MARA
MARA helps hotel teams draft review replies in their brand voice and analyze guest feedback across properties. It gives hoteliers a shared inbox, feedback insights, and tools for managing reputation workflows.
One of 142 tools in Chatbots & Assistants
Who it's for
- Hotel reputation or guest-experience teams that need to draft and manage replies across review platforms.
- Hotel groups comparing guest feedback and recurring topics across multiple properties.
- Hotel operations teams using reviews, surveys, and connected PMS data to identify guest experience issues.
Not the right fit if…
- Hotels needing multiple properties on the Lite plan: Lite is limited to a single property with up to 50 rooms.
How it fits your workflow
Connect review sources such as Google, Booking.com, and TripAdvisor. MARA reads the reviews and learns the hotel's brand voice from replies the team has already written.
Use the shared inbox to review AI-drafted responses, adjust them, and post them. Hotels can set rules to auto-reply to simple positive reviews while retaining human approval for other drafts.
Use analytics and the AI Research Assistant to track topics across properties and time, and analyze reviews, surveys, PMS data, and connected sources. Reports can include charts, visualizations, and room-level insights.
Pricing
Free: A free trial is available, with no credit card required.
Lite
€100 per property per month with monthly billing, or €70 per property per month billed annually. Single property, up to 50 rooms.
- · AI Review Inbox, Brand Voice, Simple AI Review Analytics, AI Surveys, and Review Widgets
- · Basic AI Competitor Analytics and tech stack integrations
- · 150 AI replies included per month; additional replies cost €0.30 each
Core
€160 per property per month with monthly billing, or €130 per property per month billed annually.
- · Everything in Lite
- · Advanced AI Review Analytics and Group Overview Insights
- · Rate-limited API and MCP access
- · 500 AI replies included per month; additional replies cost €0.30 each
Intelligence
€290 per property per month with monthly billing, or €210 per property per month billed annually.
- · Everything in Core
- · AI Research Assistant and Detailed AI Competitor Analytics
- · Unlimited API and MCP access
- · 500 AI replies included per month; additional replies cost €0.30 each
Prices checked on Oct 3, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- AI Review Inbox
- Centralizes reviews in a shared inbox where teams can review and manage responses, with options to post replies directly to review portals.
- Brand Voice
- Learns from replies a hotel has already written and drafts personalized responses in the hotel's tone, with different wording for each review.
- Review Analytics
- Identifies recurring guest feedback topics, shows what guests praise or flag, tracks topics over time, and supports comparisons between properties.
- AI Research Assistant
- Researches reviews, surveys, PMS data, and connected data sources, then produces actionable reports with charts and visualizations.
- Ask Reviews Anything
- Lets users ask questions about their reviews using an AI assistant with access to review data.
- Auto-replies
- Allows hotels to set rules for automatically responding to simple reviews while keeping human approval for drafts that need closer review.
Works with
- Google, Booking.com, and TripAdvisor
- PMS data
- Claude and ChatGPT via MCP
- Tech stack integrations
Limitations to know
- The Lite plan is limited to a single property with up to 50 rooms.
- Monthly AI reply allowances are 150 on Lite and 500 on Core and Intelligence; additional replies cost €0.30 each.
- API and MCP access is rate limited on Core; unlimited access is listed for Intelligence.
Alternatives to consider
-
UltimaReviews
Choose it if you need a review management platform described for local businesses that also automates review requests and reminders, filters negative feedback, and collects video testimonials.
Getting started
- Start a free trial or book a demo.
- Connect your review sources.
- Begin drafting replies in the hotel's brand voice.
Frequently asked questions
Does the response AI sound like the hotel team?
MARA trains on past replies and learns the hotel's brand voice so drafts read like the team's writing.
How long does setup take?
The page says setup takes about three minutes: connect review sources and start drafting replies.
Can MARA handle reviews in other languages?
MARA reads and replies in the guest's language automatically.
Can more than one person use MARA?
Yes. It supports multiple users and multiple properties for teams and hotel groups.
Does every reply need to be handled manually?
No. Hotels can auto-reply to simple positive reviews and keep a human check on other drafts.