inr
Inrō is an AI-powered Instagram DM automation platform that converts comments, story replies, mentions and DMs into leads and sales using AI agents, DM campaigns, inbox/CRM automation and comment-to-DM flows.
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Quick Overview
Best for: AI Agents
What it does
AI Agents software for decision-makers comparing workflow fit and alternatives.
Best fit
AI Agents
Pricing snapshot
Freemium from Free
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inr
Inrō is an Instagram-focused automation platform that uses AI agents and no-code automation to convert Instagram comments, story replies, mentions and incoming DMs into conversations that drive sales, bookings and leads. It is positioned for creators, brands, agencies, coaches, artists, e-commerce businesses and clinics, and is presented as a Meta-approved vendor with GDPR and EU AI Act compliance. The product combines targeted DM campaigns, comment-to-DM automation, inbox/CRM features and integrations to allow businesses to automate engagement and follow-ups while preserving brand tone and the option for human takeover.
Instagram marketing automation platform for DMs and comments to drive growth and sales.
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Claim this listing for $29Key Features
AI Agent
An AI that answers, qualifies, and follows up in DMs automatically, replies in your tone, understands intent, recommends products/services, and can be trained with FAQs and brand knowledge.
DM Campaigns
Send targeted direct-message campaigns to followers and past buyers to drive sales, with claimed high open, reply and CTR metrics.
Comment-to-DM Automation
Automatically turn Instagram comments into personalized DM conversations (e.g., when a user comments a keyword), delivering links, offers or qualification flows.
Inbox & CRM Automation
Centralized inbox with tagging, segmentation and automated follow-ups to manage leads and convert conversations without manual handling of every message.
Integrations & Webhooks
Connect Instagram to thousands of tools and your own platform via Make and Webhooks for broader workflow integration.
Pricing
Free plan available
Free
Free- Free plan available (site lists a free tier)
Managed Account
Contact sales / Managed plan (no public price listed)- Managed Account plan (mentioned on site)
Use Cases
Drive conversions with DMs
Use DM campaigns and AI-driven replies to move engaged followers to purchase, book appointments, request quotes, or visit specific links.
Turn engagement into sales
Convert comments, story replies and mentions into one-on-one conversations that capture leads and close sales without redirecting users off Instagram.
Nurture and qualify leads
Automate follow-ups and qualification flows in the inbox/CRM to keep leads warm and route opportunities to the right outcome or human operator.
Integrations
Make (formerly Integromat)
Enables connecting Inrō automations to thousands of third-party apps and custom workflows.
Webhooks
Send events to your own platform or external systems via webhooks to integrate Instagram interactions into other workflows.
Instagram (official API)
Built specifically for Instagram and presented as a Meta-approved Tech Provider, integrating with Instagram Business/Creator accounts.
Benefits
Limitations
Frequently Asked Questions
What results do Inrō customers see?
How long does setup take?
What does Inrō do in one sentence?
How does comment-to-DM automation work?
Can I automate Story replies and mentions too?
Do I need to know how to code to set Instagram automation?
Can I automate Instagram DMs without getting banned?
Getting Started
- 1 Step 1: Connect your Instagram Business or Creator account and choose a trigger (comment, story reply, mention or incoming DM).
- 2 Step 2: Create your message or flow using a template or the visual no-code builder (personalized DM, link, offer, or conversation flow).
- 3 Step 3: Activate the automation and let Inrō run the conversations while you monitor and optionally intervene via the inbox/CRM.
Support
Docs
Documentation and product guides are listed under Resources (Docs) on the site.
Knowledge Center / Tutorials
Knowledge Center, templates library and YouTube tutorials available for onboarding and learning common funnels.
Case studies / Blog
Case studies and blog content showcase real business outcomes and templates.
Demo / Sales
Get a demo and "Start for free" options are offered for product evaluation.
API
Documentation and developer integrations referenced under Resources (Docs); integrations via Make and Webhooks are explicitly mentioned.
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