attio
Attio is an AI-first CRM and Workflows platform that uses always-on agents, a universal context layer, and integrations to build pipeline, advance deals, and grow accounts for revenue teams.
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Quick Overview
Best for: AI Agents
What it does
AI Agents software for decision-makers comparing workflow fit and alternatives.
Best fit
AI Agents
Pricing snapshot
Free
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attio
Attio is positioned as an AI CRM and Workflows platform purpose-built for revenue teams. It combines an AI context layer (Universal Context™), agentic automations, and integrations to prospect, enrich leads, advance deals, and surface real-time insights. The product targets B2B sales, customer success, and GTM teams and offers a developer platform (MCP, API, SDK) and apps to extend and embed Attio in existing stacks. The site also highlights production metrics and scale (e.g., "Trusted by 30,000+ customers", "2.6MM MCP calls/month", "400M API calls/week").
Next-gen CRM platform for building custom, data-driven CRM solutions with AI.
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Claim this listing for $29Key Features
Workflows Platform
Orchestrate revenue motions with Workflows to run sequences, personalized outreach, and automated playbooks across the pipeline.
Agents & Automations
Always-on agents that prospect, research, enrich, score, draft outreach, and run follow-ups to keep deals moving.
Universal Context™
A unified context layer that captures emails, calls, product usage, billing, and connected tools so agents and reps work from the same facts.
Ask Attio (AI assistant)
An AI interface to query records, get recommendations, and surface prioritized actions and answers about pipeline, accounts, and reps.
Sync & Enrich Data
Automated enrichment and data syncing across inbox, calendar, product, and other integrated systems.
Call Intelligence & Meeting Recordings
Record and analyze meetings with transcripts and call intelligence to brief reps and capture outcomes.
Real-time Reporting & Insights
Reporting and live insights for forecasting, account health, and deals at risk with actionable signal summaries.
Developer Platform (MCP, API, SDK)
APIs, SDKs, and the Attio MCP to build apps, integrations, and custom automations on the platform.
Apps & Integrations
Connect common tools (Gmail, Slack, Notion, etc.) and run Attio where teams already work.
Self-building CRM
Attio learns from connected inbox and calendar to build and populate records and initial agents from day one.
Pricing
Start for free (free tier available via the site)
Use Cases
Build pipeline around-the-clock
Agents prospect, research, and reach out when buyers are active so teams receive qualified leads ready for reps to engage.
Advance and recover deals
Agents surface stalled deals, identify risks, suggest next steps, and draft outreach to re-engage opportunities.
Automate personalized outreach
Run sequences and personalized plays that enrich leads, score ICP fit, and route them to the right rep automatically.
Account health and renewals
Monitor product usage, billing signals, and other signals to prioritize churn prevention, upsell, and renewals.
Embed & extend via developer platform
Build custom integrations, apps, and automations using the MCP, API, and SDK to tailor Attio to existing GTM stacks.
Integrations
Gmail / Outlook
Email integrations to capture and sync messages and activity.
Slack
Integrate notifications and context into Slack.
Notion, Linear, Clay
Connect product and collaboration tools to unify context and signals.
Segment, Mailchimp
Connect marketing and analytics tools to enrich lead and account data.
Outreach, Mixmax, Typeform, Zapier
Sales automation, forms, and workflow connectors to run sequences and sync data.
Import sources (Salesforce, HubSpot, Pipedrive, Zoho, CSV, Excel)
Migration and data import connectors to bring existing deal history and records into Attio.
Benefits
Limitations
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Frequently Asked Questions
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Getting Started
- 1 Step 1: Start for free (create an account on the Attio site).
- 2 Step 2: Connect your inbox and calendar so Attio can begin capturing emails and meetings (self-building from day one).
- 3 Step 3: Configure Workflows/agents and connect integrations to enrich records and route leads to reps.
Support
Docs
Developer docs and 'Start building Attio apps' resources linked from the Developers section.
Help center
Help center and support articles available from the site.
Academy
Training and product education via Attio Academy.
Sales
Talk to sales / Request a demo links for product questions and purchase.
Hire an expert
Professional services and partners available via 'Hire an expert' and partner programs.
Changelog
Product updates and announcements via the Changelog and Engineering blog.
API
Developer docs linked from site (Developers -> Developer docs / View docs).
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