realeye-io

realeye-io

RealEye.io is an online research platform offering webcam-based eye-tracking and neuromarketing studies, enabling users to conduct distributed research and analyze data directly from a web browser without additional software installation.

realeye-io is research software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Free
#93 in Research (93 tools)
Added 0 year ago
30550 directory views this week

Quick Overview

Best for: Content & Marketing

What it does

Research software for decision-makers comparing workflow fit and alternatives.

Best fit

Content & Marketing

Pricing snapshot

Free

Next step

Compare realeye-io with similar tools before you shortlist it.

Compare this tool before you shortlist it

Review alternatives, pricing posture, and workflow fit side by side.

realeye-io

RealEye.io provides an all-in-one solution for conducting eye-tracking and neuromarketing studies using webcam technology. It leverages AI and deep neural networks to analyze webcam images in real-time within a web browser, predicting gaze points with up to 110 px accuracy and a frequency of up to 60 Hz. This innovative approach eliminates the need for specialized hardware or software installations, making eye-tracking accessible to freelancers, companies, students, and universities. The platform supports distributed studies with participants using their own devices or RealEye's global panel, ensuring privacy by processing data locally and only storing gaze point predictions. RealEye also offers facial coding features to analyze participant engagement, useful for video advertisement testing.

Online webcam eye-tracking platform for research and analysis.

Own this listing?

Claim this page to add pricing, features, screenshots, and verified owner details.

Claim this listing

Key Features

Webcam Eye-Tracking

AI-powered gaze point prediction using webcam images processed in real-time within the browser, with accuracy around 110 px and up to 60 Hz frequency.

Distributed Study Management

Conduct studies remotely by inviting participants via links or using RealEye's panel from the UK, US, and other locations.

Facial Coding

Collects and stores basic facial coding data to measure entertainment levels and engagement during video advertisements.

Multi-Device Support

Supports studies on laptops, PCs, and smartphones without requiring software installation.

Survey and Reaction Time Modules

Includes integrated survey questions, mouse tracking, click tracking, and reaction time measurements.

Data Analysis Tools

Provides heatmaps, fixation and gaze metrics, area of interest (AOI) analysis, screen recordings, and downloadable reports.

Team Collaboration

Allows multiple team members to access and collaborate on the RealEye dashboard.

Custom Feature Requests

Supports custom translations and additional data export options upon request.

Multi-Language Support

Tests and studies are available in multiple languages.

Education Offer

Special offers and encouragement for students and universities to use the platform for research and learning.

Pricing

Free Tier Available

RealEye offers a free trial allowing users to try demo studies and explore platform capabilities before purchasing a license.

Use Cases

Neuromarketing Research

Analyze consumer attention and engagement with advertisements, packaging, and displays using eye-tracking and facial coding.

Website and UI Testing

Evaluate user interaction on websites and digital interfaces by tracking gaze points and mouse behavior.

Academic Research

Enable universities and researchers to conduct neuroscience and behavioral studies remotely with webcam eye-tracking.

Mobile User Experience Testing

Conduct eye-tracking studies on mobile page mockups and smartphone screens via web browsers.

Panel-Based Studies

Use RealEye's global participant panel for natural interaction studies without prior exposure to stimuli.

Integrations

Survey Tools and Panels

RealEye can connect with any survey tool or panel to integrate eye-tracking data with survey responses.

Benefits

No need for specialized hardware or software installations; runs entirely in web browsers.
High accuracy and frequency of gaze tracking suitable for detailed interaction analysis.
Privacy-focused processing with no webcam images or audio sent to servers.
Flexible participant recruitment using own users or RealEye's global panel.
Comprehensive data analysis tools including heatmaps, fixation metrics, and facial coding.
Strong customer support with training, custom feature requests, and knowledge base.
Accessible to a wide range of users including freelancers, companies, students, and researchers.

Limitations

RealEye panel participants cannot take part in 'Live Website' studies or studies longer than 10 minutes.
Accuracy depends on participant's webcam quality and environmental conditions.
Facial coding data collection is basic and may not cover all emotional states.

Frequently Asked Questions

Do participants need to install any software to take part in a study?
No, all studies run entirely in a web browser without requiring any software installation.
How accurate is the webcam eye-tracking?
RealEye studies have an accuracy of around 110 pixels, sufficient to analyze interactions at the size of a single button.
Is participant privacy protected?
Yes, webcam images and audio are not sent to servers; only gaze point predictions are stored as text data.
Can I use my own participants or do I have to use RealEye's panel?
You can invite your own participants or use RealEye's global panel, which mainly includes users from the UK and US.
Does RealEye support mobile device studies?
Yes, studies can be conducted on mobile page mockups and smartphones via web browsers.

