exie
Exie automates Instagram Direct sales replies for e-commerce teams, using business information supplied as text or a spreadsheet. It provides around-the-clock responses in more than 100 languages and supports contact nurturing and lead conversion.
Who it's for
- E-commerce sales teams that handle routine customer inquiries through Instagram Direct.
- Businesses using Instagram Direct to nurture contacts and convert them into leads.
- Teams serving Instagram customers in multiple languages who need automated replies.
Not the right fit if…
- Teams that need a multi-channel messaging platform: Exie is presented as an assistant for Instagram Direct.
How it fits your workflow
Connect an Instagram Business Account, then provide business information as text or connect a spreadsheet. Train and test the assistant in the playground.
Activate the assistant to handle Instagram Direct sales communications, with the page describing around-the-clock replies in more than 100 languages.
Pricing
Free: The $0 Trial plan includes a one-time allowance of 500 assistant messages, collaborative work, a playground, and conversation history.
Trial
$0
- · One-time limit of 500 assistant messages
- · Collaborative work
- · Playground
- · Conversations history
Lite
$20/month
- · 1,000 assistant messages per month
- · Collaborative work
- · Playground
- · Conversations history
Pro
$50/month
- · 4,000 assistant messages per month
- · Collaborative work
- · Playground
- · Conversations history
Prices checked on Oct 28, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- AI replies for Instagram Direct
- Provides immediate, human-like replies to Instagram Direct messages and operates around the clock.
- Support for 100+ languages
- The assistant can respond to customers in more than 100 languages.
- Business information training
- Add text about the business or connect a spreadsheet to train and test the assistant.
- No-code setup
- Set up and activate the assistant without code or bot building.
- Lead nurturing
- Automatically warm contacts and convert them into leads through Instagram communications.
- E-commerce integrations
- The page advertises e-commerce integrations to support sales communications, but does not name specific integration partners.
Works with
- Instagram Business Account
- Spreadsheets
- E-commerce integrations
Limitations to know
- The product is presented as an assistant for Instagram Direct, not as a multi-channel messaging platform.
- The Trial plan has a one-time limit of 500 assistant messages.
- The Lite plan includes 1,000 assistant messages per month, and the Pro plan includes 4,000 per month.
Alternatives to consider
-
Inrō
Choose it if you need Instagram automation for comments, story replies, mentions, or DM campaigns in addition to direct-message automation.
-
Smax AI
Choose it if you need messaging automation across Instagram and channels such as Facebook Messenger, WhatsApp, Line, or web chat.
-
SmartReply AI
Choose it if you need automated replies to Facebook messages and comments as well as Instagram, or want bulk organic DM campaigns.
Getting started
- Sign up for Exie; the page says no credit card is required for the free trial.
- Connect an Instagram Business Account.
- Add text about the business or connect a spreadsheet, then train and test the assistant.
- Activate the assistant.