influee
Influee is a user-generated content (UGC) platform that connects brands with a vetted network of 130,000+ creators to produce on-demand UGC videos and photos, plus AI-powered post-production tools and rights/payment management for e-commerce and agencies.
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Quick Overview
Best for: Video
What it does
Video software for decision-makers comparing workflow fit and alternatives.
Best fit
Video
Pricing snapshot
Paid from From $79 per video
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influee
Influee is a platform that helps brands and agencies source, manage, and scale user-generated content (UGC) by connecting them with a vetted network of over 130,000 creators across 24 countries. The platform supports end-to-end UGC workflows: launching campaigns, receiving creator applications, shipping products, and receiving final content with unlimited revisions and included usage rights.
Influee also provides AI-powered tools (AI writer for scripts, an AI UGC Video Editor that adds subtitles and brand styling, and a recently introduced Agent to assist with creator tasks). The company handles contracts, creator payments, and rights management so brands can use UGC across marketing channels, with advertised turnaround times of 7–10 days and UGC pricing starting from $79 per video.
UGC platform connecting brands with creators for ad content.
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Claim this listingKey Features
Large Vetted Creator Network
Access to 130,000+ UGC creators across 24 countries with a selection process that highlights the top 3% of applicants.
On-Demand UGC Creation
Create campaigns with product info and 20 video-type filters; creators apply and deliver UGC content such as unboxings, testimonials, b-roll, talking head, and more.
AI UGC Video Editor
AI-driven post-production that analyzes top-performing ads to add subtitles, apply brand colors, resize formats, and auto-edit; includes auto-generated subtitles in 65 languages.
Agent to Manage Creator Tasks
New Agent feature to help answer creator questions, personalize briefs, compile shipping tables, and review deliveries.
Partnership & Spark Ads Support
Features to collaborate with creators on Instagram and TikTok and improve ad performance with Partnership and Spark Ads workflows.
Rights & Payment Handling
Platform handles contracts, creator payments, and usage rights to allow broad reuse of delivered UGC without hidden restrictions.
Unlimited Revisions & Turnaround
Unlimited revisions on delivered content and typical delivery times of 7–10 days after product shipment.
Branded Templates & Format Conversion
50+ branded design templates (hooks, split screens, CTAs) and one-click format changes for placements like Reels, TikTok, FB Feed, and square.
Pricing
On-Demand UGC
From $79 per video- Access to vetted creators
- Unlimited revisions
- Usage rights and payments handled
Use Cases
E-commerce Ad Creative
Generate conversion-focused UGC video ads for product pages, social ads, and retargeting to improve CPA and ad performance.
Market Expansion & Localization
Source native creators in multiple countries to support new market launches and local ad creative across 24 supported countries.
Agency Campaigns
Agencies can scale content production and manage creator collaborations across markets using Influee’s creator network and campaign tools.
Platformed Spark & Partnership Ads
Collaborate with creators to run Spark Ads and Partnership Ads on TikTok and Instagram using creator-sourced UGC.
Post-Production Automation
Use the AI video editor to automate subtitles, branding, and format changes to speed up ad production and reduce agency/post-production costs.
Integrations
TikTok Spark Ads
Support for using creator content in TikTok Spark Ads and workflows to collaborate with creators.
Instagram Partnership Ads
Work with creators to produce content and run Partnership Ads on Instagram.
Benefits
Limitations
Frequently Asked Questions
What is a UGC platform?
What are the best UGC platforms for brands?
What does UGC mean?
Is TikTok a UGC platform?
Is UGC legal?
Is UGC actually worth it?
What are the risks of UGC?
Is Instagram a UGC platform?
Getting Started
- 1 Step 1: Launch your first campaign by adding product information, selecting up to 20 video-type filters, and setting campaign parameters (use the AI writer, collaborate with your team, or let creators write scripts).
- 2 Step 2: Receive creator applications—browse 130,000+ creator profiles and select creators (creators typically apply within 24 hours).
- 3 Step 3: Ship products to creators, receive UGC in ~7 days, request unlimited revisions, and obtain usage rights handled by Influee.
Support
Contact support and sales at [email protected]
docs
Resources available via Content Hub, Blog, and Customer Stories on the website.
demo
Watch demo videos and product walkthroughs linked from the site ('Watch demo').
API
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