clay-2-0
Clay is a go-to-market platform that combines AI agents, enrichment, and intent data to provide unique data insights and enable timely, relevant actions for growth teams. It integrates with over 150 data providers and tools to automate workflows, enrich CRM data, and optimize outbound and inbound marketing efforts.
clay-2-0 is marketing software teams evaluate for marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Marketing
What it does
Marketing software for decision-makers comparing workflow fit and alternatives.
Best fit
Marketing
Pricing snapshot
Free
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clay-2-0
Clay is designed to empower go-to-market (GTM) teams by bringing together AI-driven research, data enrichment, and intent signals into a single platform. It enables teams to research target companies and people using AI, build GTM workflows with natural language, track job changes and social mentions, and combine multiple data sources to create dynamic audiences. Clay is ideal for sales, marketing, and revenue operations teams looking to automate and scale their outreach and data enrichment processes. Trusted by over 300,000 GTM teams, Clay integrates with 150+ providers and tools, providing a comprehensive data foundation to drive growth and improve campaign effectiveness.
All-in-one B2B outbound platform with data enrichment, AI, and workflow automation.
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Claim this listingKey Features
Claygent
AI-powered research tool to find and enrich target companies and contacts.
Sculptor
Build GTM workflows using natural language commands for quick automation.
Signals
Track job changes, news, social mentions, and other intent signals to prioritize outreach.
Audiences
Combine signals, enrichment data, and CRM records to create high-intent buyer segments.
Integrations
Connect to over 150 data providers and popular GTM tools for seamless data flow.
Sequencer
Automate and launch personalized email outreach campaigns with dynamic workflows.
CRM Enrichment & Hygiene
Automatically enrich and clean CRM data to maintain accuracy and completeness.
TAM Sourcing
Source total addressable market data to plan and prioritize sales territories.
Waterfall Enrichment
Use multiple data providers in sequence to maximize enrichment coverage.
Account & Lead Scoring
Score accounts and leads based on enrichment and intent data to prioritize sales efforts.
Automated Inbound & Outbound
Automate lead enrichment, routing, and outbound campaigns to increase efficiency.
AI Formula Generator
Use AI to create custom formulas for data transformation and workflow logic.
Salesforce Package
Pre-built integration package to connect Clay workflows with Salesforce CRM.
Pricing
Clay offers a free tier to start building and experimenting with the platform, including access to core features and integrations.
Use Cases
CRM Enrichment and Maintenance
Automatically enrich and clean CRM records to improve data quality and sales effectiveness.
Intent-Based Outbound Campaigns
Leverage intent signals like job changes and social mentions to trigger personalized outreach.
Account and Lead Scoring
Prioritize sales efforts by scoring leads and accounts using combined enrichment and intent data.
Total Addressable Market (TAM) Sourcing
Identify and source high-value market segments for targeted sales and marketing campaigns.
Automated Inbound Lead Routing
Enrich and route inbound leads automatically to the right sales reps for faster follow-up.
Growth Marketing Campaigns
Build targeted campaigns across multiple channels using enriched data and AI-driven workflows.
Integrations
Salesforce
Seamlessly sync enriched data and workflows with Salesforce CRM.
Gong
Connect Claygent AI research to Gong for enhanced sales insights.
Google Docs
Integrate data and AI workflows with Google Docs for documentation and collaboration.
150+ Data Providers
Access a wide range of premium data sources for enrichment and intent signals.
Email Sequencers and Marketing Tools
Push data to email tools and launch automated outreach campaigns.
CRMs, Data Warehouses, CMS, Ad Managers
Update and sync data across various tools in your tech stack via API and native integrations.
Benefits
Limitations
Frequently Asked Questions
What types of data providers does Clay integrate with?
Can I automate outbound email campaigns with Clay?
Is Clay compliant with data privacy regulations?
Does Clay offer a free trial?
Can I connect Clay to my existing CRM?
Getting Started
- 1 Sign up for a free account or start a 14-day Pro trial on the Clay website.
- 2 Connect your CRM and other data sources to Clay using built-in integrations or API keys.
- 3 Use Claygent to research and enrich target companies and contacts with AI.
- 4 Build GTM workflows using Sculptor’s natural language interface or pre-built templates.
- 5 Set up automated sequences and triggers to launch personalized outreach campaigns.
- 6 Monitor signals and update audiences dynamically to optimize sales and marketing efforts.
Support
Contact Form
Reach out via the contact form on the Clay website for demos and support.
Slack Community
Join the Clay Slack community with 20K+ growth experts for live support and discussions.
University
Access tutorials and learning resources to master Clay’s features.
Blog
Read guides and best practices for outbound marketing and AI copywriting.
Live Training
Participate in live cohorts and training sessions to accelerate onboarding.
API
Clay provides HTTP API capabilities to build custom integrations and push data to various tools without code.
Specific rate limit information is not publicly available.
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