swayid
Disclosure Facts by SwayID provides a universal, standardized labeling system for sponsored content disclosures, making influencer posts as easy to understand as Nutrition Facts labels. It aims to bring clarity and trust to consumers, regulators, and brands by replacing inconsistent disclosures with a clear, trusted standard.
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Quick Overview
Best for: Marketing
What it does
Marketing software for decision-makers comparing workflow fit and alternatives.
Best fit
Marketing
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swayid
Disclosure Facts by SwayID is designed to replace fragmented and inconsistent sponsored content disclosures with a single universal standard that everyone can trust. It provides a clear, easy-to-read label for influencer posts, similar to Nutrition Facts on food packaging, enabling consumers to instantly understand the nature of the sponsorship or endorsement. This tool is built in Washington, DC, aligned with rapidly rising federal standards, and works in lockstep with regulators to ensure compliance and transparency. It benefits consumers by cutting through influencer hype and confusion, brands by protecting them from backlash, and regulators by satisfying disclosure requirements.
AI-powered platform for FTC compliance in creator marketing.
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Claim this listingKey Features
Standardized Facts Panels
A universal, consistent label format that clearly discloses the exact nature of sponsored content, such as gifted items, flat fees, commissions, or creator purchases.
Instant Clarity
Enables consumers to understand sponsorship details in under 5 seconds, reducing confusion and increasing trust.
Regulatory Alignment
Built in alignment with federal standards and in cooperation with regulators to ensure compliance with advertising disclosure laws.
Consumer Trust
Standardized labels increase consumer trust, with reported 4.8/5 ratings and 75% clarity within seconds.
Brand Protection
Helps brands avoid costly backlash by providing transparent and clear disclosures.
Pricing
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Use Cases
Influencer Sponsored Posts
Clarifies the nature of influencer endorsements, such as when influencers haul multiple products and claim them as favorites.
Brand Compliance
Ensures brands meet federal disclosure requirements to avoid regulatory penalties and maintain consumer trust.
Consumer Purchase Decisions
Helps consumers make confident purchasing decisions by providing transparent context about sponsored content.
Integrations
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Benefits
Limitations
Frequently Asked Questions
What is the Disclosure Facts Standard?
How does Disclosure Facts help consumers?
Is Disclosure Facts compliant with federal regulations?
Getting Started
- 1 Visit the SwayID website to learn about the Disclosure Facts Standard.
- 2 Engage with the platform to implement standardized disclosure labels on sponsored content.
- 3 Use the standardized labels to ensure compliance and build consumer trust.
Support
Contact page
Support can be accessed via the contact page on the official website.
API
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