Mailchimp
Mailchimp is an all-in-one email and SMS marketing platform with marketing automation, AI-powered content tools, templates, analytics and over 300 integrations, designed for businesses of all sizes from small shops to enterprises.
Mailchimp is marketing software teams evaluate for marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
Used in These Packs
Quick Overview
Best for: Marketing
What it does
Marketing software for decision-makers comparing workflow fit and alternatives.
Best fit
Marketing
Pricing snapshot
Freemium from 14-day free trial available; free tier options referenced (limits vary by contact count and features).
Next step
Compare Mailchimp with similar tools before you shortlist it.
Compare this tool before you shortlist it
Review alternatives, pricing posture, and workflow fit side by side.
Mailchimp
Mailchimp is an email- and SMS-marketing platform that combines marketing automation, analytics and AI-powered creative tools to help businesses acquire and retain customers. It offers drag-and-drop email builders, prebuilt templates, audience segmentation, behavioral data-driven workflows and tools to collect contacts (pop-ups and embedded forms). The product is positioned for ecommerce merchants, small businesses, nonprofits, professional services and content creators and supports personalized onboarding and migration assistance for paid plans.
Mailchimp is an all-in-one email and SMS marketing platform with marketing automation, AI-powered content tools, templates, analytics and over 300 integrations, designed for businesses of all sizes from small shops to enterprises.
Own this listing?
Claim this page to add pricing, features, screenshots, and verified owner details.
Claim this listingKey Features
Email & SMS Marketing
Create and send email and SMS campaigns, combine channels to increase engagement; SMS availability and credits vary by country and plan.
Marketing Automations
Always-on automation workflows for customer journeys and conversions, with advanced automations available on higher-tier plans.
AI Marketing Tools
Generative AI features to help create content, provide insights and optimize campaigns (features and availability vary by plan).
Drag-and-Drop Content Builder & Templates
Visual email builder with over 300 templates and AI-assisted content creation to simplify campaign design.
Analytics & Reporting
Built-in reporting and analytics to measure opens, clicks, revenue impact and conversion funnels.
Audience Management & Segmentation
Tools for audience segmentation, pop-up and embedded forms to collect contacts, and data-driven targeting.
Integrations
More than 300 integrations with ecommerce, CMS, payment and productivity platforms to connect your tech stack.
Developer Tools & APIs
APIs, webhooks and developer documentation for Marketing and Transactional email integration and automation.
Onboarding & Migration
Personalized onboarding specialists and migration tools available for new users and paid plans (Standard & Premium include onboarding services).
Pricing
Mailchimp offers a 14-day free trial (no credit card required for certain trials) and references a free marketing tariff/Free plan with limited features; exact free-tier limits depend on contact count and feature availability.
Free / Free Trial
14-day free trial available; free tier options referenced (limits vary by contact count and features).- Access to basic email features and templates (limits apply)
- Free trial without credit card for certain paid plan trials (up to stated send limits)
Essentials
Varies by contact count (pricing shown on site by contact tier); details available on Mailchimp pricing page.- Core email marketing features
- Basic support and templates
Standard
Example shown on site: €17.71/month for 12 months (price varies by contact tier and currency).- Advanced automations and AI tools (availability depends on plan)
- Personalized onboarding included for new Standard accounts
- Increased sending limits vs free/Essentials plans
Premium
Example shown on site: €309.84/month for 12 months (price varies by contact tier and currency).- Priority phone and priority support
- Advanced testing (multivariate, A/B), predictive segmentation
- Personalized onboarding and strategic support
Use Cases
E-commerce
Connect your online store, automate abandoned cart and product follow-up emails, and measure ROI from campaigns.
Small Businesses
Use ready-made templates, automations and audience tools to attract and retain local customers with minimal setup.
Nonprofit & Community Organizations
Simplify outreach with AI-assisted email creation and automated communications to engage supporters and volunteers.
Professional Services
Send targeted campaigns and follow-ups to nurture leads and increase client retention with automated workflows.
Content Creators
Leverage behavioral data and email/SMS to drive repeat engagement and monetize audiences.
Integrations
Shopify
Sync ecommerce store data for targeted campaigns and revenue tracking.
