Your
Omnisend is an all-in-one ecommerce marketing platform that combines email, SMS, and push notifications with automation, segmentation, and pre-built ecommerce workflows to help merchants grow revenue and recover lost sales.
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What it does
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Automation
Pricing snapshot
Free from Starting from $0 per month (supports up to 250 contacts in the example tier).
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Your
Omnisend is an omnichannel marketing automation platform built for ecommerce brands. It centralizes email, SMS, and web push marketing with pre-built automations, templates, segmentation, and an app marketplace to help merchants capture leads, automate customer journeys, and drive sales. The platform is aimed primarily at small to medium-sized ecommerce businesses and offers ready-made workflows (welcome series, cart recovery, reactivation), integrations with major ecommerce platforms, and APIs for custom integrations.
Omnisend emphasizes fast, no-code setup, omnichannel messaging, and data centralization across a tech stack (160+ pre-built integrations). It markets features like AI-driven tools, drag-and-drop editors, and performance reporting to help teams create targeted campaigns and measure ROI quickly.
Omnisend is an all-in-one ecommerce marketing platform that combines email, SMS, and push notifications with automation, segmentation, and pre-built ecommerce workflows to help merchants grow revenue and recover lost sales.
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Claim this listingKey Features
Email Marketing
Create branded email campaigns using drag-and-drop editor and 250+ professional templates, dynamic content and A/B testing.
SMS Marketing
Send SMS worldwide with configurable regional messaging capacity and monthly SMS credits on paid plans.
Web Push Notifications
Collect web push subscribers and send push notifications to retarget customers instantly.
Pre-built Automations & Workflows
Automations library with ecommerce workflows such as abandoned cart recovery, welcome series, and customer reactivation, editable via a drag-and-drop automation editor.
Segmentation & Personalization
Advanced segmentation based on lifecycle stage, shopping/on-site behavior, message engagement and more to personalize campaigns.
Omnisend AI
AI-powered tools and assistants to help create smarter email and SMS campaigns and marketing insights.
Integrations & App Market
160+ pre-built integrations and an app market to centralize data across ecommerce tools, plus direct syncs with Shopify and audience sync with Google & Facebook.
API & Developer Tools
Open APIs and developer center to build custom integrations and extend platform capabilities.
Forms & Popups
Customizable, TCPA & GDPR-compliant popups, landing pages, wheel/promotion widgets to capture visitor contact details.
Reporting & Analytics
Sales and performance reports, list cleaning tools, product recommendations and other insights to measure campaign effectiveness.
Templates & Dynamic Discounts
Premade email templates and dynamic discount codes and product recommender features to boost conversions.
Multi-store Accounts & List Management
Support for multiple store accounts and continuous contact syncing to keep data up-to-date.
Customer Support
Customer support via email and access to help center resources, webinars, academy and success stories.
Pricing
Free plan available: supports an example tier of up to 250 contacts with limited monthly email and push sends and trial SMS credits.
Free
Starting from $0 per month (supports up to 250 contacts in the example tier).- Reach up to 250 contacts (example tier)
- 500 emails per month
- 60 one-time SMS credits ($1 free SMS to try)
- 500 web push notifications per month
Standard
Starting from $11.20 per month (example price shown when paying 3 months upfront; monthly billing after initial period).- Reach up to 500 contacts (example tier)
- 6,000 emails per month
- 60 one-time SMS credits ($1 free SMS to try)
- Unlimited web push notifications
Pro
Starting from $41.30 per month (example price shown when paying 3 months upfront; monthly billing after initial period).- Reach up to 2,500 contacts (example tier)
- Unlimited emails
- Region-based free SMS credits equal to the price of your monthly plan (examples provided by region)
- Unlimited web push notifications
Use Cases
Build your list
Capture visitor contact details using popups, landing pages and signup forms that are TCPA & GDPR-compliant to grow your audience.
Automate customer journeys
Use pre-built automations for welcome series, abandoned cart recovery, and customer reactivation to save time and increase conversions.
Send omnichannel campaigns
Coordinate email, SMS and web push messages from one platform to reach customers on their preferred channels and increase engagement.
Recover abandoned carts
Deploy abandoned cart workflows that combine emails and SMS with discounts or product recommendations to recover lost sales.
Drive repeat purchases
Use segmentation, personalized recommendations, and automation splits to re-engage customers and increase lifetime value.
Migrate from other ESPs
Migrate easily from platforms like Klaviyo, Mailchimp or Yotpo to preserve deliverability and maintain email & SMS campaigns.
Integrations
Shopify & Shopify Plus
Deep, direct integration to continuously sync contacts and store data for improved tracking and segmentation.
BigCommerce
Direct integration to import store and customer data for campaigns and automations.
WooCommerce / WordPress
Connect WooCommerce stores to sync contacts, orders and on-site behavior with Omnisend.
Wix, Shoplazza, Ecwid
Platform connectors to centralize ecommerce data and enable marketing workflows.
Google & Facebook audience sync
Sync audiences to advertising platforms for coordinated customer targeting.
App Market (160+ integrations)
Access 160+ pre-built integrations for loyalty, advertising, email capture, subscriptions, and other ecommerce tools.
API / Developer integrations
Open APIs and developer center for building custom integrations and pulling/pushing data programmatically.
Benefits
Limitations
Frequently Asked Questions
How can email marketing automation help my business grow?
How is Omnisend different from other email marketing tools?
How can I use Omnisend to recover abandoned carts and increase sales?
Can Omnisend help me improve email open and click-through rates?
How easy is it to set up automated email campaigns?
Does Omnisend offer SMS marketing along with email marketing?
What types of businesses are best suited for Omnisend’s features?
Getting Started
- 1 Step 1: Start a free account (Start free) or request a demo to see the platform in action.
- 2 Step 2: Connect your ecommerce platform (Shopify, WooCommerce, BigCommerce, Wix, etc.) and import or migrate contacts.
- 3 Step 3: Choose templates, enable pre-built automations (welcome, cart recovery) and start sending campaigns and SMS.
Support
Help center
Comprehensive knowledge base and guides available via the Help center on the Omnisend website.
Email support / 24/7 expert support
Customer support via email with advertised 24/7 expert assistance for customers.
Product updates
Product update announcements and release notes available on the site.
Webinars & Omnisend Academy
Expert-led webinars and educational video/live training to help users make the most of the platform.
Developer center
Developer resources and API docs for building custom integrations.
Agency & partner support
Agency partners, affiliate and technology partner programs, and an agency directory to hire certified partners.
API
API docs and developer center available on Omnisend's website (see Developer center / API docs).
Not available
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