luma-ai

luma-ai

Luma is a multimodal AI platform that provides creative teams with agent-driven tools and models to generate, direct, and refine video, image, audio, and text—featuring models like Ray 3.2 for frame-level video control and Uni-1 for brand-aware generation, plus APIs and enterprise offerings.

luma-ai is video generation software teams evaluate for video generation. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Free API
#163 in Video Generation (163 tools)
Added 1 year ago
Data reviewed Jul 15, 2026

Profile facts come from the vendor source. AiMatch labels unknown pricing or API details instead of estimating them.

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Quick Overview

Best for: Video Generation

What it does

Video Generation software for decision-makers comparing workflow fit and alternatives.

Best fit

Video Generation

Pricing snapshot

Free

Next step

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luma-ai

Luma is an AI platform focused on creative production that provides multimodal agents capable of researching, generating, and refining assets across video, image, audio, and text. The company positions its models and agents to accelerate creative workflows for teams, offering direct control for cinematic video generation (Ray 3.2) and brand-aware generation via Uni-1. Luma exposes product and API offerings, an Open Physical AI Lab for research, and resources like a Learning Center to help teams adopt the tools.

Luma AI: Capture the world in lifelike 3D with photorealistic detail.

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Key Features

Luma Agents

Agents that research, generate, and refine creative assets across video, image, audio, and text, designed to carry campaigns with human judgment guiding decisions.

Ray 3.2

Video-generation model that allows direct control of frames, maintains continuity across cuts, and finishes outputs in cinematic quality.

Uni-1 / Uni-1.1

Brand intelligence at the model level that understands and carries brand style references, character references, and visual grounding into generated assets.

APIs

APIs for models such as Ray3.2 and Uni-1.1 to enable programmatic access and integration into creative workflows.

Learning Center & Resources

Learning Center providing workflows, best practices, and examples for using Luma's multimodal agents and models.

Open Physical AI Lab

An open science effort focused on improving generalization in physical AI, built publicly to benefit broader research and development.

Pricing

Free Tier Available

The site includes a 'Try Free' option indicating a free trial or free access offer.

Use Cases

Campaign production for creative teams

Generate multiple creative directions and asset variants quickly (e.g., Product Hero Shots, Paid Social Variants, teasers) to support fast iterations and client presentations.

Pro video generation and direction

Direct every frame and manage continuity across cuts using Ray 3.2 for cinematic-quality video outputs.

Brand-consistent content generation

Use Uni-1 to carry brand style and character references into images, video, and other assets for consistent creative output.

Integrating model capabilities via API

Embed Luma models and agents into production workflows or tooling through provided APIs (Ray3.2, Uni-1.1).

Integrations

API

Programmatic access to models (e.g., Ray3.2, Uni-1.1) to integrate Luma capabilities into external workflows and tools.

Benefits

Speeds up creative production and iteration cycles for teams.
Maintains brand consistency across generated assets using Uni-1 brand intelligence.
Provides frame-level control and continuity for high-quality video using Ray 3.2.
Supports multimodal outputs (video, image, audio, text) from a single platform.

Limitations

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Frequently Asked Questions

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Getting Started

  1. 1 Visit the Luma homepage and select 'Try Luma' or 'Try Free' to begin.
  2. 2 Explore product pages such as Ray and UNI-1 and review available API announcements (Ray3.2, Uni-1.1).
  3. 3 Use the Learning Center resources and announced APIs to integrate Luma models into workflows or contact Enterprise for larger deployments.

Support

Learning Center

On-site Learning Center with workflows, best practices, and examples for using Luma's agents and models.

Enterprise

Enterprise contact and offerings are available via the site's Enterprise section for larger deployments and production use.

News & Documentation

Product and engineering news, model announcements, and product pages on the site provide release details and context.

API

Available: Yes

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