Wati
Wati is a WhatsApp-first conversational platform that combines no-code chatbots, AI support agents and multi-channel messaging to help marketing, sales and support teams acquire leads, automate responses and scale customer conversations.
Wati is chatbots & assistants software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
Quick Overview
Best for: Content & Marketing
What it does
Chatbots & Assistants software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Freemium from Free trial available
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Wati
Wati is a scalable, WhatsApp-centric business messaging platform designed for marketing, sales and support teams. It provides no-code chatbots, AI-powered support agents and campaign tools to acquire and engage leads, qualify prospects, automate query resolution and manage multi-channel conversations from a unified inbox. Wati positions itself as a conversational intelligence layer (Wati AI) β enabling teams to build Copilot-style agents, AI assistants and bring-your-own-AI workflows to accelerate ROI, improve response times and automate repetitive tasks.
Wati is a WhatsApp-first conversational platform that combines no-code chatbots, AI support agents and multi-channel messaging to help marketing, sales and support teams acquire leads, automate responses and scale customer conversations.
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Claim this listingKey Features
No-code Chatbots
Build human-like, AI-powered chatbots for a variety of use cases without coding.
AI Support Agent
Train AI agents to answer customer queries instantly and deflect a large portion of repetitive support requests.
Team Inbox
A unified inbox to manage sales and support chats across WhatsApp, Instagram, Facebook Messenger, website chat, SMS and other channels.
Campaigns
Send personalized campaigns with high delivery rates and tools to convert ad clicks into conversations (Click-to-WhatsApp).
WhatsApp Business Calling
Turn WhatsApp into a full-fledged voice channel for customer communication.
Multi-WhatsApp Number Support & Coexistence
Support for multiple WhatsApp numbers to scale messaging operations across teams or regions.
Catalog & Custom Notifications
Product catalog support and customizable notifications to streamline commerce and transactional messaging.
Wati AI (Conversational Intelligence)
AI capabilities including Copilot, AI Agents and BYOA (Bring Your Own AI) to automate qualification, routing and conversational workflows.
Pricing
Free trial available
Free Trial
Free trial available- Evaluate core features
- Access to demo/onboarding resources
Contact Sales / Enterprise
Custom pricing β contact sales- Advanced features (AI agents, multi-number support)
- Enterprise integrations and SLAs
Use Cases
Marketing
Acquire and engage leads with personalized campaigns, convert ad clicks to chats, improve attribution and retargeting across Meta and Google ads using click-to-WhatsApp workflows.
Support
Deflect frequent queries with AI support agents, provide 24/7 answers grounded in a knowledge base, and route complex issues to human agents with advanced routing rules.
Sales
Qualify leads automatically via chat, nurture prospects, collaborate in a single workspace and accelerate pipeline conversion with real-time lead qualification and handoffs.
E-commerce & Catalog Sales
Show product catalogs, send transactional notifications and convert store visitors into buyers through conversational checkout and catalog interactions.
Integrations
Salesforce
CRM integration to sync leads and customer data between Wati and Salesforce.
HubSpot
Sync contacts, leads and campaign data with HubSpot CRM and marketing tools.
Zapier
Connect Wati to hundreds of apps and automate workflows via Zapier.
Zoho CRM / Zoho Flow
Integrate with Zoho CRM and Zoho Flow for lead and workflow automation.
Shopify
Connect stores to manage conversations, catalogs and order interactions.
WooCommerce
Integrate e-commerce systems to surface product and order information in chats.
Pabbly Connect / Make (Integromat)
Advanced automation connectors to orchestrate multistep workflows.
WhatsApp Shop / Chat Backup / Google Sheet Sender / Klaviyo
Commerce and data connectors to back up chats, export to sheets and link with email/marketing systems like Klaviyo.
Benefits
Limitations
Frequently Asked Questions
Which channels does Wati support?
Does Wati provide AI capabilities?
Is there a free trial?
Can I integrate Wati with my CRM?
Getting Started
- 1 Step 1: Book a demo or sign up for the free trial to evaluate the platform.
- 2 Step 2: Connect your WhatsApp Business account and any other channels (Instagram, Facebook, website chat, SMS).
- 3 Step 3: Configure a Team Inbox, import contacts/catalog, and train or deploy an AI support agent or no-code chatbot to start handling conversations.
Support
Help center
Help Center and knowledge base resources are available for onboarding and troubleshooting.
Developer docs
Developer documentation is listed under Resources for integrations and technical setup.
Academy / Training
Wati Academy, free Udemy course and other educational resources to learn platform usage.
Community & Blogs
Community, blogs, e-books and case studies to learn best practices and see customer stories.
Sales / Demo
Book a demo or contact sales for personalized onboarding and enterprise discussions.
API
Developer Docs are referenced in the resources; specific documentation URLs and API details are available on Wati's developer documentation pages (not provided in the source content).
Not available
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