Simplified
Simplified is an AI-first marketing workspace and agent platform that plans, creates, approves, publishes, and measures campaigns from a single place. It provides an AI agent called Riley plus a suite of creative AI tools, integrations, and developer APIs to automate repeatable marketing workflows for teams, agencies, and businesses.
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Quick Overview
Best for: Content & Marketing
What it does
Marketing software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Freemium from Free to start; no credit card required
Next step
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Simplified
Simplified is an AI-driven marketing workspace that centralizes planning, creative generation, approvals, publishing, and analytics. The platform centers on Riley — an AI marketing agent that can turn a single brief into a complete campaign flow (plan, create, approve, ship, learn) — and supports adding custom agents, integrations, and developer access via MCP, CLI, and APIs. The product targets founders, lean teams, agencies, and enterprises that want to automate repeatable marketing work while retaining approval controls and brand governance.
Simplified is an AI-first marketing workspace and agent platform that plans, creates, approves, publishes, and measures campaigns from a single place. It provides an AI agent called Riley plus a suite of creative AI tools, integrations, and developer APIs to automate repeatable marketing workflows for teams, agencies, and businesses.
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Claim this listingKey Features
Riley (AI Marketing Agent)
An agent that plans, creates, approves, and publishes campaigns end-to-end from a single brief; can run repeatable workflows and keep brand rules and approvals in context.
AI Creative Suite
Multiple generative tools including AI Image Generator, AI Photo Editor, AI Design, AI Writer, AI Ads Generator, AI Video Generator, AI Image to Video, AI Video Editor, AI Short Clips, AI Voice Changer, AI Subtitle Generator, and AI Thumbnail Maker.
Social & Publishing
Social Media planner, Post Scheduler, Analytics, Social Inbox, Link in Bio, and native publishing integrations for platforms like TikTok, Meta, LinkedIn, Instagram, and YouTube.
Approvals & Brand Controls
Approval queues, owners, review status, and Brand Kit (colors, fonts, voice, approved examples) that agents and workflows read to keep output on-brand and subject to review before publishing.
Agents & Automation
Agent Builder to create custom agents, Workflows & Automations to turn repeated jobs into reusable runs, and the ability to let external agents call the execution layer via MCP.
Integrations & Developer Tools
MCP server support, Simplified CLI, REST API, OAuth2, webhooks, and documented APIs for programmatic workflow triggers and integration with tools like Notion and Google Analytics.
Reporting & Learning Loop
Campaign reporting that shows what ran and what worked; results feed the next plan so campaigns improve over time.
Multi-workspace & Agency Support
Workspaces for clients with separate brand, channels, calendars, and approvals to support agency workflows and client reviews.
Pricing
Free to start with no credit card required.
Free
Free to start; no credit card required- Access to core tools and free AI tools
- Start trial and experiment with Riley
Paid (trial available)
7-day trial available; credit amounts and usage vary by plan- Higher generation credits and advanced features
- API, MCP, CLI and integrations for teams
Use Cases
Small business marketing
Run marketing without hiring a full team: Riley plans, creates, posts, and reports while founders or small teams approve work before it ships.
Agency client management
Manage brands and approvals per client, switch workspaces without rebuilding processes, and reduce handoffs between design, copy, and publishing.
Automated campaign execution
Build agents and workflows (via Agent Builder, MCP, CLI, or API) to automate repeatable tasks like weekly content plans, launches, or reporting runs.
Regulated industries and compliance
Use brand controls, approval gates, and audit-capable workflows for industries such as healthcare, fintech, and insurance where compliant communications are required.
Integrations
Social platforms (TikTok, Meta Ads, LinkedIn, Instagram, YouTube)
Publish approved assets directly to major social and ads platforms via native publishing integrations.
Productivity & analytics (Notion, Google Analytics, Google Docs, Slack, Google Ads)
Sync campaign context, analytics, and content with common productivity and analytics tools.
MCP / external agents (Claude, Codex, Cursor, custom agents)
Open standard MCP server support allows external agents to call Simplified's marketing execution layer.
Benefits
Limitations
Frequently Asked Questions
Will it post without my approval?
Will it actually sound like my brand?
Who owns what it makes?
Do I need to know MCP, CLI, or APIs to start?
What is in the free plan, and how do credits work?
Getting Started
- 1 Step 1: Start with Riley — create a brief describing goal, audience, offer, channels, and brand rules.
- 2 Step 2: Review and adjust generated campaign assets in the approval queue, then approve to publish or schedule.
- 3 Step 3: Optional — connect custom agents or automation using MCP, Simplified CLI, API, or webhooks to programmatically trigger workflows.
Support
Help Center
Setup and product guidance available via the Help Center referenced on the site.
Documentation / Developer Docs
MCP Documentation, API Documentation, and CLI docs for technical integrations and automation.
Email support
Email support is listed in the site footer for direct support and feedback submissions.
Video Academy
Step-by-step product training and walkthroughs in the Video Academy.
API
https://api.simplified.com
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