BadMars
BadMars uses an AI panel of specialist critics to examine business plans, launches, pricing changes, pivots, and career moves. It returns ranked, evidence-anchored findings, cross-examines them, and identifies one priority problem called the Frog.
BadMars is business intelligence software teams evaluate for business operations. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Business Operations
What it does
Business Intelligence software for decision-makers comparing workflow fit and alternatives.
Best fit
Business Operations
Pricing snapshot
Freemium from €0
Next step
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BadMars is an adversarial AI review tool for plans that need to withstand scrutiny. Users submit a business plan, launch, pivot, pricing change, or career move; a panel of specialist personas looks for failure modes such as weak unit economics, regulatory exposure, staffing assumptions, or competitive risk.
The review process requires findings to point to verbatim text from the submitted document, ranks findings by severity and probability, and runs a cross-examination pass intended to eliminate weak findings. The report includes a score computed by a stated formula and identifies one priority issue, called the Frog. Founders and teams can use the results to find problems before acting on a plan.
BadMars is adversarial AI that attacks your business plan with a hostile panel, then delivers a Mission Report and a single “Frog” you must fix first. BadMars is a AI Tool featured on Dang.ai. Learn more about BadMars's AI tool.
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Claim this listing for $29Key Features
Specialist adversarial panel
A panel of 13 specialists is described across the Ascent and Transfer benches. Specialists cover topics including investment, customer value, competition, finance, regulation, tax, operations, journalism, and career transitions. Staffing is triage-assigned per Mission.
Evidence-anchored findings
Each finding must cite a verbatim quote from the user's document; the page says findings without an anchor cannot be filed.
Ranked failure analysis
Findings are ranked by severity and probability and coded against a failure taxonomy described as 53 failure modes across 15 families.
Cross-examination pass
The Panel makes a second pass to challenge its own findings, with weak findings excluded from the report.
Computed score
The score is set by a stated formula using the findings' burden and number of seats; the page says the model does not set the number.
The Frog
Each report identifies exactly one Frog: the hardest problem on which the rest of the plan depends. Users can return with evidence and reconvene the Panel.
Debrief
Users can challenge a finding and provide counter-evidence. The Panel defends its position, hypothetically re-ranks, and pressure-tests the user's reasoning; the filed report does not change.
Team plans and shared review
For teams, the page describes shared seats, client separation, and comparison views on Fleet and Armada.
Pricing
Flyby costs €0 and includes one Mission a month, one specialist, a redacted bench, and three Debrief exchanges.
Flyby
€0- One Mission a month
- One specialist
- Redacted bench
- Three Debrief exchanges
Landing
€39 one-time per Mission- Full Panel on plans up to approximately 80 pages
- Complete report
- One free re-run
- 48-hour full-refund guarantee on the first Landing
Colony
€49/month- Ten Missions a month
- Unlimited Debrief across all Programs
- Frog history
- Score trajectory
Fleet
Starting at €99/month- 20 missions
- 3 seats
- Team plan
Use Cases
Review a business plan
Ask specialists to scrutinize the plan's economics, market assumptions, moat, staffing, compliance exposure, and other potential failure modes.
Pressure-test a launch, pivot, or pricing change
Submit a proposed market move for adversarial review before committing resources to it.
Evaluate a career move
Use the Transfer Bench, whose specialists include roles such as a hiring manager and recruiter, to examine a career transition from the other side's perspective.
Review plans across a team or client portfolio
Agencies, studios, and strategy teams can use team plans with shared seats, client separation, and comparison views on Fleet and Armada.
Integrations
Paddle
Paddle handles checkout, invoicing, and VAT as BadMars's merchant of record.
Benefits
Limitations
Frequently Asked Questions
What happens to my plan after I send it?
How is BadMars different from asking a chatbot?
What should I send?
Can AI criticism actually be trusted?
What if I disagree with a finding?
What if the report teaches me nothing?
Getting Started
- 1 Choose a plan: Flyby offers one free Mission a month; paid options include a one-time Landing Mission and monthly plans.
- 2 Submit or paste the plan you want reviewed, such as a business plan, launch, pivot, pricing change, or career move.
- 3 Let the Panel convene and review the resulting ranked findings, quoted anchors, score, and Frog.
- 4 Use Debrief to challenge a finding with counter-evidence; if you fix the Frog, return with evidence for another review.
Support
No verified support channels are available.
API
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