macha

macha

Macha is an AI agent platform that automates customer support workflows by building agents that read tickets, act across a company’s connected tools (Zendesk, Notion, Slack, etc.), and resolve or escalate issues end-to-end. It targets support teams and help desks, offering no-code agent creation, a Sidekick copilot, and privacy-first security controls.

macha is ai agents software teams evaluate for ai agents. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Freemium API Enterprise 75/100
#560 in AI Agents (560 tools)
Added 0 year ago
Data reviewed Jul 16, 2026

Profile facts come from the vendor source. AiMatch labels unknown pricing or API details instead of estimating them.

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Quick Overview

Best for: AI Agents

What it does

AI Agents software for decision-makers comparing workflow fit and alternatives.

Best fit

AI Agents

Pricing snapshot

Freemium from 7-day free trial · no credit card required

Next step

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macha

Macha is a B2B platform that builds and runs AI agents on top of existing help desks and connected tools. Support teams describe an agent’s behavior in plain English, connect the tools (Zendesk, Notion, Slack, etc.), and deploy agents that read tickets, act across the integrated systems, and resolve or close tickets automatically. The product includes a Sidekick in-dashboard copilot that proposes agent configurations, connects tools, and tests agents before they go live, and emphasizes privacy controls such as zero data retention and GDPR alignment.

AI customer support chatbot for Shopify and Zendesk, automating responses and improving efficiency.

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Key Features

Plain-English agent builder

Describe what an agent should do in plain English; the agent follows those instructions and can be edited or approved before going live.'

Sidekick copilot

An in-dashboard AI assistant that proposes agent configurations, connects tools/APIs, and tests agents before deployment ('Sidekick proposes the agent, connects your tools and APIs, then tests it before it goes live').

Pre-built integrations and custom tools

Ready-made integrations (Zendesk, Notion, Slack, Shopify, Stripe, Google Workspace, Confluence, etc.) plus a custom tool builder for any API so agents can read, write, and act across systems ('If it has an API, your agents can use it').

Autonomous multi-step workflows

Agents run multi-step workflows end-to-end, not just single actions; they can run fully autonomously or require human approval ('Multi-step workflows — not just single actions','Run fully autonomously, or with a human approval step').

Knowledge ingestion & sync

Upload files (PDF, DOCX, CSV), crawl sites, or live-sync from tools like Zendesk and Notion to give agents indexed knowledge and search access.'

Audit trails & evaluation

Full audit trail for every action taken and Auto-Eval scores conversations against instructions automatically on every plan.'

Privacy & security controls

Zero data retention policy, GDPR-aligned, end-to-end encryption, and references to a Security DPA and compliance statements.

Pricing

Free Tier Available

7-day free trial · no credit card required

Free trial

7-day free trial · no credit card required
  • Try Macha on live tickets for 7 days without a credit card

Use Cases

Ticket triage and resolution

Automatically read incoming tickets, gather context across systems, draft replies, update records, and close tickets end-to-end.

Knowledge-driven replies

Use indexed knowledge (help centers, docs, uploaded files) to produce accurate, consistent responses and reduce resolution time.'

Cross-system workflow automation

Run workflows that update records, notify teams, and perform actions across commerce, CRM, and internal systems (e.g., Slack alerts, Shopify/Stripe actions).

Integrations

Zendesk

Full help-desk integration: search tickets, update, reply, and close tickets.

Notion

Search pages and use team docs/knowledge as agent context.

Slack

Send messages and alerts to team channels as part of workflows.

Shopify

Listed among commerce integrations for support workflows.

Stripe

Listed among commerce integrations for transactional workflows.

Freshdesk & Gorgias

Other supported help-desk integrations mentioned on the site.

Google Workspace, Confluence

Productivity and documentation integrations for agent context and knowledge.'

Custom tools / Any API

Custom tool builder for any API or internal system so agents can use services not provided out of the box ('If it has an API, your agents can use it').

Benefits

Speeds up resolution time by automating repetitive help-desk work and end-to-end workflows.
No-code, plain-English agent creation reduces engineering overhead for support teams.
Supports many integrations and custom API tools so agents can act across your entire stack.
Privacy-first design: zero data retention and GDPR alignment to protect customer data.
Full audit trails and Auto-Eval give visibility and measurable quality controls.

Limitations

May not handle every nuanced or highly specialized query automatically (testimonial notes: 'Our queries are a little nuanced, so we can't always use it').
No public, detailed pricing tiers listed on the provided page beyond a 7-day trial.

Frequently Asked Questions

No verified FAQs are available.

Getting Started

  1. 1 Connect your help desk (e.g., Zendesk) and the other tools your team uses.
  2. 2 Describe the agent’s behavior in plain English using the built-in editor or use Sidekick to propose a configuration.
  3. 3 Connect the necessary integrations/tools, review/test the proposed agent, then enable it to run autonomously or with human approval.

Support

Documentation

Documentation and API Reference are linked from the site ('Documentation','API Reference').

Demo

Request a product demo via 'Get a demo' CTA on the site.

Help center

Help Centre and Changelog links are available for product updates and troubleshooting.

Start trial

Start a 7-day free trial from the site to evaluate the product hands-on.

API

Available: Yes
Documentation:

API Reference (linked from the site)

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