Wati
Wati is an AI-powered customer engagement platform centered on WhatsApp that helps businesses acquire, qualify, and support customers across messaging channels using no-code chatbots, AI agents, a unified team inbox, and integrations with popular CRMs and e-commerce platforms.
Wati is chatbots & assistants software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Review official source →Quick Overview
Best for: Content & Marketing
What it does
Chatbots & Assistants software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Free
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Wati
Wati is an AI-driven customer engagement platform built around WhatsApp and extended multi-channel messaging. It provides no-code chatbots, AI support agents, campaign tools, a unified team inbox, and voice via WhatsApp Business Calling to help marketing, sales, and support teams engage, qualify, and convert customers at scale. The platform emphasizes Wati AI — a conversational intelligence layer (Copilot, AI Agents, BYOA) — and is presented as trusted by over 16,000 customers with features for enterprise workflows, integrations, and developer documentation.
Wati is an AI-powered customer engagement platform centered on WhatsApp that helps businesses acquire, qualify, and support customers across messaging channels using no-code chatbots, AI agents, a unified team inbox, and integrations with popular CRMs and e-commerce platforms.
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Claim this listing for $29Key Features
No-code Chatbots
AI-powered, human-like chatbots for a variety of use cases that can be created without coding.
Wati AI (Conversational Intelligence)
Wati AI provides Copilot, AI Agents, and BYOA to qualify leads, handle inbound intelligence, and automate conversational workflows.
WhatsApp Business API
Connect with customers at scale on WhatsApp using the WhatsApp Business API.
AI Support Agent
Train AI support agents to respond and resolve customer queries instantly and deflect a portion of incoming tickets.
Team Inbox
A unified inbox to manage sales and support conversations across WhatsApp, Instagram, Facebook Messenger, SMS, calls, and other channels.
Campaigns
Send personalized campaigns with optimized delivery rates to engage and convert leads.
Instagram Automation
Automate Instagram DMs, comments, and lead flows to capture and convert social engagement.
Click-to-WhatsApp Ads
Turn ad clicks into conversations to improve ad performance and attribution.
WhatsApp Business Calling
Enable voice channel capabilities through WhatsApp Business Calling.
Catalog & Custom Notifications
Support product catalogs and send custom notifications to customers.
Multiple WhatsApp Numbers / Coexistence
Support for multiple WhatsApp numbers to manage high-volume or multi-region messaging.
Pricing
Free trial available (site shows 'Free Trial' and 'Book a Demo' options; no published price tiers on this page).
Use Cases
Marketing — Acquire & Engage
Acquire leads, personalize campaigns at scale, convert ad clicks to conversations, and improve attribution with click-to-WhatsApp integrations for Meta and Google ads.
Support — AI-powered Resolution
Provide 24/7 instant answers using AI support agents, deflect common queries, route complex issues to humans, and track support performance with analytics.
Sales — Qualify & Convert
Automatically qualify inbound leads, accelerate pipeline conversion with AI-led qualification, collaborate in a single workspace, and hand off high-fit leads to sales reps.
Integrations
Salesforce
Integrate customer conversations with Salesforce CRM records.
HubSpot
Sync leads and conversations with HubSpot.
Zapier
Connect Wati workflows to thousands of apps via Zapier.
Zoho CRM / Zoho Flow
Integrate with Zoho CRM and automation flows.
Shopify
Connect e-commerce stores to manage orders and chats.
WooCommerce
Integrate WooCommerce stores for order and customer messaging.
Pabbly Connect
Automate workflows using Pabbly Connect integrations.
Make (Integromat)
Build automations and integrations using Make.
WhatsApp Shop / Chat Backup
Support for WhatsApp shopping features and chat backup tools.
Google Sheet sender
Send or record conversation data to Google Sheets.
Klaviyo
Integrate marketing data and workflows with Klaviyo.
Benefits
Limitations
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Frequently Asked Questions
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Getting Started
- 1 Step 1: Book a demo or start a free trial from the Wati website.
- 2 Step 2: Connect your WhatsApp Business API or phone numbers to Wati.
- 3 Step 3: Configure a Team Inbox, set up campaigns, and create or train Wati AI agents using provided no-code tools.
- 4 Step 4: Integrate with existing tools (CRM, e-commerce, spreadsheets) via the integrations directory.
- 5 Step 5: Monitor performance with analytics and iterate on bot/agent training.
Support
Docs
Developer Docs and resources are listed in the Resources section of the site (Developer Docs).
Help Center
Help Center and Support resources available from the site menu.
Demo / Sales
Book a Demo or Chat with a Rep via the site to get guided onboarding and pricing conversations.
Community
Community resources and chat bot library available through the site resources.
API
Developer Docs (linked from the Wati site under Resources)
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