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Broadn

Broadn

Broadn is an AI-powered quoting and order automation platform for manufacturers and distributors that turns unstructured RFQs, BOMs and POs into accurate, ERP-ready quotes and orders, integrating with existing CRM/ERP systems. It includes an offline-capable agent (Agent Herbie) for secure or air-gapped deployments.

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Broadn

Broadn automates inbound manufacturing sales processes by converting unstructured RFQs, BOMs and sales orders into structured quotes and ERP-ready orders. It reads requests from email and other channels, applies product configurators, pricing and margin logic, sends quotes into CRM systems, and posts orders to ERP systems, reducing manual data-entry and errors. The platform is targeted at U.S. manufacturers, contract manufacturers, electronics assemblers, industrial component suppliers, packaging and labeling firms, and distributors who receive high volumes of email- or form-based inquiries.

Broadn offers both cloud and a secure offline agent (Agent Herbie) designed for mission-critical applications and air-gapped environments. The product emphasizes rapid onboarding (no months-long implementations), live pricing and margin visibility, rule-based discounts and approvals, and end-to-end automation with human-in-the-loop controls for exceptions.

Broadn is an AI-powered quoting and order automation platform for manufacturers and distributors that turns unstructured RFQs, BOMs and POs into accurate, ERP-ready quotes and orders, integrating with existing CRM/ERP systems. It includes an offline-capable agent (Agent Herbie) for secure or air-gapped deployments.

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Key Features

Email and inbox parsing

Reads and processes RFQs, BOMs, POs and attachments directly from your inbox to extract line items and request details.

Instant quoting

Generates draft quotes using live pricing, product catalogs and bundle or configurator logic, enabling replies in under 2 minutes.

BOM and custom labor quoting

Creates accurate quotes from BOMs and custom labor calculations for complex manufacturing quotes.

Rule-based discounts and approvals

Applies discount rules automatically and routes non-standard or out-of-policy items for approval.

Margin control and real-time cost calculation

Shows full margin visibility with live cost calculations and multiple price/cost lists to avoid guesswork.

ERP and CRM synchronization

Syncs opportunities, quotes and orders with CRM and ERP systems to eliminate copy-paste errors and ensure order accuracy.

Order entry automation

Parses purchase orders, validates line items and sends structured orders to your ERP to reduce manual errors.

End-to-end automation with escalation

Parses inquiries, sends quotes, follows up, and escalates edge cases to humans — automation handles routine cases.

Multi-channel order intake

Accepts new orders and inquiries via email, smart forms, and WhatsApp (as supported) and converts them into opportunities.

Sales and document management

Manage quotes, POs, invoices and product documentation in a unified opportunity-level workspace and data room.

Real-time dashboards and reporting

Provides a real-time sales dashboard for pipeline, quote activity and margin analytics.

Multiple quotes per opportunity

Supports generating and managing multiple quote variants for the same opportunity.

Integrated or standalone CRM

Includes a self-managing CRM option or integrates with existing CRM systems for lead/opportunity tracking.

Supplier pricing and availability via API

Fetches pricing and availability from suppliers and distributors through API integrations.

Fast onboarding

No expensive consultants required; core features are available immediately after signup to enable quoting within days.

Pricing

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Use Cases

Electronics & PCB Assembly

Quote complex BOMs quickly using your sourcing and pricing logic to accelerate responses to assembly RFQs.

Contract Manufacturing

Handle high-volume technical RFQs and quote with live margin and supplier data to support competitive bidding.

Industrial Components

Quote large catalogs with tiered pricing and configuration rules for distributors and component suppliers.

Automotive Suppliers

Respond rapidly to BOM-based RFQs with compliant and consistent pricing for automotive supply chains.

Packaging and Labeling

Quote dielines, materials and finishes accurately without repeated back-and-forth communications.

Distributors (HVAC, Electrical, Plumbing)

Respond faster than competitors to inbound inquiries and keep sales reps focused on selling rather than data entry.

Sales teams handling email/form inquiries

Teams that primarily receive inquiries via email or web forms can scale quoting without hiring additional staff.

Integrations

Shopify

Connect product catalogs, pricing and orders for e-commerce-driven quoting and fulfillment.

