luma-ai
Luma is a multimodal AI platform that provides creative teams with agent-driven tools and models to generate, direct, and refine video, image, audio, and text—featuring models like Ray 3.2 for frame-level video control and Uni-1 for brand-aware generation, plus APIs and enterprise offerings.
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Quick Overview
Best for: Video Generation
What it does
Video Generation software for decision-makers comparing workflow fit and alternatives.
Best fit
Video Generation
Pricing snapshot
Paid
Next step
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luma-ai
Luma is an AI platform focused on creative production that provides multimodal agents capable of researching, generating, and refining assets across video, image, audio, and text. The company positions its models and agents to accelerate creative workflows for teams, offering direct control for cinematic video generation (Ray 3.2) and brand-aware generation via Uni-1. Luma exposes product and API offerings, an Open Physical AI Lab for research, and resources like a Learning Center to help teams adopt the tools.
Luma AI: Capture the world in lifelike 3D with photorealistic detail.
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Luma Agents
Agents that research, generate, and refine creative assets across video, image, audio, and text, designed to carry campaigns with human judgment guiding decisions.
Ray 3.2
Video-generation model that allows direct control of frames, maintains continuity across cuts, and finishes outputs in cinematic quality.
Uni-1 / Uni-1.1
Brand intelligence at the model level that understands and carries brand style references, character references, and visual grounding into generated assets.
APIs
APIs for models such as Ray3.2 and Uni-1.1 to enable programmatic access and integration into creative workflows.
Learning Center & Resources
Learning Center providing workflows, best practices, and examples for using Luma's multimodal agents and models.
Open Physical AI Lab
An open science effort focused on improving generalization in physical AI, built publicly to benefit broader research and development.
Pricing
Paid plans
- See the provider pricing page for current rates, billing periods, and usage limits.
Use Cases
Campaign production for creative teams
Generate multiple creative directions and asset variants quickly (e.g., Product Hero Shots, Paid Social Variants, teasers) to support fast iterations and client presentations.
Pro video generation and direction
Direct every frame and manage continuity across cuts using Ray 3.2 for cinematic-quality video outputs.
Brand-consistent content generation
Use Uni-1 to carry brand style and character references into images, video, and other assets for consistent creative output.
Integrating model capabilities via API
Embed Luma models and agents into production workflows or tooling through provided APIs (Ray3.2, Uni-1.1).
Integrations
API
Programmatic access to models (e.g., Ray3.2, Uni-1.1) to integrate Luma capabilities into external workflows and tools.
Benefits
Limitations
No verified limitations are available.
Frequently Asked Questions
No verified FAQs are available.
Getting Started
- 1 Visit the Luma homepage and select 'Try Luma' or 'Try Free' to begin.
- 2 Explore product pages such as Ray and UNI-1 and review available API announcements (Ray3.2, Uni-1.1).
- 3 Use the Learning Center resources and announced APIs to integrate Luma models into workflows or contact Enterprise for larger deployments.
Support
Learning Center
On-site Learning Center with workflows, best practices, and examples for using Luma's agents and models.
Enterprise
Enterprise contact and offerings are available via the site's Enterprise section for larger deployments and production use.
News & Documentation
Product and engineering news, model announcements, and product pages on the site provide release details and context.
API
API access is documented at https://lumalabs.ai/api. Access and limits depend on the provider plan.
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