Google Labs

Google Labs

Google Flow is an AI creative studio by Google Labs for generating and editing high-fidelity images and videos, building custom creative tools, and collaborating with an intelligent agent—powered by Google’s generative models like Gemini Omni, Nano Banana, and Veo 3.1.

Google Labs is ai generative art software teams evaluate for creative & design. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium Enterprise 70/100
#185 in Video Generation (185 tools)
Added 1 year ago
170 profile views · 4 vendor visits in 30 days

Profile facts come from the vendor source. AiMatch labels unknown pricing or API details instead of estimating them.

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Quick Overview

Best for: Creative & Design

What it does

AI Generative Art software for decision-makers comparing workflow fit and alternatives.

Best fit

Creative & Design

Pricing snapshot

Freemium from Free of charge

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Google Labs

Google Flow is an AI creative studio from Google Labs that helps creators generate and edit images and videos using Google's advanced generative models (Gemini Omni, Nano Banana, Veo 3.1). It provides an adaptable canvas for blending text, image, and video inputs, conversational editing with an intelligent agent, and the ability to build and share custom tools for creative workflows. The product targets a broad set of creators — from filmmakers and visual artists to studios — and includes both free access and paid subscription tiers with increased credits, upscaling, and higher access to the agent.

Google Labs' AI tool, Whisk, generates images by using other images as prompts, allowing users to remix subjects, scenes, and styles without needing text prompts.

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Key Features

Generative models (Gemini Omni, Nano Banana, Veo 3.1)

Multimodal models for high-fidelity image and video generation and editing; Gemini Omni enables video creation and conversational editing, Nano Banana focuses on image generation and precise editing, and Veo 3.1 offers expanded creative controls and native audio.

Intelligent agent

An agent built with Gemini that understands project context and helps explore and iterate on ideas, offering conversational assistance throughout creative workflows.

Create, Plan, Refine workflow

A canvas that supports ideation, production, and iterative editing using natural language to perform complex edits and scale changes across assets.

Custom tool builder

Create, share, and remix custom tools (e.g., type overlays, video resizer, image editor, storyboard studio, shader effects) directly within Google Flow to suit specific creative tasks.

Google Flow Tools library

Prebuilt and community-created tools such as Image Editor, Video Resizer, Storyboard Studio, Ribbit (live performance), Scout360 (360 environment capture), and more.

Subscription-based credits & upscaling

Credit-based usage with tiers that add monthly Google Flow credits, higher image/video generation limits, and features like 1080p/4K upscaling and video-to-video editing.

Flow Sessions artist program

An invited artist program for creatives to experiment with Google Flow, collaborate with Google, and develop passion projects.

Pricing

Free Tier Available

Free tier available: includes 50 daily Google Flow credits and limited access to models and Flow tools.

Free

Free of charge
  • 50 daily Google Flow credits
  • Access to Gemini Omni Flash, Nano Banana Pro, Veo 3.1 (usage details vary)
  • Google Flow Tools (Usage only)
  • Agent (basic access) and 2K image upscaling

Google AI Plus

$4.99/mo*
  • 200 monthly Google Flow credits
  • Everything for free users plus Google Flow Tools (Creation)
  • 1080p video upscaling, video-to-video editing, higher image generation limits, higher access to agent

Google AI Pro

$19.99/mo*
  • 1,000 monthly Google Flow credits
  • Everything in Plus plus AI credits (top-ups)
  • Includes Gemini app with 3.1 Pro, YouTube Premium Lite, Gemini in Gmail, Docs, and more, and 5 TB total storage

Google AI Ultra

$99.99/mo*
  • 10,000 monthly Google Flow credits
  • Everything in Pro plus 4K image and video upscaling, highest image generation limits, highest access to agent
  • Includes Gemini app with 3.1 Pro Deep Think, YouTube Premium, and 20 TB total storage

Google AI Ultra (expanded)

$199.99/mo*
  • 25,000 monthly Google Flow credits
  • Everything in Ultra $99.99 plus increased storage and other Ultra-tier benefits (30 TB total storage listed)

Use Cases

Filmmaking and music videos

Create concept visuals, edit footage, add animated overlays, upscale video resolution, and use agents to iterate on creative direction for film and music video projects.

Concept art and storyboarding

Write scripts and visualize storyboards via Storyboard Studio, generate character concepts, and refine assets using iterative natural language edits.

Image and video post-production

Perform layer-based image editing, scene composition, shader/post-processing effects, and video-to-video editing and upscaling for final production assets.

Interactive and live performance visuals

Use tools like Ribbit to perform videos live and apply beat-driven playback or create live visuals and experimental filters for performances.

Environment capture and mockups

Capture 360-degree environments from images (Scout360) and comp images into different environments (Mockup) for immersive content creation.

Integrations

Gemini apps and Google Workspace

Gemini app integrations mentioned for Gmail and Docs; Gemini capabilities are integrated into the Flow experience and subscription bundles.

YouTube Premium

Included with some subscription tiers as a bundled benefit.

Google storage services (Photos, Drive, Gmail)

Subscription tiers include bundled storage allocations across Photos, Drive, and Gmail.

Benefits

Access to advanced multimodal generative models designed for realistic and controllable image and video creation
Conversational, agent-driven workflow for ideation and iterative editing with natural language
Tool-building and sharing to customize workflows and scale creative tasks
Flexible credit-based pricing with free access and paid tiers that increase limits, upscaling, and agent access
Prebuilt tools and community-created tools to accelerate common creative tasks

Limitations

Features and access may vary by Google AI subscription tier, platform (web vs. mobile), and region.
AI outputs may be offensive or inaccurate; disclaimer is shown on the site.

Frequently Asked Questions

Who is Google Flow for?
Google Flow is for anyone looking to explore visual ideas and turn those ideas into reality. From films, to music videos, to concepting new forms of art, a wide range of creators and artists use Flow for creative work.
How much does it cost to generate images and videos?
Costs vary across image, video and model selection. The page refers users to a breakdown of costs per generation by model (see on-site pricing details).
Where is Google Flow available?
Availability varies by country; the page directs users to a full list of country availability.

Getting Started

  1. 1 Sign in with a Google Account and visit Google Flow
  2. 2 Try Google Flow free of charge (free tier provides daily credits) to explore models and tools
  3. 3 If needed, upgrade to a Google AI subscription (Plus, Pro, or Ultra) to get more monthly Flow credits, higher limits, and upscaling features

Support

docs/FAQ

On-page FAQ and linked help resources (See FAQ link on the Flow page).

artist program application

Flow Sessions has an application link for invited artists to experiment and collaborate.

API

Available: No

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