Helium 10
Helium 10 gives Amazon, Walmart, and TikTok Shop sellers tools for product research, listings, advertising, analytics, and operations. Sellers can also use its AI agent or connect marketplace data to an external LLM through MCP.
One of 192 tools in Business Intelligence
Who it's for
- Marketplace sellers researching products and keywords before launching or expanding their Amazon, Walmart, or TikTok Shop catalog.
- E-commerce teams managing listings, advertising, inventory, and performance across the marketplaces supported by Helium 10.
- Seller teams that want to ask questions about their business with Helium AI or use Helium 10 data in Claude, ChatGPT, or another LLM through MCP.
How it fits your workflow
Sellers choose a plan and can connect an Amazon seller token to view their business data. They then use tools such as Black Box, Xray, Cerebro, and Magnet to research products and keywords, or Listing Analyzer and Listing Builder to work on product listings.
For ongoing operations, sellers can use the platform to monitor performance and competitors, manage inventory, request reviews, track listing changes, and work on advertising campaigns with rules-based bidding. Helium AI can answer questions about the business.
Teams that already work in an LLM can connect Helium MCP to Claude, ChatGPT, or their preferred LLM to use Helium 10 data in their existing workflows.
Pricing
Free: The page says users can sign up for free to get an inside look at the account; it does not specify the free offering's limits or included features.
Paid plans
$39–$279 per month with annual billing, or $49–$359 per month with monthly billing; price depends on package level.
- · The page describes a suite of seller tools, with package levels intended for different business needs.
Prices checked on Oct 16, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- Helium AI agent
- Lets sellers ask questions about their business and receive guidance on opportunities and changes related to sales, margins, and ACoS.
- Helium MCP
- Connects Helium 10 data to Claude, ChatGPT, or another preferred LLM so sellers can use that data in their existing AI workflows.
- Product research
- Tools such as Black Box and Xray help sellers discover products and assess opportunities using market demand, competition, and revenue signals.
- Keyword research and tracking
- Cerebro and Magnet support keyword discovery, while Keyword Tracker tracks keyword ranking over time.
- Listing optimization
- Listing Analyzer scores existing listings, and Listing Builder creates AI-generated product listings. Product Listing Converter supports exporting Amazon listings to TikTok.
- Advertising tools
- Helium 10 Ads supports campaign building and rules-based bidding automation, with advertising performance available alongside keyword and profit data.
Works with
- Claude
- ChatGPT
- Other preferred LLMs
Limitations to know
- The page's stated monthly prices vary by package level, and the supplied content does not provide the individual package names or a feature-by-feature plan breakdown.
- The page says sellers should connect an Amazon seller token to view their business data in the platform.
Alternatives to consider
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DataHawk
Choose it if your main need is consolidated Amazon and Walmart marketplace analytics with executive-ready dashboards and automated reporting rather than Helium 10's broader seller tool suite.
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Ecomtent
Choose it if your primary need is automated product listing content and AI-generated product imagery rather than a broader platform for marketplace research, advertising, and operations.
Getting started
The page says to connect an Amazon seller token to view business data. It does not state technical system requirements.
- Select a Helium 10 plan or sign up for free to explore the account.
- Connect an Amazon seller token to view business data.
- Choose the relevant product research, listing, advertising, analytics, or operations tools for the workflow.
Frequently asked questions
How much is Helium 10?
The page states that Helium 10 costs $39–$279 per month on an annual plan or $49–$359 per month on a monthly plan, depending on the package level. It also says users can sign up for free to get an inside look at the account.
What is Helium 10 and how does it work?
Helium 10 is described as an all-in-one software solution for Amazon, TikTok Shop, and Walmart sellers. It offers tools for product research, keyword discovery, listing optimization, review requests, inventory management, and PPC campaigns. The page says users can select a plan and connect an Amazon seller token to view their business data.
What software can help you sell on TikTok Shop?
The page says sellers can start without software, but Helium 10 offers tools and training for TikTok Shop, including profit-margin estimation, repurposing Amazon listings, and fulfilling orders with Amazon MCF.
Is there software to help sell on Walmart Marketplace?
The page says sellers need a Walmart Marketplace seller account to get started and can sell without additional software. It describes Helium 10 as providing Walmart seller solutions through its platform.
What software do you need to sell on Amazon?
The page says Amazon Seller Central is sufficient to sell on Amazon, while third-party software such as Helium 10 can help with store optimization and automating time-consuming tasks.