SAP

Integrate with SAP ERP to sync quotes, opportunities and structured orders into your back-end systems.

Microsoft (Dynamics etc.)

Sync opportunities, quotes and orders with Microsoft business systems and CRMs.

QuickBooks

Connect financial and invoicing workflows to align quoting with accounting records.

Salesforce

Sync opportunities and quotes with Salesforce CRM for seamless sales process management.

Supplier APIs

Fetch pricing and availability from suppliers and distributors via APIs to ensure up-to-date cost and lead-time data.

Benefits

Turn inbox chaos into revenue by converting unstructured inquiries into structured quotes and orders.
Dramatically faster response times (quotes in minutes) and fewer manual errors in quoting and order entry.
Scale quoting capacity without growing headcount — one AI agent can replace much of a quoting team’s workload.
Maintain margin control with live cost calculations, pricing rules and approval workflows.
Seamless synchronization with CRM and ERP systems eliminates copy-paste and improves order accuracy.
Rapid onboarding with features available at signup — customers report quoting within days.
Support for secure, air-gapped deployments via Agent Herbie for regulated or mission-critical environments.

Limitations

No public pricing or plan details are provided on the page (pricing information not disclosed).
Detailed technical documentation, supported file format list and security certification specifics are not published on the page.
Specifics on API rate limits and developer documentation are not provided in the visible content.

Frequently Asked Questions

What does the email agent actually do?
The agent parses inbound RFQs, BOMs and POs, extracts line items and specifications, builds quotes using your catalog and pricing logic, replies to customers, follows up, and escalates edge cases for human review. It can also transform POs into structured orders sent to your ERP.
How does the agent know what to quote?
Broadn uses your uploaded product catalog, price lists, cost lists, configurator logic and pricing/discount rules. It can also pull supplier pricing via API and apply company margin rules and approval workflows.
Can it really close deals on its own?
The agent can manage end-to-end quoting and follow-up and handle routine negotiations within configured guardrails. Non-standard situations can be routed for human approval, so you remain in control for complex or sensitive deals.
Can I stay in control of the quotes it sends?
Yes — Broadn supports approvals for non-standard orders and discounts, human supervision modes, and escalation workflows so teams remain in control of exceptions.
What types of files can it handle?
Broadn handles BOMs, custom RFQs, POs and common attachments needed for manufacturing quotes (examples called out include dielines and specifications). Exact supported file formats are not exhaustively listed on the page.
How fast can we get up and running?
Broadn advertises fast onboarding with no months-long implementations; customers report plugging in catalogs and pricing and quoting within days.
Is it secure and compliant?
Broadn offers Agent Herbie for secure, air-gapped/offline deployments suitable for mission-critical environments. Other compliance and certification details are not specified on the page.
What if my pricing is complex or customer-specific?
The platform supports multiple price lists and cost lists, pricing and discount rules, margin controls and approval workflows to handle complex, customer-specific pricing.
Can it integrate with our ERP or CRM?
Yes — Broadn lists integrations with major platforms (Shopify, SAP, Microsoft, QuickBooks, Salesforce) and supports syncing opportunities, quotes and orders with CRM/ERP systems.
Who is this best suited for?
Organizations that sell through email or web forms — especially U.S. manufacturers, contract manufacturers, electronics assemblers, industrial suppliers, packaging firms and distributors — will benefit most from Broadn.

Getting Started

  1. 1 Request a demo or contact Broadn through the website.
  2. 2 Connect your systems and data sources (product catalog, price lists, CRM/ERP integrations such as Shopify, SAP, Microsoft, QuickBooks, Salesforce).
  3. 3 Configure pricing rules, discount approvals and product/configurator logic, then validate sample RFQs and go live — customers report quoting within days.

Support

Contact form

Use the 'Contact us' form on Broadn's website to request information or support.

Request demo

Request a demo from the site to see product capabilities and onboarding.

Customer login

Existing customers can access the product via the Customer Login link for support and account management.

Social

LinkedIn and Twitter are listed for updates and outreach.

Docs

No public documentation link was provided on the page (not available).

API

Available: Yes

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