Google Labs
Google Flow is an AI creative studio by Google Labs for generating and editing high-fidelity images and videos, building custom creative tools, and collaborating with an intelligent agent—powered by Google’s generative models like Gemini Omni, Nano Banana, and Veo 3.1.
Google Labs is ai generative art software teams evaluate for creative & design. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Creative & Design
What it does
AI Generative Art software for decision-makers comparing workflow fit and alternatives.
Best fit
Creative & Design
Pricing snapshot
Freemium from Free of charge
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Google Labs
Google Flow is an AI creative studio from Google Labs that helps creators generate and edit images and videos using Google's advanced generative models (Gemini Omni, Nano Banana, Veo 3.1). It provides an adaptable canvas for blending text, image, and video inputs, conversational editing with an intelligent agent, and the ability to build and share custom tools for creative workflows. The product targets a broad set of creators — from filmmakers and visual artists to studios — and includes both free access and paid subscription tiers with increased credits, upscaling, and higher access to the agent.
Google Labs' AI tool, Whisk, generates images by using other images as prompts, allowing users to remix subjects, scenes, and styles without needing text prompts.
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Generative models (Gemini Omni, Nano Banana, Veo 3.1)
Multimodal models for high-fidelity image and video generation and editing; Gemini Omni enables video creation and conversational editing, Nano Banana focuses on image generation and precise editing, and Veo 3.1 offers expanded creative controls and native audio.
Intelligent agent
An agent built with Gemini that understands project context and helps explore and iterate on ideas, offering conversational assistance throughout creative workflows.
Create, Plan, Refine workflow
A canvas that supports ideation, production, and iterative editing using natural language to perform complex edits and scale changes across assets.
Custom tool builder
Create, share, and remix custom tools (e.g., type overlays, video resizer, image editor, storyboard studio, shader effects) directly within Google Flow to suit specific creative tasks.
Google Flow Tools library
Prebuilt and community-created tools such as Image Editor, Video Resizer, Storyboard Studio, Ribbit (live performance), Scout360 (360 environment capture), and more.
Subscription-based credits & upscaling
Credit-based usage with tiers that add monthly Google Flow credits, higher image/video generation limits, and features like 1080p/4K upscaling and video-to-video editing.
Flow Sessions artist program
An invited artist program for creatives to experiment with Google Flow, collaborate with Google, and develop passion projects.
Pricing
Free tier available: includes 50 daily Google Flow credits and limited access to models and Flow tools.
Free
Free of charge- 50 daily Google Flow credits
- Access to Gemini Omni Flash, Nano Banana Pro, Veo 3.1 (usage details vary)
- Google Flow Tools (Usage only)
- Agent (basic access) and 2K image upscaling
Google AI Plus
$4.99/mo*- 200 monthly Google Flow credits
- Everything for free users plus Google Flow Tools (Creation)
- 1080p video upscaling, video-to-video editing, higher image generation limits, higher access to agent
Google AI Pro
$19.99/mo*- 1,000 monthly Google Flow credits
- Everything in Plus plus AI credits (top-ups)
- Includes Gemini app with 3.1 Pro, YouTube Premium Lite, Gemini in Gmail, Docs, and more, and 5 TB total storage
Google AI Ultra
$99.99/mo*- 10,000 monthly Google Flow credits
- Everything in Pro plus 4K image and video upscaling, highest image generation limits, highest access to agent
- Includes Gemini app with 3.1 Pro Deep Think, YouTube Premium, and 20 TB total storage
Google AI Ultra (expanded)
$199.99/mo*- 25,000 monthly Google Flow credits
- Everything in Ultra $99.99 plus increased storage and other Ultra-tier benefits (30 TB total storage listed)
Use Cases
Filmmaking and music videos
Create concept visuals, edit footage, add animated overlays, upscale video resolution, and use agents to iterate on creative direction for film and music video projects.
Concept art and storyboarding
Write scripts and visualize storyboards via Storyboard Studio, generate character concepts, and refine assets using iterative natural language edits.
Image and video post-production
Perform layer-based image editing, scene composition, shader/post-processing effects, and video-to-video editing and upscaling for final production assets.
Interactive and live performance visuals
Use tools like Ribbit to perform videos live and apply beat-driven playback or create live visuals and experimental filters for performances.
Environment capture and mockups
Capture 360-degree environments from images (Scout360) and comp images into different environments (Mockup) for immersive content creation.
Integrations
Gemini apps and Google Workspace
Gemini app integrations mentioned for Gmail and Docs; Gemini capabilities are integrated into the Flow experience and subscription bundles.
YouTube Premium
Included with some subscription tiers as a bundled benefit.
Google storage services (Photos, Drive, Gmail)
Subscription tiers include bundled storage allocations across Photos, Drive, and Gmail.
Benefits
Limitations
Frequently Asked Questions
Who is Google Flow for?
How much does it cost to generate images and videos?
Where is Google Flow available?
Getting Started
- 1 Sign in with a Google Account and visit Google Flow
- 2 Try Google Flow free of charge (free tier provides daily credits) to explore models and tools
- 3 If needed, upgrade to a Google AI subscription (Plus, Pro, or Ultra) to get more monthly Flow credits, higher limits, and upscaling features
Support
docs/FAQ
On-page FAQ and linked help resources (See FAQ link on the Flow page).
artist program application
Flow Sessions has an application link for invited artists to experiment and collaborate.
API
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