exie

Exie automates Instagram Direct sales replies for e-commerce teams, using business information supplied as text or a spreadsheet. It provides around-the-clock responses in more than 100 languages and supports contact nurturing and lead conversion.

 exie screenshot

Who it's for

  • E-commerce sales teams that handle routine customer inquiries through Instagram Direct.
  • Businesses using Instagram Direct to nurture contacts and convert them into leads.
  • Teams serving Instagram customers in multiple languages who need automated replies.

Not the right fit if…

  • Teams that need a multi-channel messaging platform: Exie is presented as an assistant for Instagram Direct.

How it fits your workflow

Connect an Instagram Business Account, then provide business information as text or connect a spreadsheet. Train and test the assistant in the playground.

Activate the assistant to handle Instagram Direct sales communications, with the page describing around-the-clock replies in more than 100 languages.

Pricing

Free: The $0 Trial plan includes a one-time allowance of 500 assistant messages, collaborative work, a playground, and conversation history.

Trial

$0

  • · One-time limit of 500 assistant messages
  • · Collaborative work
  • · Playground
  • · Conversations history

Lite

$20/month

  • · 1,000 assistant messages per month
  • · Collaborative work
  • · Playground
  • · Conversations history

Pro

$50/month

  • · 4,000 assistant messages per month
  • · Collaborative work
  • · Playground
  • · Conversations history

Prices checked on Oct 28, 2026 from the vendor's site. They can change; confirm before you buy.

Key features

AI replies for Instagram Direct
Provides immediate, human-like replies to Instagram Direct messages and operates around the clock.
Support for 100+ languages
The assistant can respond to customers in more than 100 languages.
Business information training
Add text about the business or connect a spreadsheet to train and test the assistant.
No-code setup
Set up and activate the assistant without code or bot building.
Lead nurturing
Automatically warm contacts and convert them into leads through Instagram communications.
E-commerce integrations
The page advertises e-commerce integrations to support sales communications, but does not name specific integration partners.

Works with

  • Instagram Business Account
  • Spreadsheets
  • E-commerce integrations

Limitations to know

  • The product is presented as an assistant for Instagram Direct, not as a multi-channel messaging platform.
  • The Trial plan has a one-time limit of 500 assistant messages.
  • The Lite plan includes 1,000 assistant messages per month, and the Pro plan includes 4,000 per month.

Alternatives to consider

  • Inrō

    Choose it if you need Instagram automation for comments, story replies, mentions, or DM campaigns in addition to direct-message automation.

  • Smax AI

    Choose it if you need messaging automation across Instagram and channels such as Facebook Messenger, WhatsApp, Line, or web chat.

  • SmartReply AI

    Choose it if you need automated replies to Facebook messages and comments as well as Instagram, or want bulk organic DM campaigns.

Compare  exie side by side

Getting started

  1. Sign up for Exie; the page says no credit card is required for the free trial.
  2. Connect an Instagram Business Account.
  3. Add text about the business or connect a spreadsheet, then train and test the assistant.
  4. Activate the assistant.