claap

claap

Claap is an AI-driven conversation intelligence platform that records and transcribes sales calls (100+ languages), automatically enriches CRMs, and powers AI agents for deal scoring, follow-ups, and coaching to improve sales productivity and pipeline accuracy.

claap is sales software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium API Enterprise 75/100
#42 in Sales (42 tools)
Added 0 year ago
Data reviewed Jul 15, 2026

Quick Overview

Best for: Content & Marketing

What it does

Sales software for decision-makers comparing workflow fit and alternatives.

Best fit

Content & Marketing

Pricing snapshot

Freemium from Start for free (trial)

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claap

Claap is a conversation intelligence and AI-agent platform built to capture every sales conversation (online meetings, phone calls, in-person, and email), transcribe in 100+ languages, and convert those interactions into structured, labeled data that updates CRMs and powers AI agents. It targets B2B sales teams, RevOps, and enablement functions to automate CRM entry, score deals using sales methodologies (SPICED, MEDDIC, BANT), generate follow-ups, and enable coaching at scale. Claap emphasizes agent-ready, pre-labeled data via an MCP connector and an open API so internal or third-party AI agents can act on conversation insights rather than locking insights behind dashboards.

AI Sales Assistant automating deal notes, CRM updates, follow-up emails, and providing insights.

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Key Features

Record everything

Capture meetings, calls, in-person conversations, and emails with no-bot recording options, web conferencing, VoIP, mobile apps, and uploads of audio/video files.

Multilingual transcription

Automatic transcription across 100+ languages and accents to minimize blind spots in global sales conversations.

CRM enrichment & auto-fill

AI-generated structured notes that update CRM properties (including custom fields) and score deals against methodologies like SPICED, MEDDIC, and BANT; integrations listed include HubSpot, Salesforce, Attio, and Pipedrive.

AI Agents (Agent, Analyst, Coach)

Built-in agents that automate administrative tasks, draft follow-ups, surface risks, provide pipeline analytics, and create training materials from recorded clips.

MCP connector & Open API

MCP exposes structured, labeled data to external AI agents (e.g., Claude, ChatGPT, lemlist) and Claap offers an open API for workflows.

Call scoring & coaching

Scorecards and call reviews at scale for managers to identify skill gaps, deliver actionable advice, and update playbooks based on real calls.

Recording & upload format support

Supports common audio/video file formats (mov, mp4, wav); a full list is available in the Help Center and apps include a Chrome extension and Desktop app for screen recordings.

Pricing

Free Tier Available

Free trial available — users can 'Start for free' per the site.

Free trial

Start for free (trial)
  • Free trial available (signup from site)
  • Access to product and setup assistance

Use Cases

Sales reps & leaders

Automatically capture calls, get AI-generated summaries, CRM updates, and coaching insights to improve conversion and reduce administrative work.

RevOps & CRM hygiene

Eliminate manual CRM entry by auto-filling properties and scoring deals to keep pipeline data accurate and actionable.

Enablement & coaching

Scale coaching with automated scorecards, call reviews, and a secured video library of best calls and training materials.

Cross-functional teams

Founders, HR, product, and consultants can capture and share meeting insights, screen recordings, and updates without attending every call.

AI agent orchestration

Use MCP and the Open API to feed structured conversation data into internal or third-party AI agents for follow-ups, outbound campaigns, battlecards, and decks.

Integrations

HubSpot

CRM enrichment and automatic property updates from conversation data.

Salesforce

CRM enrichment and automatic property updates from conversation data.

Pipedrive

CRM enrichment and automatic property updates from conversation data.

Attio

CRM enrichment and automatic property updates from conversation data.

Custom CRM

Support for custom CRM fields and properties to be updated from call transcripts.

MCP / External AI Agents

Connector to feed structured call data to external AI agents (examples mentioned: Claude, ChatGPT, lemlist) and enable outbound automation.

Browser & Desktop

Claap Chrome extension and Desktop app for screen recordings and capturing meetings.

Benefits

Capture every conversation to reduce information loss and blind spots across channels (Zoom, Teams, phone, in-person, email).
Automate CRM updates and reduce manual data entry so pipeline data reflects real conversations.
Power AI agents and external workflows with pre-labeled, RAG-ready data via the MCP connector and Open API.
Scale coaching and enablement with automated scoring, actionable advice, and a centralized video library.
Support global teams with transcription in 100+ languages and accents.
Enterprise-grade compliance: GDPR support and SOC 2 Type II certification.

Limitations

A full list of supported audio/video upload formats is in the Help Center; users may need to contact support if they encounter issues with specific file formats.
Detailed pricing tiers and limits are not specified in the provided content (site offers a free trial and references fair pricing but no tier breakdown in this excerpt).

Frequently Asked Questions

How can I get started with Claap?
Claap requires 15 minutes to set you and your team up. You can start a free trial from the site or book a demo for assistance.
What are the key features of Claap's AI platform?
Claap offers AI Agent (automates admin tasks, transcribes meetings, generates summaries, drafts follow-ups, updates CRM), AI Analyst (pipeline insights, automated qualification & reviews, reports), and AI Coach (onboarding, training materials, AI-assisted feedback).
How many languages do you support with transcription?
Claap’s transcription supports 100+ languages and accents (a long list is provided on the site).
What recording types do Claap support?
Claap supports audio & video uploads (mov, mp4, wav and others; full list in Help Center), recording via bot recorder invitations, screen recordings via Chrome extension and Desktop app, and meeting captures from web conferencing, VoIP, and mobile.
What type of companies use Claap's AI platform?
Any B2B company with dynamic sales environments, from startups to established leaders across industries like financial services, education, and tech; ideal for teams relying on conference and phone calls and field sales.
Is Claap secure?
Claap states it delivers services in a cloud-hosted environment with geographic customization, is GDPR-compliant, and is SOC 2 Type II certified; security details and audit reports are available on the Trust Center.

Getting Started

  1. 1 Request a demo or sign up for the free trial from the Claap homepage.
  2. 2 Complete the 15-minute setup to connect your team and configure recording preferences.
  3. 3 Install Claap apps or extensions (Chrome extension, Desktop app) and connect CRM integrations (HubSpot, Salesforce, Pipedrive, Attio or custom CRM).

Support

Demo

Book a Demo via the website to see product capabilities and onboarding support.

Free trial signup

Start for free from the site to evaluate the product.

Help Center / Docs

Help Center provides format lists, guides, and product documentation.

Trust Center

Security posture, SOC 2 reports, and compliance information available on the Trust Center.

Contact

Contact page available on the site for sales and support inquiries.

API

Available: Yes
Documentation:

Claap advertises an Open API for workflows and an MCP connector to feed structured conversation data to external AI agents; documentation referenced via Help Center/Trust Center.

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