Wati

Wati

Wati is a WhatsApp-first conversational platform that combines no-code chatbots, AI support agents and multi-channel messaging to help marketing, sales and support teams acquire leads, automate responses and scale customer conversations.

Wati is chatbots & assistants software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium API Enterprise 80/100
#269 in Chatbots & Assistants (269 tools)
Added 3 months ago
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Quick Overview

Best for: Content & Marketing

What it does

Chatbots & Assistants software for decision-makers comparing workflow fit and alternatives.

Best fit

Content & Marketing

Pricing snapshot

Freemium from Free trial available

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Wati

Wati is a scalable, WhatsApp-centric business messaging platform designed for marketing, sales and support teams. It provides no-code chatbots, AI-powered support agents and campaign tools to acquire and engage leads, qualify prospects, automate query resolution and manage multi-channel conversations from a unified inbox. Wati positions itself as a conversational intelligence layer (Wati AI) — enabling teams to build Copilot-style agents, AI assistants and bring-your-own-AI workflows to accelerate ROI, improve response times and automate repetitive tasks.

Wati is a WhatsApp-first conversational platform that combines no-code chatbots, AI support agents and multi-channel messaging to help marketing, sales and support teams acquire leads, automate responses and scale customer conversations.

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Key Features

No-code Chatbots

Build human-like, AI-powered chatbots for a variety of use cases without coding.

AI Support Agent

Train AI agents to answer customer queries instantly and deflect a large portion of repetitive support requests.

Team Inbox

A unified inbox to manage sales and support chats across WhatsApp, Instagram, Facebook Messenger, website chat, SMS and other channels.

Campaigns

Send personalized campaigns with high delivery rates and tools to convert ad clicks into conversations (Click-to-WhatsApp).

WhatsApp Business Calling

Turn WhatsApp into a full-fledged voice channel for customer communication.

Multi-WhatsApp Number Support & Coexistence

Support for multiple WhatsApp numbers to scale messaging operations across teams or regions.

Catalog & Custom Notifications

Product catalog support and customizable notifications to streamline commerce and transactional messaging.

Wati AI (Conversational Intelligence)

AI capabilities including Copilot, AI Agents and BYOA (Bring Your Own AI) to automate qualification, routing and conversational workflows.

Pricing

Free Tier Available

Free trial available

Free Trial

Free trial available
  • Evaluate core features
  • Access to demo/onboarding resources

Contact Sales / Enterprise

Custom pricing — contact sales
  • Advanced features (AI agents, multi-number support)
  • Enterprise integrations and SLAs

Use Cases

Marketing

Acquire and engage leads with personalized campaigns, convert ad clicks to chats, improve attribution and retargeting across Meta and Google ads using click-to-WhatsApp workflows.

Support

Deflect frequent queries with AI support agents, provide 24/7 answers grounded in a knowledge base, and route complex issues to human agents with advanced routing rules.

Sales

Qualify leads automatically via chat, nurture prospects, collaborate in a single workspace and accelerate pipeline conversion with real-time lead qualification and handoffs.

E-commerce & Catalog Sales

Show product catalogs, send transactional notifications and convert store visitors into buyers through conversational checkout and catalog interactions.

Integrations

Salesforce

CRM integration to sync leads and customer data between Wati and Salesforce.

HubSpot

Sync contacts, leads and campaign data with HubSpot CRM and marketing tools.

Zapier

Connect Wati to hundreds of apps and automate workflows via Zapier.

Zoho CRM / Zoho Flow

Integrate with Zoho CRM and Zoho Flow for lead and workflow automation.

Shopify

Connect stores to manage conversations, catalogs and order interactions.

WooCommerce

Integrate e-commerce systems to surface product and order information in chats.

Pabbly Connect / Make (Integromat)

Advanced automation connectors to orchestrate multistep workflows.

WhatsApp Shop / Chat Backup / Google Sheet Sender / Klaviyo

Commerce and data connectors to back up chats, export to sheets and link with email/marketing systems like Klaviyo.

Benefits

Faster ROI through AI-native automation across marketing, sales and support.
Improved response times (examples cited: reduce response time from hours to seconds).
High automation and deflection: platform claims up to 60% queries answered instantly and significant FAQ resolution by AI.
Higher campaign and ad performance — improved delivery and conversion rates (click-to-WhatsApp).
Unified workflow across channels reduces agent workload and improves collaboration.

Limitations

Platform is WhatsApp-centric; while it supports other channels, WhatsApp features are core to the product.
Detailed pricing tiers and per-message or per-seat rates are not published on the provided content (requires contacting sales).
AI automation rates and outcomes depend on agent training and knowledge base quality; full deflection is not guaranteed.

Frequently Asked Questions

Which channels does Wati support?
Wati is WhatsApp-first and also supports Instagram and Facebook Messenger, website chat, SMS and other social channels through a unified Team Inbox.
Does Wati provide AI capabilities?
Yes. Wati offers Wati AI features including AI support agents, Copilot-style agents and no-code AI chatbots to automate qualification and support tasks.
Is there a free trial?
The site references a free trial and the option to book a demo; for full pricing and trial specifics you must sign up or contact Wati.
Can I integrate Wati with my CRM?
Yes. Wati lists integrations with major CRMs and automation tools like Salesforce, HubSpot, Zoho CRM, Zapier, Shopify and WooCommerce.

Getting Started

  1. 1 Step 1: Book a demo or sign up for the free trial to evaluate the platform.
  2. 2 Step 2: Connect your WhatsApp Business account and any other channels (Instagram, Facebook, website chat, SMS).
  3. 3 Step 3: Configure a Team Inbox, import contacts/catalog, and train or deploy an AI support agent or no-code chatbot to start handling conversations.

Support

Help center

Help Center and knowledge base resources are available for onboarding and troubleshooting.

Developer docs

Developer documentation is listed under Resources for integrations and technical setup.

Academy / Training

Wati Academy, free Udemy course and other educational resources to learn platform usage.

Community & Blogs

Community, blogs, e-books and case studies to learn best practices and see customer stories.

Sales / Demo

Book a demo or contact sales for personalized onboarding and enterprise discussions.

API

Available: Yes
Documentation:

Developer Docs are referenced in the resources; specific documentation URLs and API details are available on Wati's developer documentation pages (not provided in the source content).

Rate Limits:

Not available

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