claap
Claap is an AI-driven conversation intelligence platform that records and transcribes sales calls (100+ languages), automatically enriches CRMs, and powers AI agents for deal scoring, follow-ups, and coaching to improve sales productivity and pipeline accuracy.
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Quick Overview
Best for: Content & Marketing
What it does
Sales software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Freemium from Start for free (trial)
Next step
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claap
Claap is a conversation intelligence and AI-agent platform built to capture every sales conversation (online meetings, phone calls, in-person, and email), transcribe in 100+ languages, and convert those interactions into structured, labeled data that updates CRMs and powers AI agents. It targets B2B sales teams, RevOps, and enablement functions to automate CRM entry, score deals using sales methodologies (SPICED, MEDDIC, BANT), generate follow-ups, and enable coaching at scale. Claap emphasizes agent-ready, pre-labeled data via an MCP connector and an open API so internal or third-party AI agents can act on conversation insights rather than locking insights behind dashboards.
AI Sales Assistant automating deal notes, CRM updates, follow-up emails, and providing insights.
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Claim this listing for $29Key Features
Record everything
Capture meetings, calls, in-person conversations, and emails with no-bot recording options, web conferencing, VoIP, mobile apps, and uploads of audio/video files.
Multilingual transcription
Automatic transcription across 100+ languages and accents to minimize blind spots in global sales conversations.
CRM enrichment & auto-fill
AI-generated structured notes that update CRM properties (including custom fields) and score deals against methodologies like SPICED, MEDDIC, and BANT; integrations listed include HubSpot, Salesforce, Attio, and Pipedrive.
AI Agents (Agent, Analyst, Coach)
Built-in agents that automate administrative tasks, draft follow-ups, surface risks, provide pipeline analytics, and create training materials from recorded clips.
MCP connector & Open API
MCP exposes structured, labeled data to external AI agents (e.g., Claude, ChatGPT, lemlist) and Claap offers an open API for workflows.
Call scoring & coaching
Scorecards and call reviews at scale for managers to identify skill gaps, deliver actionable advice, and update playbooks based on real calls.
Recording & upload format support
Supports common audio/video file formats (mov, mp4, wav); a full list is available in the Help Center and apps include a Chrome extension and Desktop app for screen recordings.
Pricing
Free trial available — users can 'Start for free' per the site.
Free trial
Start for free (trial)- Free trial available (signup from site)
- Access to product and setup assistance
Use Cases
Sales reps & leaders
Automatically capture calls, get AI-generated summaries, CRM updates, and coaching insights to improve conversion and reduce administrative work.
RevOps & CRM hygiene
Eliminate manual CRM entry by auto-filling properties and scoring deals to keep pipeline data accurate and actionable.
Enablement & coaching
Scale coaching with automated scorecards, call reviews, and a secured video library of best calls and training materials.
Cross-functional teams
Founders, HR, product, and consultants can capture and share meeting insights, screen recordings, and updates without attending every call.
AI agent orchestration
Use MCP and the Open API to feed structured conversation data into internal or third-party AI agents for follow-ups, outbound campaigns, battlecards, and decks.
Integrations
HubSpot
CRM enrichment and automatic property updates from conversation data.
Salesforce
CRM enrichment and automatic property updates from conversation data.
Pipedrive
CRM enrichment and automatic property updates from conversation data.
Attio
CRM enrichment and automatic property updates from conversation data.
Custom CRM
Support for custom CRM fields and properties to be updated from call transcripts.
MCP / External AI Agents
Connector to feed structured call data to external AI agents (examples mentioned: Claude, ChatGPT, lemlist) and enable outbound automation.
Browser & Desktop
Claap Chrome extension and Desktop app for screen recordings and capturing meetings.
Benefits
Limitations
Frequently Asked Questions
How can I get started with Claap?
What are the key features of Claap's AI platform?
How many languages do you support with transcription?
What recording types do Claap support?
What type of companies use Claap's AI platform?
Is Claap secure?
Getting Started
- 1 Request a demo or sign up for the free trial from the Claap homepage.
- 2 Complete the 15-minute setup to connect your team and configure recording preferences.
- 3 Install Claap apps or extensions (Chrome extension, Desktop app) and connect CRM integrations (HubSpot, Salesforce, Pipedrive, Attio or custom CRM).
Support
Demo
Book a Demo via the website to see product capabilities and onboarding support.
Free trial signup
Start for free from the site to evaluate the product.
Help Center / Docs
Help Center provides format lists, guides, and product documentation.
Trust Center
Security posture, SOC 2 reports, and compliance information available on the Trust Center.
Contact
Contact page available on the site for sales and support inquiries.
API
Claap advertises an Open API for workflows and an MCP connector to feed structured conversation data to external AI agents; documentation referenced via Help Center/Trust Center.
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