macha
Macha is an AI agent platform that automates customer support workflows by building agents that read tickets, act across a company’s connected tools (Zendesk, Notion, Slack, etc.), and resolve or escalate issues end-to-end. It targets support teams and help desks, offering no-code agent creation, a Sidekick copilot, and privacy-first security controls.
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Quick Overview
Best for: AI Agents
What it does
AI Agents software for decision-makers comparing workflow fit and alternatives.
Best fit
AI Agents
Pricing snapshot
Freemium from 7-day free trial · no credit card required
Next step
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macha
Macha is a B2B platform that builds and runs AI agents on top of existing help desks and connected tools. Support teams describe an agent’s behavior in plain English, connect the tools (Zendesk, Notion, Slack, etc.), and deploy agents that read tickets, act across the integrated systems, and resolve or close tickets automatically. The product includes a Sidekick in-dashboard copilot that proposes agent configurations, connects tools, and tests agents before they go live, and emphasizes privacy controls such as zero data retention and GDPR alignment.
AI customer support chatbot for Shopify and Zendesk, automating responses and improving efficiency.
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Claim this listing for $29Key Features
Plain-English agent builder
Describe what an agent should do in plain English; the agent follows those instructions and can be edited or approved before going live.'
Sidekick copilot
An in-dashboard AI assistant that proposes agent configurations, connects tools/APIs, and tests agents before deployment ('Sidekick proposes the agent, connects your tools and APIs, then tests it before it goes live').
Pre-built integrations and custom tools
Ready-made integrations (Zendesk, Notion, Slack, Shopify, Stripe, Google Workspace, Confluence, etc.) plus a custom tool builder for any API so agents can read, write, and act across systems ('If it has an API, your agents can use it').
Autonomous multi-step workflows
Agents run multi-step workflows end-to-end, not just single actions; they can run fully autonomously or require human approval ('Multi-step workflows — not just single actions','Run fully autonomously, or with a human approval step').
Knowledge ingestion & sync
Upload files (PDF, DOCX, CSV), crawl sites, or live-sync from tools like Zendesk and Notion to give agents indexed knowledge and search access.'
Audit trails & evaluation
Full audit trail for every action taken and Auto-Eval scores conversations against instructions automatically on every plan.'
Privacy & security controls
Zero data retention policy, GDPR-aligned, end-to-end encryption, and references to a Security DPA and compliance statements.
Pricing
7-day free trial · no credit card required
Free trial
7-day free trial · no credit card required- Try Macha on live tickets for 7 days without a credit card
Use Cases
Ticket triage and resolution
Automatically read incoming tickets, gather context across systems, draft replies, update records, and close tickets end-to-end.
Knowledge-driven replies
Use indexed knowledge (help centers, docs, uploaded files) to produce accurate, consistent responses and reduce resolution time.'
Cross-system workflow automation
Run workflows that update records, notify teams, and perform actions across commerce, CRM, and internal systems (e.g., Slack alerts, Shopify/Stripe actions).
Integrations
Zendesk
Full help-desk integration: search tickets, update, reply, and close tickets.
Notion
Search pages and use team docs/knowledge as agent context.
Slack
Send messages and alerts to team channels as part of workflows.
Shopify
Listed among commerce integrations for support workflows.
Stripe
Listed among commerce integrations for transactional workflows.
Freshdesk & Gorgias
Other supported help-desk integrations mentioned on the site.
Google Workspace, Confluence
Productivity and documentation integrations for agent context and knowledge.'
Custom tools / Any API
Custom tool builder for any API or internal system so agents can use services not provided out of the box ('If it has an API, your agents can use it').
Benefits
Limitations
Frequently Asked Questions
Claim this listing to publish FAQs.
Getting Started
- 1 Connect your help desk (e.g., Zendesk) and the other tools your team uses.
- 2 Describe the agent’s behavior in plain English using the built-in editor or use Sidekick to propose a configuration.
- 3 Connect the necessary integrations/tools, review/test the proposed agent, then enable it to run autonomously or with human approval.
Support
Documentation
Documentation and API Reference are linked from the site ('Documentation','API Reference').
Demo
Request a product demo via 'Get a demo' CTA on the site.
Help center
Help Centre and Changelog links are available for product updates and troubleshooting.
Start trial
Start a 7-day free trial from the site to evaluate the product hands-on.
API
API Reference (linked from the site)
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