relay-app

relay-app

Relay.app is an AI-first workflow automation platform that builds automations from natural language prompts, connects to 200+ apps and top AI models, and provides no-code/low-code building blocks for predictable, human-in-the-loop workflows used by teams and businesses.

relay-app is automation software teams evaluate for automation. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium API Enterprise 75/100
#107 in Automation (107 tools)
Added 0 year ago
Data reviewed Jul 15, 2026

Profile facts come from the vendor source. AiMatch labels unknown pricing or API details instead of estimating them.

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Quick Overview

Best for: Automation

What it does

Automation software for decision-makers comparing workflow fit and alternatives.

Best fit

Automation

Pricing snapshot

Freemium from Start for free; includes free AI credits

Next step

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relay-app

Relay.app is an AI automation platform that builds predictable, repeatable workflows from natural-language prompts and visual/no-code building blocks. It is designed for teams and businesses to automate operations — from lead qualification and deal reporting to employee onboarding and invoicing — by connecting hundreds of third-party apps and top AI models. Relay emphasizes reliable, defined processes with human-in-the-loop checkpoints, reusable sequences, tables for structured data, and the ability to expose custom tools via MCP servers.

Platform to create AI agents for workflow automation across 100+ apps.

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Key Features

Prompt-to-automation (chat-first building)

Describe what you want to automate and Relay.app will build the workflow; edits and optimizations can be made via chat or manual editing.

Built-in AI steps & templates

Drop AI extraction, classification, and writing templates into workflows; customize prompts and output schemas; includes AI credits or bring-your-own API key.

Deep integrations (200+ apps)

Automate work across many popular apps with app-based triggers and steps (examples listed include Gmail, HubSpot, Stripe).

Triggers & Webhooks

Multiple trigger types: app-based events, schedules, manual buttons, forms, webhooks, mailhooks, RSS, table updates, and batch triggers.

Human-in-the-loop & approval steps

Add approval checkpoints, require human review for AI outputs, collect data via forms, and pause runs until action is taken.

Visual editor & building primitives

No-code drag-and-drop interface with conditional paths, loops, filters, merging branches, dynamic waiting, and portable rich text outputs.

MCP servers & custom tools

Expose custom tools to other apps (e.g., ChatGPT, Claude, ElevenLabs) by building MCP servers and reusable tool connections.

Web scraping & live content ingestion

Built-in scraping tools to extract content from URLs, capture screenshots, crawl links, discover URLs, and ingest RSS feeds for enrichment.

Utilities & custom code

Transform data with a powerful builder, run custom JavaScript in a secure sandbox, convert files, manage PDFs, and use parsers/generators for CSV/JSON.

Pricing

Free Tier Available

Start for free — the site advertises a free option and that every plan comes with free AI credits.

Free / Starter

Start for free; includes free AI credits
  • Included AI credits
  • Access to prompt-to-build and visual editor

Enterprise

Custom / enterprise pricing (not specified on page)
  • Run on private models via Bedrock, Vertex, or Azure
  • Advanced controls and likely higher usage limits

Use Cases

Lead qualification

Automate intake, enrichment, scoring, and routing of leads using app triggers, AI extraction, and sequences.

Deal pipeline reporting

Generate structured summaries and reports from CRM events and scheduled workflows to keep stakeholders informed.

Employee onboarding

Create repeatable onboarding workflows that provision accounts, send communications, collect approvals, and update tables.

Invoicing and payments

Trigger workflows from payment events, update records, send invoices, and require approvals for irreversible actions.

Integrations

200+ popular apps

Relay.app automates work in 200+ popular apps and supports app-based triggers and actions.

AI provider integrations

Supports top providers like Anthropic, OpenAI, and Gemini; Enterprise can use Bedrock, Vertex, or Azure private models.

Specific app examples

Examples mentioned include Gmail, HubSpot, and Stripe as event sources for triggers and workflow steps.

MCP & third-party tools

Expose custom MCP servers to integrate with tools like ChatGPT, Claude, and ElevenLabs.

Benefits

Reduces busywork and automates repetitive operational processes across teams.
Combines AI automation with human-in-the-loop controls for predictable, auditable workflows.
Deep app integrations and reusable building blocks let teams scale automation without custom engineering.

Limitations

AI cannot handle every decision autonomously — the product emphasizes adding human-in-the-loop checkpoints and approvals where needed.
Private model execution (Bedrock/Vertex/Azure) is described as an Enterprise capability, implying advanced features may be limited to higher tiers.

Frequently Asked Questions

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Getting Started

  1. 1 Step 1: Start for free — sign up via the Relay.app site.
  2. 2 Step 2: Describe what you want to automate (prompt) and/or use the visual editor to build a workflow.
  3. 3 Step 3: Connect your apps and data sources, test the workflow with sample inputs, then turn the workflow on.

Support

Documentation

Documentation and product resources are listed under Resources (Documentation, Videos, Changelog, Blog) on the site.

Contact support

Contact support is available from the site footer ('Contact support').

System status

System status is listed in the site navigation/footer for operational updates.

API

Available: Yes

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