority is AI citation monitoring with site citability audits and source-backed content, rather than Serpair's combined Google rank tracking and SEO/GEO workflow.
-
Rankscale
Choose it if you need visibility tracking across a broader stated set of 17+ generative search engines rather than Serpair's listed focus on ChatGPT, Perplexity, and Gemini.
-
VisiScan
Choose it if you want a focused AI visibility scanner with live queries and ready-to-publish fixes rather than Serpair's broader SEO and GEO suite.
Getting started
- Start a free account; the page says no credit card is required.
- Connect your domain so Serpair can crawl the site and learn what the business sells.
- Review the discovered keyword gaps, competitors, backlinks, and AI visibility results.
- Use the Copilot's prioritized plan to select content and technical actions.
Frequently asked questions
What is Serpair?
Serpair is an AI-native SEO and GEO platform that tracks Google rankings, analyzes competitors, measures whether ChatGPT, Perplexity, and Gemini cite a brand, and turns the findings into an action plan.
How does Serpair measure AI visibility?
It asks AI engines buyer-style questions, captures their answers and citations, records which brands are named, and reruns tracked questions on a schedule to measure changes over time.
Does Serpair track keyword rankings by country?
Yes. The page says rankings can be tracked by region across more than 190 countries, with results scoped to a selected global or country market.
How much does Serpair cost?
The listed plans are Free at $0/month, Standard at $49.99/month, Premium at $99.99/month, and Platinum at $199.99/month. Credit top-ups are also available. Monthly plan credits refresh each billing cycle and do not roll over; purchased top-up credits never expire.
Can Serpair export data?
The page says rankings and gap data can be exported to CSV and that history is retained.
Can Serpair find competitors automatically?
Yes. Serpair crawls the site to understand the business, then discovers competitors that rank for relevant keywords and shows keywords those competitors rank for that the user's site does not.