swayid

swayid

Disclosure Facts by SwayID provides a universal, standardized labeling system for sponsored content disclosures, making influencer posts as easy to understand as Nutrition Facts labels. It aims to bring clarity and trust to consumers, regulators, and brands by replacing inconsistent disclosures with a clear, trusted standard.

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#328 in Marketing (328 tools)
Added 0 year ago
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Quick Overview

Best for: Marketing

What it does

Marketing software for decision-makers comparing workflow fit and alternatives.

Best fit

Marketing

Pricing snapshot

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swayid

Disclosure Facts by SwayID is designed to replace fragmented and inconsistent sponsored content disclosures with a single universal standard that everyone can trust. It provides a clear, easy-to-read label for influencer posts, similar to Nutrition Facts on food packaging, enabling consumers to instantly understand the nature of the sponsorship or endorsement. This tool is built in Washington, DC, aligned with rapidly rising federal standards, and works in lockstep with regulators to ensure compliance and transparency. It benefits consumers by cutting through influencer hype and confusion, brands by protecting them from backlash, and regulators by satisfying disclosure requirements.

AI-powered platform for FTC compliance in creator marketing.

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Key Features

Standardized Facts Panels

A universal, consistent label format that clearly discloses the exact nature of sponsored content, such as gifted items, flat fees, commissions, or creator purchases.

Instant Clarity

Enables consumers to understand sponsorship details in under 5 seconds, reducing confusion and increasing trust.

Regulatory Alignment

Built in alignment with federal standards and in cooperation with regulators to ensure compliance with advertising disclosure laws.

Consumer Trust

Standardized labels increase consumer trust, with reported 4.8/5 ratings and 75% clarity within seconds.

Brand Protection

Helps brands avoid costly backlash by providing transparent and clear disclosures.

Pricing

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Use Cases

Influencer Sponsored Posts

Clarifies the nature of influencer endorsements, such as when influencers haul multiple products and claim them as favorites.

Brand Compliance

Ensures brands meet federal disclosure requirements to avoid regulatory penalties and maintain consumer trust.

Consumer Purchase Decisions

Helps consumers make confident purchasing decisions by providing transparent context about sponsored content.

Integrations

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Benefits

Provides a single, trusted standard for sponsored content disclosures.
Increases consumer trust and confidence in influencer marketing.
Protects brands from regulatory backlash and reputational damage.

Limitations

No detailed pricing information publicly available.
No explicit mention of API or technical integration capabilities.

Frequently Asked Questions

What is the Disclosure Facts Standard?
It is a universal labeling system that standardizes sponsored content disclosures to make them easy to understand, similar to Nutrition Facts labels on food.
How does Disclosure Facts help consumers?
It provides instant clarity on the nature of influencer endorsements, helping consumers make informed purchasing decisions without confusion.
Is Disclosure Facts compliant with federal regulations?
Yes, it is built in alignment with rapidly rising federal standards and works closely with regulators to ensure compliance.

Getting Started

  1. 1 Visit the SwayID website to learn about the Disclosure Facts Standard.
  2. 2 Engage with the platform to implement standardized disclosure labels on sponsored content.
  3. 3 Use the standardized labels to ensure compliance and build consumer trust.

Support

Contact page

Support can be accessed via the contact page on the official website.

API

Available: No

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