realeye-io
RealEye.io is an online research platform offering webcam-based eye-tracking and neuromarketing studies, enabling users to conduct distributed research and analyze data directly from a web browser without additional software installation.
realeye-io is research software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
Quick Overview
Best for: Content & Marketing
What it does
Research software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Free
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realeye-io
RealEye.io provides an all-in-one solution for conducting eye-tracking and neuromarketing studies using webcam technology. It leverages AI and deep neural networks to analyze webcam images in real-time within a web browser, predicting gaze points with up to 110 px accuracy and a frequency of up to 60 Hz. This innovative approach eliminates the need for specialized hardware or software installations, making eye-tracking accessible to freelancers, companies, students, and universities. The platform supports distributed studies with participants using their own devices or RealEye's global panel, ensuring privacy by processing data locally and only storing gaze point predictions. RealEye also offers facial coding features to analyze participant engagement, useful for video advertisement testing.
Online webcam eye-tracking platform for research and analysis.
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Claim this listingKey Features
Webcam Eye-Tracking
AI-powered gaze point prediction using webcam images processed in real-time within the browser, with accuracy around 110 px and up to 60 Hz frequency.
Distributed Study Management
Conduct studies remotely by inviting participants via links or using RealEye's panel from the UK, US, and other locations.
Facial Coding
Collects and stores basic facial coding data to measure entertainment levels and engagement during video advertisements.
Multi-Device Support
Supports studies on laptops, PCs, and smartphones without requiring software installation.
Survey and Reaction Time Modules
Includes integrated survey questions, mouse tracking, click tracking, and reaction time measurements.
Data Analysis Tools
Provides heatmaps, fixation and gaze metrics, area of interest (AOI) analysis, screen recordings, and downloadable reports.
Team Collaboration
Allows multiple team members to access and collaborate on the RealEye dashboard.
Custom Feature Requests
Supports custom translations and additional data export options upon request.
Multi-Language Support
Tests and studies are available in multiple languages.
Education Offer
Special offers and encouragement for students and universities to use the platform for research and learning.
Pricing
RealEye offers a free trial allowing users to try demo studies and explore platform capabilities before purchasing a license.
Use Cases
Neuromarketing Research
Analyze consumer attention and engagement with advertisements, packaging, and displays using eye-tracking and facial coding.
Website and UI Testing
Evaluate user interaction on websites and digital interfaces by tracking gaze points and mouse behavior.
Academic Research
Enable universities and researchers to conduct neuroscience and behavioral studies remotely with webcam eye-tracking.
Mobile User Experience Testing
Conduct eye-tracking studies on mobile page mockups and smartphone screens via web browsers.
Panel-Based Studies
Use RealEye's global participant panel for natural interaction studies without prior exposure to stimuli.
Integrations
Survey Tools and Panels
RealEye can connect with any survey tool or panel to integrate eye-tracking data with survey responses.
Benefits
Limitations
Frequently Asked Questions
Do participants need to install any software to take part in a study?
How accurate is the webcam eye-tracking?
Is participant privacy protected?
Can I use my own participants or do I have to use RealEye's panel?
Does RealEye support mobile device studies?
Getting Started
- 1 Step 1: Register for a RealEye account at https://app.realeye.io/register.
- 2 Step 2: Choose or create a study type (e.g., demo study, live website, mobile mockup).
- 3 Step 3: Upload stimuli or set up the study parameters using the user-friendly dashboard.
- 4 Step 4: Invite participants via a participation link or select RealEye panelists.
- 5 Step 5: Collect data remotely as participants complete the study using their webcams.
- 6 Step 6: Analyze results using built-in tools such as heatmaps, fixation data, and facial coding.
- 7 Step 7: Export data and reports or collaborate with your team through the dashboard.
Support
Customer Support
Responsive support team available to assist at every step.
Training
One-hour training sessions available with selected licenses.
Knowledge Base
Online knowledge base with articles and guides to help with research.
Custom Feature Requests
Support for custom translations and additional data exports.
API
API documentation information is not available.
Rate limit information is not available.
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