realeye-io
RealEye.io is a web-based research platform that provides webcam-based eye-tracking, attention and basic facial-emotion (facial coding) analysis for remote studies, targeted at researchers, universities and businesses.
realeye-io is research software teams evaluate for education & research. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Review official source →Quick Overview
Best for: Education & Research
What it does
Research software for decision-makers comparing workflow fit and alternatives.
Best fit
Education & Research
Pricing snapshot
Free from $10 per panelist (panelist hire service)
Next step
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realeye-io
RealEye is an online research platform that performs webcam-based eye-tracking and basic facial-emotion (facial coding) analysis entirely in the web browser. It targets researchers, universities, market-research teams and companies that need remote, distributed eye-tracking without specialized hardware. The platform lets users create studies using images, videos or live websites, run tests on PCs and smartphones, collect gaze, fixation, mouse/click and keystroke data, then analyze results in an online dashboard or export raw and processed data.
Online webcam eye-tracking platform for research and analysis.
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Claim this listing for $29Key Features
Webcam-based eye-tracking
Predicts gaze points using a deep neural network running in the browser; supports gaze and fixation-based metrics.
Attention & Emotions (Facial Coding)
Collects and stores basic facial coding information (entertainment level and basic emotion signals) since version 6.10 for video testing.
Study dashboard and analytics
Online dashboard provides aggregated and individual heatmaps, replay of gaze and fixation plots, AOI creation and statistics, and various fixation/gaze metrics (TTFF, average fixation time, total time, revisits, etc.).
Stimuli support
Supports image, video and live website stimuli, as well as interactive mockups and smartphone-specific tests.
Mouse / key tracking and surveys
Captures mouse movements, clicks, keystrokes, and integrates follow-up survey questions within studies.
Panelists and panel integration
Offers an external panel integration and a RealEye panelist service (panelists available for hire).
Data export & API
Export raw and processed data and connect with external tools; API Docs are available on the site.
Multilanguage and device coverage
Supports multiple languages and runs in mobile web browsers and desktop browsers without additional software.
GDPR compliance and privacy measures
States GDPR compliance and that image/audio are not sent to servers; only gaze point predictions are stored.
Pricing
Try For Free (no credit card required) — free trial/demo available on the site.
RealEye Panelists
$10 per panelist (panelist hire service)- Qualified panelists delivered
- 100% qualified results within 1 business day (as advertised)
Use Cases
Academic research and teaching
Used by universities and researchers for lab assignments and classroom exercises to gather and analyze eye-tracking data without lab equipment.
Market research and ads testing
Evaluate attention and emotional responses to ads, packaging, OOH formats, and creative assets using remote participants.
Website and UX testing
Run live website tests to measure where users look, clicks and revisits, enabling optimization of UI and conversions.
Shelf testing and neuromarketing
Assess attention and visual salience of product displays or shelf configurations.
Remote distributed studies with panels
Recruit RealEye panelists or connect external panels/survey tools to run fully remote studies and collect qualified data quickly.
Integrations
External survey and panel tools
Platform can connect with any panel, survey, tool or system to collect data via participation links.
API
Data export and API connectivity are provided (API Docs linked on the site).
Benefits
Limitations
Frequently Asked Questions
How accurate are the eye-tracking results?
How does online webcam eye-tracking work?
Who can participate in my study?
Do you provide emotional analysis?
Getting Started
- 1 Step 1: Create a study in the web browser — add images, video or live website stimuli and configure triggers and follow-up questions.
- 2 Step 2: Gather data — share a single participation link, connect an external panel or hire RealEye panelists; participants use a webcam-equipped device.
- 3 Step 3: Analyze results — use the online dashboard to view heatmaps, replay gaze data, create AOIs, export raw/processed data or download recordings.
Support
Support
Support team contact available; customers praise responsive support and custom feature requests.
Knowledge Base / Docs
Knowledge Base, API Docs and whitepapers are available online to help with setup and accuracy guidance.
Training
1-hour training available in selected licenses (advertised on site).
API
API Docs (linked on site)
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