Tapline
Tapline gives product brands QR- and NFC-linked pages for packaging, with AI-drafted content, customer actions, and scan analytics. Brand teams use it to provide product information and encourage reorders, reviews, registrations, or email signups.
One of 82 tools in Marketing
Who it's for
- Marketing teams at wine, cosmetics, apparel, or spirits brands that want packaging scans to lead to product information or customer actions.
- E-commerce teams that want packaging QR codes to link to their own shop or Shopify checkout for reorders.
- Brand teams that want to track scans per product code and collect email signups from customers holding the product.
Not the right fit if…
- Brands that require Shopify and Klaviyo audience syncing today: Tapline lists that sync as coming soon.
- Brands that need more than one live product page on a free plan: Free is limited to one product page.
How it fits your workflow
A brand signs up, adds a product and a few facts, then reviews and approves Tapline's AI-drafted page. The brand downloads a QR code to print or orders NFC tags on a paid plan.
A shopper scans the QR code with a phone camera or taps an NFC tag and lands on the product page without installing an app. The page can provide product information and links for reordering, reviews, registration, or email signup.
The brand views scan counts per code and device and can edit the page without changing the printed QR code. Growth adds repeat-visit analytics; email signups can be exported as CSV on Growth and Scale.
Pricing
Free: Free plan at $0 includes one product page, a QR code to print, and basic scan counts; no card is needed.
Free
$0
- · 1 product page
- · QR code included; print it yourself
- · Basic scan counts
- · No card needed
Growth
$29 / month
- · 10 product pages
- · Full analytics: scan counts per code and repeat visits
- · Reorder button
Scale
$99 / month
- · Unlimited pages
- · Authenticity pages with first-scan check
- · Multiple languages per page
Prices checked on Oct 19, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- AI-drafted product pages
- Tapline drafts product details, usage information, and the brand story for a page. The brand reviews and approves the draft before it goes live.
- QR codes and NFC tags
- Brands can download QR codes to print on packaging. Paid plans offer optional pre-programmed NFC tags, which shoppers can tap instead of scanning.
- Reorder links
- A reorder button can open the product in the brand's own shop or Shopify checkout. The page says this feature is included on Growth and Scale.
- Email capture and export
- Brands can invite shoppers to sign up for offers or other content and export collected email signups as CSV on Growth and Scale.
- Scan analytics
- Brands can view scan counts per code over time and by device. Growth adds repeat-visit analytics.
- Editable pages after printing
- The QR code stays the same when a page is edited, so brands can update page content without reprinting labels.
Works with
- Shopify checkout
- Shopify and Klaviyo sync
- CSV export
Limitations to know
- The Free plan is limited to one product page and basic scan counts.
- The reorder button and email capture export are listed as Growth and Scale features.
- Shopify and Klaviyo syncing is listed as coming soon, not currently live.
- NFC tags are optional, cost from $0.20 per tag, and are available on paid plans.
Getting started
No hardware is needed; the free plan requires no card. NFC tags are optional and available on paid plans.
- Sign up for the free plan.
- Add a product and a few facts.
- Review and approve the AI-drafted page.
- Download and print the QR code, then track scans and edit the page as needed.