WooCommerce
Connect WordPress shops to automate cart and product emails and track conversions.
Canva
Design assets and templates that integrate into email creation workflows.
Zapier
Automate workflows between Mailchimp and thousands of other apps.
Square
Sync customer and transaction data for marketing and receipts.
Wix / Squarespace / WordPress
Integrate with website builders to capture leads via forms and embed sign-up options.
Stripe
Integrate payments data to segment customers and attribute revenue to campaigns.
Salesforce
CRM integration for syncing contacts and marketing data.
LinkedIn / Facebook
Connect social platforms for ads and audience expansion.
Benefits
Limitations
Frequently Asked Questions
Is there a free trial and do I need a credit card?
Is SMS marketing available everywhere?
What onboarding support is offered?
Does Mailchimp support developers?
Is Mailchimp GDPR-compliant?
Getting Started
- 1 Sign up for a free trial (14-day free trial available without a credit card for eligible plans).
- 2 Answer onboarding questions to personalize your experience and take the guided product tour.
- 3 Import or transfer your contact list using migration tools, connect your ecommerce store or integrations, and choose a template.
- 4 Set up automations and segmentation, configure emails/SMS, and enable analytics to monitor performance.
Support
Phone (Sales)
Sales contacts listed on site: +1 (800) 315-5939 and +1 (800) 330-4838 for larger accounts/individual pricing inquiries.
Live chat & Email (paid plans)
Paid Mailchimp plans include 24/7 live-chat and email support; exact support level depends on plan.
Onboarding specialists
Personalized onboarding and migration assistance for Standard and Premium plans during initial account period.
Docs & Help Center
Extensive Help Center, developer guides, API documentation, and resources available on Mailchimp's website.
API
API documentation and developer guides are available on Mailchimp's developer resources (Marketing API, Transactional API, webhooks and version notes referenced on site).
Compare Mailchimp with similar tools
See how it stacks up against alternatives
Related Tools
View all 324 →
Stormy AI
Stormy AI is an AI-powered influencer outreach tool designed to discover and manage collaborations with YouTube and TikTok creators. It automates influencer search, outreach, relationship management, and campaign execution using advanced AI and real-time data.
SellerPic
SellerPic is an AI-powered platform that transforms ordinary product photos into stunning, high-converting visuals and videos, boosting e-commerce sales by up to 20%. It offers tools for creating model-on-image shots, multi-angle views, and promotional content without traditional photoshoots.
Persuva
Persuva is an AI-driven platform built for dropshippers to quickly generate high-converting Shopify product pages, landing pages, advertorials, ad copy, and audience analyses—paired with a purpose-built conversion-focused Shopify theme to speed testing, scaling, and brand-building.
biglypages
Bigly Page is an AI-powered landing page and website builder designed to create websites in seconds with over 100+ pre-built designs, instant visitor identification, and seamless integration with marketing platforms.
competitors-app
Competitors App is an AI-powered marketing intelligence tool that monitors competitors' marketing strategies across multiple channels, providing timely updates and insights to help businesses stay competitive with minimal time investment.
Premium Alternatives
Seeyourbaby
SeeYourBaby is an AI-powered baby generator that predicts a future child's likely appearance from photos of two parents, delivering multiple high-resolution boy and girl images via email with a one-time payment.
Sora2 – Create AI videos with sound
Sora2 is an AI-powered video generator that creates professional-quality videos with perfectly synced audio, including sound effects, dialogue, and ambient noise. It supports text-to-video and image-to-video generation with HD output and fine-grained creative control.
Documentpro
DocumentPro is an AI-powered document processing and workflow automation platform that extracts structured data from any document format and exports it to downstream systems, delivered via API or a web app for rapid embed and deployment.
Deep-nudes
Deep Nude AI Generator is a web-based adult-oriented suite of AI tools for creating explicit deepfake content: one-click 'undress' image generation, face swap and deep fake videos, interactive NSFW games, and paid voice/sex-call experiences via Telegram.
Snapfusion
SnapFusion.AI is a subscription-based service that provides access to AI-generated art, marketed as an easy way to experience the creative power of AI.