Mailchimp

Mailchimp

Mailchimp is an all-in-one email and SMS marketing platform with marketing automation, AI-powered content tools, templates, analytics and over 300 integrations, designed for businesses of all sizes from small shops to enterprises.

Mailchimp is marketing software teams evaluate for marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium API Enterprise 80/100
#324 in Marketing (324 tools)
Just launched
22115 directory views this week

Quick Overview

Best for: Marketing

What it does

Marketing software for decision-makers comparing workflow fit and alternatives.

Best fit

Marketing

Pricing snapshot

Freemium from 14-day free trial available; free tier options referenced (limits vary by contact count and features).

Next step

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Mailchimp

Mailchimp is an email- and SMS-marketing platform that combines marketing automation, analytics and AI-powered creative tools to help businesses acquire and retain customers. It offers drag-and-drop email builders, prebuilt templates, audience segmentation, behavioral data-driven workflows and tools to collect contacts (pop-ups and embedded forms). The product is positioned for ecommerce merchants, small businesses, nonprofits, professional services and content creators and supports personalized onboarding and migration assistance for paid plans.

Mailchimp is an all-in-one email and SMS marketing platform with marketing automation, AI-powered content tools, templates, analytics and over 300 integrations, designed for businesses of all sizes from small shops to enterprises.

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Key Features

Email & SMS Marketing

Create and send email and SMS campaigns, combine channels to increase engagement; SMS availability and credits vary by country and plan.

Marketing Automations

Always-on automation workflows for customer journeys and conversions, with advanced automations available on higher-tier plans.

AI Marketing Tools

Generative AI features to help create content, provide insights and optimize campaigns (features and availability vary by plan).

Drag-and-Drop Content Builder & Templates

Visual email builder with over 300 templates and AI-assisted content creation to simplify campaign design.

Analytics & Reporting

Built-in reporting and analytics to measure opens, clicks, revenue impact and conversion funnels.

Audience Management & Segmentation

Tools for audience segmentation, pop-up and embedded forms to collect contacts, and data-driven targeting.

Integrations

More than 300 integrations with ecommerce, CMS, payment and productivity platforms to connect your tech stack.

Developer Tools & APIs

APIs, webhooks and developer documentation for Marketing and Transactional email integration and automation.

Onboarding & Migration

Personalized onboarding specialists and migration tools available for new users and paid plans (Standard & Premium include onboarding services).

Pricing

Free Tier Available

Mailchimp offers a 14-day free trial (no credit card required for certain trials) and references a free marketing tariff/Free plan with limited features; exact free-tier limits depend on contact count and feature availability.

Free / Free Trial

14-day free trial available; free tier options referenced (limits vary by contact count and features).
  • Access to basic email features and templates (limits apply)
  • Free trial without credit card for certain paid plan trials (up to stated send limits)

Essentials

Varies by contact count (pricing shown on site by contact tier); details available on Mailchimp pricing page.
  • Core email marketing features
  • Basic support and templates

Standard

Example shown on site: €17.71/month for 12 months (price varies by contact tier and currency).
  • Advanced automations and AI tools (availability depends on plan)
  • Personalized onboarding included for new Standard accounts
  • Increased sending limits vs free/Essentials plans

Premium

Example shown on site: €309.84/month for 12 months (price varies by contact tier and currency).
  • Priority phone and priority support
  • Advanced testing (multivariate, A/B), predictive segmentation
  • Personalized onboarding and strategic support

Use Cases

E-commerce

Connect your online store, automate abandoned cart and product follow-up emails, and measure ROI from campaigns.

Small Businesses

Use ready-made templates, automations and audience tools to attract and retain local customers with minimal setup.

Nonprofit & Community Organizations

Simplify outreach with AI-assisted email creation and automated communications to engage supporters and volunteers.

Professional Services

Send targeted campaigns and follow-ups to nurture leads and increase client retention with automated workflows.

Content Creators

Leverage behavioral data and email/SMS to drive repeat engagement and monetize audiences.

Integrations

Shopify

Sync ecommerce store data for targeted campaigns and revenue tracking.

WooCommerce

Connect WordPress shops to automate cart and product emails and track conversions.

Canva

Design assets and templates that integrate into email creation workflows.

Zapier

Automate workflows between Mailchimp and thousands of other apps.

Square

Sync customer and transaction data for marketing and receipts.

Wix / Squarespace / WordPress

Integrate with website builders to capture leads via forms and embed sign-up options.

Stripe

Integrate payments data to segment customers and attribute revenue to campaigns.

Salesforce

CRM integration for syncing contacts and marketing data.

LinkedIn / Facebook

Connect social platforms for ads and audience expansion.

Benefits

Improved engagement by combining email and SMS (site cites up to 97% higher click rates when both channels used)
High deliverability and transactional email reliability (site cites ~99.99% deliverability for transactional emails)
Time savings through automations and AI-assisted content generation
Wide ecosystem: 300+ integrations to connect ecommerce, CMS and analytics tools
Onboarding and migration support for paid plans to simplify switching from other platforms

Limitations

Availability of specific features (AI tools, pop-up forms, Intuit Assist beta) varies by plan and country and may be restricted or beta-limited.
SMS/MMS support is limited to selected countries and requires purchase/approval of credits; messaging rules and availability vary by region.
Some advanced features and onboarding services are only included with Standard or Premium plans.
Pricing and feature availability can change without notice; overage fees may apply if send/contact limits are exceeded.

Frequently Asked Questions

Is there a free trial and do I need a credit card?
Yes — Mailchimp offers a 14-day free trial for certain paid plans without requiring a credit card. Adding a card during the trial can unlock higher sending limits based on your contact tier.
Is SMS marketing available everywhere?
SMS is available as an add-on in selected countries and requires approval; SMS credits are purchased and allocated per account and may expire. MMS availability and rules vary (MMS noted for US and Canada on certain plans).
What onboarding support is offered?
Personalized onboarding specialists and migration support are included for new users on Standard and Premium plans (availability varies by language and region).
Does Mailchimp support developers?
Yes — Mailchimp provides developer tools, API documentation, and webhooks for Marketing and Transactional email integrations.
Is Mailchimp GDPR-compliant?
The site states Mailchimp is GDPR-compliant and provides features to help meet data security and privacy requirements.

Getting Started

  1. 1 Sign up for a free trial (14-day free trial available without a credit card for eligible plans).
  2. 2 Answer onboarding questions to personalize your experience and take the guided product tour.
  3. 3 Import or transfer your contact list using migration tools, connect your ecommerce store or integrations, and choose a template.
  4. 4 Set up automations and segmentation, configure emails/SMS, and enable analytics to monitor performance.

Support

Phone (Sales)

Sales contacts listed on site: +1 (800) 315-5939 and +1 (800) 330-4838 for larger accounts/individual pricing inquiries.

Live chat & Email (paid plans)

Paid Mailchimp plans include 24/7 live-chat and email support; exact support level depends on plan.

Onboarding specialists

Personalized onboarding and migration assistance for Standard and Premium plans during initial account period.

Docs & Help Center

Extensive Help Center, developer guides, API documentation, and resources available on Mailchimp's website.

API

Available: Yes
Documentation:

API documentation and developer guides are available on Mailchimp's developer resources (Marketing API, Transactional API, webhooks and version notes referenced on site).

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