Luma
Luma gives creative teams AI Agents and models to research, generate, and refine video, image, audio, and text. Teams can use it to produce brand-aware creative assets and direct video cuts.
One of 204 tools in Video Generation
Who it's for
- Creative teams developing multiple directions and variants for team or client reviews.
- Working creatives producing video and seeking frame-level direction and continuity across cuts.
- Brand-focused creative teams using style and character references to guide generated assets.
How it fits your workflow
Use Luma Agents to research, generate, and refine creative work across video, image, audio, and text. The page says the Agents help keep a brand consistent across the resulting assets.
For video, use Ray 3.2 to direct frames and continuity across cuts. For brand-guided generation, Uni-1 can carry style references, character references, and visual grounding into assets.
Pricing
Paid plans
Price not published
- · See the provider pricing page for current rates, billing periods, and usage limits.
Prices checked on Sep 7, 2026 from the vendor's site. They can change; confirm before you buy.
Key features
- Luma Agents
- Agents that research, generate, and refine creative assets across video, image, audio, and text, designed to carry campaigns with human judgment guiding decisions.
- Ray 3.2
- Video-generation model that allows direct control of frames, maintains continuity across cuts, and finishes outputs in cinematic quality.
- Uni-1 / Uni-1.1
- Brand intelligence at the model level that understands and carries brand style references, character references, and visual grounding into generated assets.
- APIs
- APIs for models such as Ray3.2 and Uni-1.1 to enable programmatic access and integration into creative workflows.
- Learning Center & Resources
- Learning Center providing workflows, best practices, and examples for using Luma's multimodal agents and models.
- Open Physical AI Lab
- An open science effort focused on improving generalization in physical AI, built publicly to benefit broader research and development.
Works with
- API
Alternatives to consider
-
Luma Dream Machine
Choose it if your work is specifically generating cinematic video clips from text prompts or static images, rather than using Luma's broader creative Agents across multiple media.
Getting started
- Choose Try for free on the Luma website.
- Use Luma Agents to research, generate, or refine creative work.
- Explore Ray 3.2 for video or Uni-1 for brand-aware asset generation.