Wati

Wati

Wati is an AI-powered customer engagement platform centered on WhatsApp that helps businesses acquire, qualify, and support customers across messaging channels using no-code chatbots, AI agents, a unified team inbox, and integrations with popular CRMs and e-commerce platforms.

Wati is chatbots & assistants software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Free API 70/100
One of 175 tools in Chatbots & Assistants
Added 7 months ago
Data reviewed Jul 16, 2026

Profile facts come from the vendor source. AiMatch labels unknown pricing or API details instead of estimating them.

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Quick Overview

Best for: Content & Marketing

What it does

Chatbots & Assistants software for decision-makers comparing workflow fit and alternatives.

Best fit

Content & Marketing

Pricing snapshot

Free

Next step

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Wati is an AI-driven customer engagement platform built around WhatsApp and extended multi-channel messaging. It provides no-code chatbots, AI support agents, campaign tools, a unified team inbox, and voice via WhatsApp Business Calling to help marketing, sales, and support teams engage, qualify, and convert customers at scale. The platform emphasizes Wati AI — a conversational intelligence layer (Copilot, AI Agents, BYOA) — and is presented as trusted by over 16,000 customers with features for enterprise workflows, integrations, and developer documentation.

Wati is an AI-powered customer engagement platform centered on WhatsApp that helps businesses acquire, qualify, and support customers across messaging channels using no-code chatbots, AI agents, a unified team inbox, and integrations with popular CRMs and e-commerce platforms.

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Key Features

No-code Chatbots

AI-powered, human-like chatbots for a variety of use cases that can be created without coding.

Wati AI (Conversational Intelligence)

Wati AI provides Copilot, AI Agents, and BYOA to qualify leads, handle inbound intelligence, and automate conversational workflows.

WhatsApp Business API

Connect with customers at scale on WhatsApp using the WhatsApp Business API.

AI Support Agent

Train AI support agents to respond and resolve customer queries instantly and deflect a portion of incoming tickets.

Team Inbox

A unified inbox to manage sales and support conversations across WhatsApp, Instagram, Facebook Messenger, SMS, calls, and other channels.

Campaigns

Send personalized campaigns with optimized delivery rates to engage and convert leads.

Instagram Automation

Automate Instagram DMs, comments, and lead flows to capture and convert social engagement.

Click-to-WhatsApp Ads

Turn ad clicks into conversations to improve ad performance and attribution.

WhatsApp Business Calling

Enable voice channel capabilities through WhatsApp Business Calling.

Catalog & Custom Notifications

Support product catalogs and send custom notifications to customers.

Multiple WhatsApp Numbers / Coexistence

Support for multiple WhatsApp numbers to manage high-volume or multi-region messaging.

Pricing

Free Tier Available

Free trial available (site shows 'Free Trial' and 'Book a Demo' options; no published price tiers on this page).

Use Cases

Marketing — Acquire & Engage

Acquire leads, personalize campaigns at scale, convert ad clicks to conversations, and improve attribution with click-to-WhatsApp integrations for Meta and Google ads.

Support — AI-powered Resolution

Provide 24/7 instant answers using AI support agents, deflect common queries, route complex issues to humans, and track support performance with analytics.

Sales — Qualify & Convert

Automatically qualify inbound leads, accelerate pipeline conversion with AI-led qualification, collaborate in a single workspace, and hand off high-fit leads to sales reps.

Integrations

Salesforce

Integrate customer conversations with Salesforce CRM records.

HubSpot

Sync leads and conversations with HubSpot.

Zapier

Connect Wati workflows to thousands of apps via Zapier.

Zoho CRM / Zoho Flow

Integrate with Zoho CRM and automation flows.

Shopify

Connect e-commerce stores to manage orders and chats.

WooCommerce

Integrate WooCommerce stores for order and customer messaging.

Pabbly Connect

Automate workflows using Pabbly Connect integrations.

Make (Integromat)

Build automations and integrations using Make.

WhatsApp Shop / Chat Backup

Support for WhatsApp shopping features and chat backup tools.

Google Sheet sender

Send or record conversation data to Google Sheets.

Klaviyo

Integrate marketing data and workflows with Klaviyo.

Benefits

Improved response time and customer engagement — customers report reductions from hours to seconds.
Automation and deflection — AI support agents can deflect up to 60% of queries and answer ~60% of queries instantly according to site claims.
Increased sales efficiency — quoted improvements include reduced sales cycle time, faster responses, and revenue growth metrics shown on the site.

Limitations

No verified limitations are available.

Frequently Asked Questions

No verified FAQs are available.

Getting Started

  1. 1 Step 1: Book a demo or start a free trial from the Wati website.
  2. 2 Step 2: Connect your WhatsApp Business API or phone numbers to Wati.
  3. 3 Step 3: Configure a Team Inbox, set up campaigns, and create or train Wati AI agents using provided no-code tools.
  4. 4 Step 4: Integrate with existing tools (CRM, e-commerce, spreadsheets) via the integrations directory.
  5. 5 Step 5: Monitor performance with analytics and iterate on bot/agent training.

Support

Docs

Developer Docs and resources are listed in the Resources section of the site (Developer Docs).

Help Center

Help Center and Support resources available from the site menu.

Demo / Sales

Book a Demo or Chat with a Rep via the site to get guided onboarding and pricing conversations.

Community

Community resources and chat bot library available through the site resources.

API

Available: Yes
Documentation:

Developer Docs (linked from the Wati site under Resources)

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