clay-2-0

clay-2-0

Clay is a go-to-market platform that combines AI agents, enrichment, and intent data to provide unique data insights and enable timely, relevant actions for growth teams. It integrates with over 150 data providers and tools to automate workflows, enrich CRM data, and optimize outbound and inbound marketing efforts.

clay-2-0 is marketing software teams evaluate for marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Free API
#328 in Marketing (328 tools)
Added 0 year ago
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Quick Overview

Best for: Marketing

What it does

Marketing software for decision-makers comparing workflow fit and alternatives.

Best fit

Marketing

Pricing snapshot

Free

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clay-2-0

Clay is designed to empower go-to-market (GTM) teams by bringing together AI-driven research, data enrichment, and intent signals into a single platform. It enables teams to research target companies and people using AI, build GTM workflows with natural language, track job changes and social mentions, and combine multiple data sources to create dynamic audiences. Clay is ideal for sales, marketing, and revenue operations teams looking to automate and scale their outreach and data enrichment processes. Trusted by over 300,000 GTM teams, Clay integrates with 150+ providers and tools, providing a comprehensive data foundation to drive growth and improve campaign effectiveness.

All-in-one B2B outbound platform with data enrichment, AI, and workflow automation.

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Key Features

Claygent

AI-powered research tool to find and enrich target companies and contacts.

Sculptor

Build GTM workflows using natural language commands for quick automation.

Signals

Track job changes, news, social mentions, and other intent signals to prioritize outreach.

Audiences

Combine signals, enrichment data, and CRM records to create high-intent buyer segments.

Integrations

Connect to over 150 data providers and popular GTM tools for seamless data flow.

Sequencer

Automate and launch personalized email outreach campaigns with dynamic workflows.

CRM Enrichment & Hygiene

Automatically enrich and clean CRM data to maintain accuracy and completeness.

TAM Sourcing

Source total addressable market data to plan and prioritize sales territories.

Waterfall Enrichment

Use multiple data providers in sequence to maximize enrichment coverage.

Account & Lead Scoring

Score accounts and leads based on enrichment and intent data to prioritize sales efforts.

Automated Inbound & Outbound

Automate lead enrichment, routing, and outbound campaigns to increase efficiency.

AI Formula Generator

Use AI to create custom formulas for data transformation and workflow logic.

Salesforce Package

Pre-built integration package to connect Clay workflows with Salesforce CRM.

Pricing

Free Tier Available

Clay offers a free tier to start building and experimenting with the platform, including access to core features and integrations.

Use Cases

CRM Enrichment and Maintenance

Automatically enrich and clean CRM records to improve data quality and sales effectiveness.

Intent-Based Outbound Campaigns

Leverage intent signals like job changes and social mentions to trigger personalized outreach.

Account and Lead Scoring

Prioritize sales efforts by scoring leads and accounts using combined enrichment and intent data.

Total Addressable Market (TAM) Sourcing

Identify and source high-value market segments for targeted sales and marketing campaigns.

Automated Inbound Lead Routing

Enrich and route inbound leads automatically to the right sales reps for faster follow-up.

Growth Marketing Campaigns

Build targeted campaigns across multiple channels using enriched data and AI-driven workflows.

Integrations

Salesforce

Seamlessly sync enriched data and workflows with Salesforce CRM.

Gong

Connect Claygent AI research to Gong for enhanced sales insights.

Google Docs

Integrate data and AI workflows with Google Docs for documentation and collaboration.

150+ Data Providers

Access a wide range of premium data sources for enrichment and intent signals.

Email Sequencers and Marketing Tools

Push data to email tools and launch automated outreach campaigns.

CRMs, Data Warehouses, CMS, Ad Managers

Update and sync data across various tools in your tech stack via API and native integrations.

Benefits

Centralizes access to over 150 premium data providers in one platform, reducing tool sprawl.
Automates manual research and data enrichment, saving teams hours per week.
Enables scalable, AI-driven workflows that improve GTM execution and campaign performance.
Improves data quality and CRM hygiene for more accurate sales and marketing insights.
Supports compliance with enterprise-grade security standards including SOC 2 Type II, GDPR, CCPA, and ISO 27001.
Facilitates rapid experimentation and iteration of growth strategies with flexible workflows.

Limitations

Pricing details and specific plan tiers are not publicly detailed on the website.
Some advanced features and integrations may require technical setup or API knowledge.
The platform is primarily focused on GTM teams and may not cover non-sales/marketing use cases extensively.

Frequently Asked Questions

What types of data providers does Clay integrate with?
Clay integrates with over 150 premium data providers covering enrichment, intent signals, and CRM data to provide comprehensive GTM insights.
Can I automate outbound email campaigns with Clay?
Yes, Clay’s Sequencer feature allows you to automate and launch personalized email outreach campaigns based on enriched data and intent signals.
Is Clay compliant with data privacy regulations?
Clay is compliant with major data privacy standards including SOC 2 Type II, GDPR, CCPA, and ISO 27001 to ensure secure and lawful data handling.
Does Clay offer a free trial?
Yes, Clay offers a 14-day Pro trial with no credit card required to explore its features and integrations.
Can I connect Clay to my existing CRM?
Clay supports integrations with popular CRMs like Salesforce and allows syncing enriched data and workflows to maintain CRM hygiene.

Getting Started

  1. 1 Sign up for a free account or start a 14-day Pro trial on the Clay website.
  2. 2 Connect your CRM and other data sources to Clay using built-in integrations or API keys.
  3. 3 Use Claygent to research and enrich target companies and contacts with AI.
  4. 4 Build GTM workflows using Sculptor’s natural language interface or pre-built templates.
  5. 5 Set up automated sequences and triggers to launch personalized outreach campaigns.
  6. 6 Monitor signals and update audiences dynamically to optimize sales and marketing efforts.

Support

Contact Form

Reach out via the contact form on the Clay website for demos and support.

Slack Community

Join the Clay Slack community with 20K+ growth experts for live support and discussions.

University

Access tutorials and learning resources to master Clay’s features.

Blog

Read guides and best practices for outbound marketing and AI copywriting.

Live Training

Participate in live cohorts and training sessions to accelerate onboarding.

API

Available: Yes
Documentation:

Clay provides HTTP API capabilities to build custom integrations and push data to various tools without code.

Rate Limits:

Specific rate limit information is not publicly available.

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