Reword
Reword is an AI-assisted writing platform that trains a custom 'Cowriter' on your team's existing content to help produce people-first, SEO-optimised articles with research, citations, and collaborative editing tools.
Reword is copywriting software teams evaluate for content & marketing. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Content & Marketing
What it does
Copywriting software for decision-makers comparing workflow fit and alternatives.
Best fit
Content & Marketing
Pricing snapshot
Free
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Reword
Reword is a collaborative AI writing platform designed to help teams produce people-first, search-optimised content. It trains a bespoke Cowriter on your organisation's existing writing to preserve tone, structure and voice while providing research-backed suggestions, citations, and editorial guidance. The product combines topic research, search analytics, cluster planning, a co-editing AI-assisted editor, and workflow apps (including CMS integrations) to streamline the content pipeline. Reword targets content teams, publishers, and individual writers who want to scale high-quality, reliable articles while keeping human oversight and editorial control.
Reword is an AI-assisted writing platform that trains a custom 'Cowriter' on your team's existing content to help produce people-first, SEO-optimised articles with research, citations, and collaborative editing tools.
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Claim this listingKey Features
Cowriter (trainable AI)
Train an AI on your complete corpus so it learns your team's writing style, tone, and structure to produce content that matches your voice.
Citations & Research
Built-in research capabilities and citation support help surface reputable sources and attach references to claims made in generated content.
AI-assisted Collaborative Editor
A multi-user editor with AI suggestions and commands that enables writers and editors to co-author, refine, and optimise drafts in real time.
Topic Clusters & Topic Ideas
Organise existing content into clusters, discover gaps, and generate new topic ideas trained on your archive to expand your content pipeline.
Search Analytics & Search Ring™
Explore real search metrics (powered by Google) and predict search performance and intent alignment with tools like Search Ring™ and a search score metric.
Auditing & Plagiarism Checks
Content auditing tools detect potential plagiarism and invalid claims to help ensure reliability and trustworthiness.
Apps & Integrations
Sidebar apps (e.g., plagiarism auditor, Unsplash, meta descriptions, WordPress) extend editor functionality and connect to your content workflow.
Two-way CMS Synchronisation
Integrate directly with content management systems so content and repository state stay in sync between Reword and your CMS.
Multi-language Support
Write natively in more than 25 languages to support global content needs.
Desktop App & Team Cowriters
A desktop application for an immersive experience and the ability to give teammates their own trained Cowriter instances for collaborative workflows.
Pricing
Free trial available (the site offers a free trial / beta sign-up; specific plan pricing is not listed on the provided content).
Use Cases
SEO-driven content teams
Use Reword to research search intent, organise topic clusters, and produce people-first articles aligned with search intent and a meaningful search score metric.
Publishers and editorial teams
Scale article production while preserving editorial voice by training Cowriters on existing publication materials and using auditing tools to check claims and plagiarism.
Agencies and consultants
Create consistent, brand-aligned content for multiple clients by training separate Cowriters and integrating with client CMS systems.
Individual writers and freelancers
Generate topic ideas, headlines, and research-backed article drafts while maintaining personal writing style via a trained Cowriter.
Integrations
WordPress
WordPress app and integration to sync content between Reword and a WordPress site (two-way synchronisation).
Unsplash
Access stock imagery within the editor to add visuals to articles.
Plagiarism auditor
Built-in app to check drafts for potential plagiarism from within the editor.
Meta descriptions
App to generate and manage meta descriptions for SEO directly in the writing workflow.
CMS two-way sync (generic)
Connect with your existing content stack to keep repository and published content synchronized both ways.
Benefits
Limitations
Frequently Asked Questions
What is a Cowriter and how is it trained?
Does Reword provide citations for claims made by the AI?
What integrations are available?
Which languages does Reword support?
Getting Started
- 1 Step 1: Sign up — start a free trial (options to get started with Google or email are provided).
- 2 Step 2: Train your Cowriter — connect or upload your existing articles so the Cowriter can learn your tone and structure.
- 3 Step 3: Integrate and write — connect your CMS (two-way sync), install sidebar apps you need (e.g., plagiarism auditor, WordPress), then begin drafting in the AI-assisted editor with research and citation support.
Support
Knowledge base
Documentation and a knowledge base are available to learn how to use Reword.
Walkthrough / Videos
On-site walkthroughs and a library of video guides demonstrate core workflows and features.
Contact
A 'Contact us' option is referenced for speaking to a human about your Reword experience (no direct contact details provided in the supplied content).
Product updates and community posts are available via Reword's Twitter account (referenced as @LetsRewordCompany).
API
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