Ibotta
Ibotta is a consumer rewards platform and performance-marketing company that helps users earn cash back on everyday purchases via a free app and powers performance-based advertising and promotions for brands and retailers through its Ibotta Performance Network (IPN).
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Quick Overview
Best for: Deals
What it does
Deals software for decision-makers comparing workflow fit and alternatives.
Best fit
Deals
Pricing snapshot
Free
Next step
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Ibotta is a consumer cash-back app and a performance marketing platform for brands and retailers. For consumers, the Ibotta app lets users earn cash back on groceries, online shopping, and other everyday purchases both in-app and in-store. For brands and publishers, Ibotta provides a digital promotions platform (the Ibotta Performance Network) and services such as performance-based advertising and Rewards as a Service to drive acquisition, repeat purchases, and loyalty.
Ibotta is a cash-back app and performance marketing network that powers targeted, always-on promotions for shoppers and brands. Ibotta is a AI Tool featured on Dang.ai. Learn more about Ibotta's AI tool.
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Claim this listing for $29Key Features
Cash back on purchases
Consumers can earn cash back on groceries, online shopping, and other everyday purchases via the Ibotta app and in-store offers.
Ibotta Performance Network (IPN)
A publisher network that helps brands reach a large consumer audience and deliver promotions through partner publishers.
Performance-based advertising
A platform for brands to run promotions and campaigns focused on measurable performance and campaign efficiency in real time.
Rewards as a Service
A service to help brands maximize customer loyalty, attract new shoppers, and drive repeat purchases through managed rewards programs.
Publisher solutions & integration
Tools and integration options for publishers to monetize audiences by participating in the Ibotta Performance Network.
Pricing
Ibotta offers a free consumer app that enables users to earn cash back on qualifying purchases.
Use Cases
Consumer savings
Shoppers use the free Ibotta app to earn cash back on grocery, online, and in-store purchases.
Brand customer acquisition and growth
Brands run targeted, always-on promotional content and performance-driven campaigns to reach millions of consumers and improve campaign efficiency.
Publisher monetization
Publishers join the Ibotta Performance Network to monetize audience traffic by distributing offers and promotions.
Retail loyalty programs
Retailers and brands use Rewards as a Service to build customer loyalty and encourage repeat purchases.
Integrations
Ibotta Performance Network (IPN)
A publisher network that brands and publishers integrate with to distribute promotions and reach consumers.
Participating retailers
Offers are delivered in partnership with participating retailers for in-store and online redemption.
Benefits
Limitations
Frequently Asked Questions
No verified FAQs are available.
Getting Started
- 1 Download and open the free Ibotta app to browse available cash-back offers.
- 2 Redeem offers in the app or in-store according to the app's instructions to earn cash back.
- 3 Brands and publishers should explore 'Business solutions' or 'Publisher solutions' on the site and contact Ibotta to learn about integrating with the Ibotta Performance Network.
Support
Help center
Access the Ibotta Help center for consumer support and FAQs (linked from the site).
Contact
Contact Ibotta via the site's 'Contact us' links for business or general inquiries.
Resources
Resource hub, blog, and client newsletter for brand and publisher resources and announcements.
API
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