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Your

Omnisend is an all-in-one ecommerce marketing platform that combines email, SMS, and push notifications with automation, segmentation, and pre-built ecommerce workflows to help merchants grow revenue and recover lost sales.

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#140 in Automation (140 tools)
Added 4 months ago
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Quick Overview

Best for: Automation

What it does

Automation software for decision-makers comparing workflow fit and alternatives.

Best fit

Automation

Pricing snapshot

Free from Starting from $0 per month (supports up to 250 contacts in the example tier).

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Your

Omnisend is an omnichannel marketing automation platform built for ecommerce brands. It centralizes email, SMS, and web push marketing with pre-built automations, templates, segmentation, and an app marketplace to help merchants capture leads, automate customer journeys, and drive sales. The platform is aimed primarily at small to medium-sized ecommerce businesses and offers ready-made workflows (welcome series, cart recovery, reactivation), integrations with major ecommerce platforms, and APIs for custom integrations.

Omnisend emphasizes fast, no-code setup, omnichannel messaging, and data centralization across a tech stack (160+ pre-built integrations). It markets features like AI-driven tools, drag-and-drop editors, and performance reporting to help teams create targeted campaigns and measure ROI quickly.

Omnisend is an all-in-one ecommerce marketing platform that combines email, SMS, and push notifications with automation, segmentation, and pre-built ecommerce workflows to help merchants grow revenue and recover lost sales.

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Key Features

Email Marketing

Create branded email campaigns using drag-and-drop editor and 250+ professional templates, dynamic content and A/B testing.

SMS Marketing

Send SMS worldwide with configurable regional messaging capacity and monthly SMS credits on paid plans.

Web Push Notifications

Collect web push subscribers and send push notifications to retarget customers instantly.

Pre-built Automations & Workflows

Automations library with ecommerce workflows such as abandoned cart recovery, welcome series, and customer reactivation, editable via a drag-and-drop automation editor.

Segmentation & Personalization

Advanced segmentation based on lifecycle stage, shopping/on-site behavior, message engagement and more to personalize campaigns.

Omnisend AI

AI-powered tools and assistants to help create smarter email and SMS campaigns and marketing insights.

Integrations & App Market

160+ pre-built integrations and an app market to centralize data across ecommerce tools, plus direct syncs with Shopify and audience sync with Google & Facebook.

API & Developer Tools

Open APIs and developer center to build custom integrations and extend platform capabilities.

Forms & Popups

Customizable, TCPA & GDPR-compliant popups, landing pages, wheel/promotion widgets to capture visitor contact details.

Reporting & Analytics

Sales and performance reports, list cleaning tools, product recommendations and other insights to measure campaign effectiveness.

Templates & Dynamic Discounts

Premade email templates and dynamic discount codes and product recommender features to boost conversions.

Multi-store Accounts & List Management

Support for multiple store accounts and continuous contact syncing to keep data up-to-date.

Customer Support

Customer support via email and access to help center resources, webinars, academy and success stories.

Pricing

Free Tier Available

Free plan available: supports an example tier of up to 250 contacts with limited monthly email and push sends and trial SMS credits.

Free

Starting from $0 per month (supports up to 250 contacts in the example tier).
  • Reach up to 250 contacts (example tier)
  • 500 emails per month
  • 60 one-time SMS credits ($1 free SMS to try)
  • 500 web push notifications per month

Standard

Starting from $11.20 per month (example price shown when paying 3 months upfront; monthly billing after initial period).
  • Reach up to 500 contacts (example tier)
  • 6,000 emails per month
  • 60 one-time SMS credits ($1 free SMS to try)
  • Unlimited web push notifications

Pro

Starting from $41.30 per month (example price shown when paying 3 months upfront; monthly billing after initial period).
  • Reach up to 2,500 contacts (example tier)
  • Unlimited emails
  • Region-based free SMS credits equal to the price of your monthly plan (examples provided by region)
  • Unlimited web push notifications

Use Cases

Build your list

Capture visitor contact details using popups, landing pages and signup forms that are TCPA & GDPR-compliant to grow your audience.

Automate customer journeys

Use pre-built automations for welcome series, abandoned cart recovery, and customer reactivation to save time and increase conversions.

Send omnichannel campaigns

Coordinate email, SMS and web push messages from one platform to reach customers on their preferred channels and increase engagement.

Recover abandoned carts

Deploy abandoned cart workflows that combine emails and SMS with discounts or product recommendations to recover lost sales.

