magic-hour
Magic Hour is an all-in-one creative studio for generating and editing AI videos, images, and audio with 100+ tools and a REST API — free to try with optional paid plans for higher resolution, faster queues, and commercial rights.
magic-hour is video generation software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Content & Marketing
What it does
Video Generation software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Freemium from Free to try; no credit card required
Next step
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magic-hour
Magic Hour is a web-based creative studio that consolidates AI video generation, AI image generation, photo and video editing, animation, and audio tools into a single workflow. The platform advertises 100+ tools and models for creators, teams, and developers, allowing users to start creating immediately — many core tools are free to try without signing up.
The product supports both hands-on creation in the browser and programmatic workflows via a REST API with SDKs for common languages. Magic Hour targets creators, agencies, and developer use cases such as face swap, virtual try-on, and personalized media, and emphasizes team features, templates, and production-ready exports available under paid plans.
All-in-one AI video and image creation platform.
Key Features
Text-to-Video
Describe a scene with text and generate a cinematic video clip ("Text to Video").
Image Generator
Create images from text prompts across multiple models ("AI Image Generator").
Image-to-Video / Photo Animation
Animate a still photo or turn images into short video clips ("Photo → video", "Image-to-Video").
Image Editing & Restyling
Upload an image and apply edits or restyle videos and images ("Image + prompt → edit", "Video → new style").
Talking Photo & Lip Sync
Add audio to portraits to create talking videos and lip-synced clips ("Portrait + audio → video", "Talking Photo", "Lip Sync").
Model Selector & Library
Choose models labeled by task (text-to-video, image-to-video, reference-to-video, etc.) and compare compatible options where available ("model library labels models for...").
Templates & Campaign Tools
1000s of templates and a campaign workflow to create and publish assets sized for different channels ("10,000+ Templates...Perfectly sized for every channel.").
REST API & SDKs
Programmatic access via a REST API and SDKs for Python, Node, Go, and Rust for integrating generation and editing into repeatable workflows.
Credits, Exports & Subscriptions
Free daily credits and paid plans that provide higher-resolution exports, faster queues, watermark removal, and commercial rights for paid subscriptions.
Pricing
Free to try with daily credits and supported tools available without signup; free outputs are for personal, non-commercial use.
Free
Free to try; no credit card required- Free daily credits
- Access to supported core tools without signup
- Lower-resolution exports and watermarked outputs on some tools
Paid subscriptions
Varies — see the pricing page on the site- Higher-resolution and watermark-free exports
- Faster queues and more credits
- Commercial rights included with paid subscriptions
Credit packs / Add-ons
Varies — see pricing page- Remove watermarks with credit packs (commercial rights require subscription)
- One-time credit purchases for additional generation volume
Use Cases
Social content creation
Creators can rapidly produce images, short videos, and animated posts for social platforms using text-to-video, image generators, templates, and export presets.
Agency & campaign production
Teams and agencies can generate campaign assets at scale, personalize content with reusable workflows, and use templates to publish across channels.
Developer integrations & automation
Developers can integrate Magic Hour into apps and pipelines using the REST API and SDKs for tasks like face swap, virtual try-on, or programmatic video/image generation.
Photo restoration and animation
Animate old photos, create talking portraits, and perform edits like background removal, upscaling, and colorization.
Integrations
REST API
Programmatic generation and editing via endpoints such as POST /v1/image-to-video (site shows API usage and example request).
SDKs (Python, Node, Go, Rust)
Official SDKs for common languages to integrate Magic Hour workflows into developer projects.
Social & platform exports
Templates and exports sized for social channels; site lists platform integrations and social sharing options (e.g., TikTok, X mentioned in product navigation).
Benefits
Limitations
Frequently Asked Questions
Can I try Magic Hour for free?
Do I need to sign up before I create?
What can I use as an input?
What can I download from Magic Hour?
Can I use Magic Hour outputs commercially?
How do I choose an AI model?
Getting Started
- 1 Step 1: Start creating with supported core tools on the site (many tools are free to try without signup).
- 2 Step 2: Sign up to save projects, receive account-specific credits and rewards, and access plan-restricted models or higher-resolution exports.
- 3 Step 3: For automation or scale, explore the REST API and language SDKs (Python, Node, Go, Rust) and follow the API examples on the site.
Support
Docs/FAQ
On-site FAQ and help pages ("Visit our full FAQ").
Email support at [email protected] (listed on site).
Community/Discord
Join the community and Discord as suggested on the site for discussions and help.
Contact Page
Contact Us link on the site for direct inquiries and support.
API
API documentation and examples available via the site ("Explore the API" and example POST /v1/image-to-video shown).
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