AiMatch

Google Labs

Google Flow helps creative professionals plan projects, generate and edit images and videos, and build custom creative tools with Google's generative models. It brings creation and natural-language refinement into one studio.

One of 197 tools in Video Generation

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Who it's for

  • Filmmakers and video directors developing visual concepts and refining video projects with generative models.
  • Artists, art directors, and creative studios that want to create and edit images and videos using natural-language instructions.
  • Creative teams that need to build, share, or remix tools for workflows such as storyboarding, video effects, and image editing.

Not the right fit if…

  • People under 18: the page identifies Google Flow as an 18+ offering.
  • Teams that require the same feature set across every platform and region: the page says features may vary by subscription tier, platform, and region.

How it fits your workflow

Start with a Google Account, then use Flow to plan and iterate on an idea with its creative agent. Create images or videos with Google's models, using text, image, or video inputs as described on the page.

Refine assets through natural-language edits and professional controls. For workflow-specific tasks, create tools using natural language or explore, share, and remix tools such as the Video Resizer, Image Editor, and Storyboard Studio.

Pricing

Free: Free tier available: includes 50 daily Google Flow credits and limited access to models and Flow tools.

Free

Free of charge

  • · 50 daily Google Flow credits
  • · Access to Gemini Omni Flash, Nano Banana Pro, Veo 3.1 (usage details vary)
  • · Google Flow Tools (Usage only)
  • · Agent (basic access) and 2K image upscaling

Google AI Plus

$4.99/mo*

  • · 200 monthly Google Flow credits
  • · Everything for free users plus Google Flow Tools (Creation)
  • · 1080p video upscaling, video-to-video editing, higher image generation limits, higher access to agent

Google AI Pro

$19.99/mo*

  • · 1,000 monthly Google Flow credits
  • · Everything in Plus plus AI credits (top-ups)
  • · Includes Gemini app with 3.1 Pro, YouTube Premium Lite, Gemini in Gmail, Docs, and more, and 5 TB total storage

Google AI Ultra

$99.99/mo*

  • · 10,000 monthly Google Flow credits
  • · Everything in Pro plus 4K image and video upscaling, highest image generation limits, highest access to agent
  • · Includes Gemini app with 3.1 Pro Deep Think, YouTube Premium, and 20 TB total storage

Google AI Ultra (expanded)

$199.99/mo*

  • · 25,000 monthly Google Flow credits
  • · Everything in Ultra $99.99 plus increased storage and other Ultra-tier benefits (30 TB total storage listed)

Prices checked on Jul 15, 2026 from the vendor's site. They can change; confirm before you buy.

Key features

Generative models (Gemini Omni, Nano Banana, Veo 3.1)
Multimodal models for high-fidelity image and video generation and editing; Gemini Omni enables video creation and conversational editing, Nano Banana focuses on image generation and precise editing, and Veo 3.1 offers expanded creative controls and native audio.
Intelligent agent
An agent built with Gemini that understands project context and helps explore and iterate on ideas, offering conversational assistance throughout creative workflows.
Create, Plan, Refine workflow
A canvas that supports ideation, production, and iterative editing using natural language to perform complex edits and scale changes across assets.
Custom tool builder
Create, share, and remix custom tools (e.g., type overlays, video resizer, image editor, storyboard studio, shader effects) directly within Google Flow to suit specific creative tasks.
Google Flow Tools library
Prebuilt and community-created tools such as Image Editor, Video Resizer, Storyboard Studio, Ribbit (live performance), Scout360 (360 environment capture), and more.
Subscription-based credits & upscaling
Credit-based usage with tiers that add monthly Google Flow credits, higher image/video generation limits, and features like 1080p/4K upscaling and video-to-video editing.

Works with

  • Gemini apps and Google Workspace
  • YouTube Premium
  • Google storage services (Photos, Drive, Gmail)

Limitations to know

  • Features may vary by Google AI subscription tier, platform (web versus mobile), and region.
  • Google Flow is marked for users aged 18 and older.
  • The page warns that AI outputs may be offensive or inaccurate.

Alternatives to consider

  • Flowvideo

    Choose it if you want a video-focused platform that describes multi-model orchestration and video generation up to 8K.

  • LumeFlow AI

    Choose it if you want an all-in-one platform explicitly described as generating and transforming images and videos from text, images, or existing video clips.

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Getting started

A Google Account is stated as the way to try Google Flow without a Google AI subscription. The page also states that Flow is for users aged 18 and older.

  1. Open Google Flow and choose the option to try it with a Google Account.
  2. Select a project task: plan, create, or refine.
  3. Create images or videos with the available Google models and inputs.
  4. Edit the results with natural language or explore the available creative tools.

Frequently asked questions

Who is Google Flow for?

Google Flow is for anyone looking to explore visual ideas and turn those ideas into reality. From films, to music videos, to concepting new forms of art, a wide range of creators and artists use Flow for creative work.

How much does it cost to generate images and videos?

Costs vary across image, video and model selection. The page refers users to a breakdown of costs per generation by model (see on-site pricing details).

Where is Google Flow available?

Availability varies by country; the page directs users to a full list of country availability.