clay-2-0
Clay is a go-to-market (GTM) infrastructure platform that centralizes GTM data, provides a data marketplace, and enables agentic AI workflows and orchestration to automate prospecting, enrichment, ads, and outbound/inbound GTM plays for revenue teams.
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Quick Overview
Best for: AI Agents
What it does
AI Agents software for decision-makers comparing workflow fit and alternatives.
Best fit
AI Agents
Pricing snapshot
Free
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clay-2-0
Clay is a GTM infrastructure platform designed to centralize first- and third-party GTM data, run agentic AI workflows, and launch revenue plays. It provides a data marketplace (one contract to buy data from 200+ data and AI vendors), agents that can mimic top reps and mine the web for signals, orchestration across GTM tools, and execution features to trigger emails, ads, and programmatic 1:1 messaging. Clay markets itself to GTM teams and GTM engineers with use cases such as TAM sourcing, automated inbound, lead scoring, automated outbound, CRM enrichment, launch ads and rep productivity.
Clay is presented as a production software product with trial and demo options and multiple customer case studies and metrics (examples include Intercom, OpenAI, Mistral AI, ElevenLabs) showing outcomes from using its data marketplace, agents, and orchestration features.
All-in-one B2B outbound platform with data enrichment, AI, and workflow automation.
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Claim this listing for $29Key Features
Data marketplace
One contract to buy data from 200+ data and AI vendors; create intent signals from anything on the internet and bring 1st and 3rd party data together.
Agents (Claygents)
Create agents that mimic your best reps to mine the web for custom data points, research and qualify accounts, monitor accounts for engagement signals, and prep reps with tailored details.
Orchestration / GTM data layer
Connect GTM and AI tools to a common data layer, define GTM logic once and re-use across plays, and update data across millions of records in CRMs and data warehouses in real time.
Sequencer & Execution
Use Clay's native sequencer or automate messaging and trigger emails, ads, and other actions via integrations to existing GTM tools to launch plays quickly.
Audiences & Ads sync
Centralize GTM audiences and sync targeted ad audiences to LinkedIn, Meta, and Google Ads for precision campaigns.
Signals & Intent
Track job changes, promotions, and other intent signals to prioritize outreach and engagement.
CRM enrichment
Keep CRM records accurate, complete, and continuously refreshed with live data and enrichment coverage.
Agent plugin / API & CLI
Build in Clay directly via a coding agent with API and CLI capabilities (agent plugin).
Pricing
Start for free today — free trial available (no credit card required).
Use Cases
TAM Sourcing
Find every account in your total addressable market using centralized data and automated sourcing across multiple data providers.
Automated Inbound
Enrich, score, and route inbound leads to the right rep in minutes using live signals and automated workflows.
Lead Scoring
Prioritize high-converting leads using real-time intent and engagement signals combined with enrichment data.
Automated Outbound
Personalize outreach programmatically using live intent to reach buyers at the right time and trigger outbound plays.
CRM Enrichment
Continuously refresh and keep CRM records accurate and complete with data from Clay's marketplace and enrichment workflows.
Launch Ads
Turn top accounts into precision ad campaigns and sync audiences to major ad platforms.
Rep Productivity & Pre-call Prep
Automate research, prep, and follow-ups so reps can spend more time closing deals; agents can generate tailored pre-call briefing and follow-up content.
Integrations
LinkedIn / Meta / Google Ads
Sync targeted ad audiences and launch precision ad campaigns on these major ad platforms.
Salesforce
Integrate Clay with Salesforce for record-keeping and orchestration (referenced in site copy: Salesforce for record-keeping).
Snowflake
Product data and data warehouse integration referenced in customer quote ("Snowflake for product data").
Benefits
Limitations
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Frequently Asked Questions
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Getting Started
- 1 Start free trial (page repeatedly offers "Start free trial" / "Start for free today. No credit card required").
- 2 Get a demo to see product capabilities and supported GTM plays ("Get a demo" CTAs on the site).
- 3 Explore the data marketplace or agents and build your first GTM play (the site links to "Explore data marketplace" and "Explore agents").
Support
docs
Support docs and product documentation referenced on the site ("Support docs").
demo
Get a demo via site CTAs ("Get a demo").
trial
Start a free trial ("Start free trial" / "Start for free today").
community
Community resources and events (University, livestreams, community Slack and events referenced).
API
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