Getting Started

  1. 1 Step 1: Register for a RealEye account at https://app.realeye.io/register.
  2. 2 Step 2: Choose or create a study type (e.g., demo study, live website, mobile mockup).
  3. 3 Step 3: Upload stimuli or set up the study parameters using the user-friendly dashboard.
  4. 4 Step 4: Invite participants via a participation link or select RealEye panelists.
  5. 5 Step 5: Collect data remotely as participants complete the study using their webcams.
  6. 6 Step 6: Analyze results using built-in tools such as heatmaps, fixation data, and facial coding.
  7. 7 Step 7: Export data and reports or collaborate with your team through the dashboard.

Support

Customer Support

Responsive support team available to assist at every step.

Training

One-hour training sessions available with selected licenses.

Knowledge Base

Online knowledge base with articles and guides to help with research.

Custom Feature Requests

Support for custom translations and additional data exports.

API

Available: No
Documentation:

API documentation information is not available.

Rate Limits:

Rate limit information is not available.

Compare realeye-io with similar tools

See how it stacks up against alternatives

Related Tools

View all 93 →
Freemium
Andi

Andi

Andi AI is a privacy-first, AI-powered search engine that returns direct answers and synthesized summaries (not just links), powered by Trantora — a proprietary AI index that ranks content by meaning and credibility.

Research AI
Free
Pdfgpt

Pdfgpt

PDF GPT is an AI-powered tool for reading and interacting with PDF documents — it summarizes, searches, translates, and provides answers with page-level citations, supporting 90+ languages and used by researchers and professionals.

Research
Contact for pricing
market-research-powered-by-ai-simulation

market-research-powered-by-ai-simulation

Personalive is an AI-powered market research platform that generates hyperrealistic customer personas to deliver real-time, global insights for concept testing, product feedback, ad/message testing, surveys, interviews, and more.

Research
High-growth
Freemium
usercall

usercall

UserCall is an AI-powered qualitative research platform that conducts AI agent moderated 1:1 voice interviews to deliver deep, unbiased user insights and qualitative analysis at scale, enabling teams to make faster, data-driven decisions.

Research
Freemium
Powered By AI

Powered By AI

PoweredByAI is a curated AI tools directory (10,000+ listings) that helps individuals, creators, and businesses discover, compare, and access free and paid AI tools across categories, with verified listings, exclusive deals, and submission/featured placement options.

Research Artificial Intelligence
Contact for pricing
Rawbot

Rawbot

Rawbot is a web-based tool for comparing AI models, designed to simplify model selection and benchmarking for developers, researchers, and decision-makers.

Research
Freemium
docAnalyzer.ai

docAnalyzer.ai

A source‑grounded AI workspace for expert practitioners that converts large, mixed-format document libraries into production-ready artifacts (PDFs, spreadsheets, charts, bundles) with strict, traceable citations and multi-model support.

Research B2B
Freemium
MyLens AI

MyLens AI

MyLens AI converts dense or scattered content (text, PDFs, slides, images, spreadsheets, webpages, YouTube links) into interactive, AI-powered visualizations and diagrams that are explorable, traceable to sources, and customizable for sharing and presentation.

Research Presentation Software

Premium Alternatives

Paid
botgauge

botgauge

BotGauge is an AI-driven autonomous QA solution that delivers over 80% test coverage within two weeks, enabling faster, more reliable end-to-end testing with human-verified accuracy. It is designed for engineering teams seeking to automate testing without the need for scripting or large QA teams.

Automation
Paid
Praneetbrar

Praneetbrar

Praneet Brar is a web developer and research engineer who designs and builds custom web applications, AI-powered apps, launch/discovery platforms, and productized templates for startups, makers, and businesses.

Developer Tools
Paid
Outgrw

Outgrw

FastReach 2.0 (by Outgrw) is a step-by-step LinkedIn outreach program that teaches founders and service-based providers a repeatable system to book high-ticket sales calls using tested targeting, messaging, profile credibility fixes, and automation.

Sales
Paid
cannypen

cannypen

CannyPen is an AI-powered content creation platform offering a wide range of tools including AI writing, voiceovers, image generation, and code writing to help users create high-quality content quickly and efficiently.

Writing & Text
Paid
Aichatty

Aichatty

ChattyAi is a subscription-based AI chat product offered for $9.99/month and sold via Lemon Squeezy. The public page provides pricing and purchase details but minimal product feature information.

Chat
Paid
Aiimagetovideo

Aiimagetovideo

AI Image to Video instantly converts still images into short, high-quality videos using a fixed Sora 2 AI model — no editing skills required. Designed for creators, designers, and marketers who need fast, customizable video outputs.

Text-to-Video
Enterprise-ready High-growth
Paid
scanlist

scanlist

Scanlist is an AI-powered marketing assistant that helps users find business contacts, write personalized message sequences, and create high-quality marketing copies efficiently. It integrates real-time data enrichment and AI-driven content generation for sales, marketing, and recruiting teams.

Marketing
Paid
Veo-3

Veo-3

Veo 3 is an AI video generator powered by Google DeepMind's Veo 3 model with V2A technology, producing professional, broadcast-quality videos with synchronized audio and dialogue from text or image prompts in seconds.

Video Generation

Explore Related Categories

Explore by Outcome