Drive repeat purchases

Use segmentation, personalized recommendations, and automation splits to re-engage customers and increase lifetime value.

Migrate from other ESPs

Migrate easily from platforms like Klaviyo, Mailchimp or Yotpo to preserve deliverability and maintain email & SMS campaigns.

Integrations

Shopify & Shopify Plus

Deep, direct integration to continuously sync contacts and store data for improved tracking and segmentation.

BigCommerce

Direct integration to import store and customer data for campaigns and automations.

WooCommerce / WordPress

Connect WooCommerce stores to sync contacts, orders and on-site behavior with Omnisend.

Wix, Shoplazza, Ecwid

Platform connectors to centralize ecommerce data and enable marketing workflows.

Google & Facebook audience sync

Sync audiences to advertising platforms for coordinated customer targeting.

App Market (160+ integrations)

Access 160+ pre-built integrations for loyalty, advertising, email capture, subscriptions, and other ecommerce tools.

API / Developer integrations

Open APIs and developer center for building custom integrations and pulling/pushing data programmatically.

Benefits

$79 average estimated ROI for every $1 spent (based on Omnisend internal analysis; results may vary).
Omnichannel messaging (email + SMS + push) from a single platform to increase reach and consistency.
Pre-built ecommerce workflows and templates reduce setup time—platform advertises getting up and running in ~30 minutes.
160+ integrations and open APIs centralize store and customer data for better targeting.
AI tools, segmentation and A/B testing to improve open and click-through rates and campaign performance.
Flexible pricing with a free tier and discounts for paying upfront; pay-as-you-grow contact tiers.

Limitations

SMS message allowances and the number of free SMS credits vary significantly by region; exact counts depend on destination country.
Free plan has limited monthly email and push sends compared to paid tiers (example: 500 emails/month on free tier).
Some advanced features (unlimited emails, expanded SMS credits) require Pro or higher paid plans.
Claims about average ROI and comparative pricing are based on internal analyses and publicly available rates; actual results and costs may vary.

Frequently Asked Questions

How can email marketing automation help my business grow?
Email marketing automation saves time and increases sales by sending personalized emails triggered by customer actions (purchases, sign-ups). Targeted, timely messages improve engagement and encourage repeat business with minimal manual effort.
How is Omnisend different from other email marketing tools?
Omnisend combines email and SMS marketing in one platform tailored for ecommerce, with advanced automations, pre-built workflows, robust segmentation, and additional channels like web push and audience sync for omnichannel reach.
How can I use Omnisend to recover abandoned carts and increase sales?
Use Omnisend's pre-built abandoned cart workflows to automatically send reminder emails and SMS messages, include discounts or product recommendations, and customize timing to recover lost revenue.
Can Omnisend help me improve email open and click-through rates?
Yes — segmentation, personalization, product recommendations, and A/B testing help tailor content to recipient behavior and preferences, improving open and click rates.
How easy is it to set up automated email campaigns?
Omnisend provides a user-friendly drag-and-drop editor and pre-built templates/workflows so you can set up automated campaigns like welcome series and cart recovery without technical skills.
Does Omnisend offer SMS marketing along with email marketing?
Yes. Omnisend supports SMS and MMS messaging globally (regional message allowances vary) and integrates SMS into automations alongside email and push notifications.
What types of businesses are best suited for Omnisend’s features?
Omnisend is targeted at ecommerce businesses, particularly small to medium-sized merchants looking to scale marketing through automation and omnichannel engagement.

Getting Started

  1. 1 Step 1: Start a free account (Start free) or request a demo to see the platform in action.
  2. 2 Step 2: Connect your ecommerce platform (Shopify, WooCommerce, BigCommerce, Wix, etc.) and import or migrate contacts.
  3. 3 Step 3: Choose templates, enable pre-built automations (welcome, cart recovery) and start sending campaigns and SMS.

Support

Help center

Comprehensive knowledge base and guides available via the Help center on the Omnisend website.

Email support / 24/7 expert support

Customer support via email with advertised 24/7 expert assistance for customers.

Product updates

Product update announcements and release notes available on the site.

Webinars & Omnisend Academy

Expert-led webinars and educational video/live training to help users make the most of the platform.

Developer center

Developer resources and API docs for building custom integrations.

Agency & partner support

Agency partners, affiliate and technology partner programs, and an agency directory to hire certified partners.

API

Available: Yes
Documentation:

API docs and developer center available on Omnisend's website (see Developer center / API docs).

Rate Limits:

Not available

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