yabble
Yabble is a generative-AI research platform that provides AI-driven tools—Virtual Audiences, Gen, Count and Summarize—to accelerate qualitative and quantitative insight generation for marketers, insights teams and research agencies.
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Quick Overview
Best for: Research
What it does
Research software for decision-makers comparing workflow fit and alternatives.
Best fit
Research
Pricing snapshot
Free from Subscriptions start from US$800 per month
Next step
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yabble
Yabble is a generative-AI research platform designed to produce fast, accurate insights from qualitative and quantitative data. Its core offerings include Virtual Audiences (AI personas that simulate audience responses), Gen (an AI research assistant for data analysis), Count (automatic theming and counting of open-ended data) and Summarize (AI-powered summarization of long-form data). The platform is positioned for marketers, insights teams, and market research agencies seeking to validate creative concepts, analyze transcripts and open-ends, and accelerate decision-making. Subscriptions and demos are available directly through the site, with subscriptions starting from US$800 per month.
AI-powered platform for audience insights and data-driven decisions.
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Virtual Audiences
Create and chat with AI personas that reflect target segments to validate visual concepts, branding and marketing images and to answer business questions as if from real audiences.
Gen
An AI research assistant for data analysis that uncovers insights and unlocks drivers for change using generative AI-powered text analytics.
Count
Automatically theme and count responses in open-ended data to quantify themes and provide sample comments and counts.
Summarize
Consolidate complex or long-form data (e.g., interviews, transcripts) into concise, actionable summaries.
Pricing
Starting plan
Subscriptions start from US$800 per month- Access to Yabble’s AI-driven tools (Virtual Audiences, Gen, Count, Summarize) as described on the site
Use Cases
Creative and concept testing
Use Virtual Audiences to validate visual concepts, branding and marketing images and to predict audience perceptions before launch.
Qualitative interview and transcript analysis
Use Summarize to convert executive interviews and 1-1 transcripts into concise summaries, reducing manual analysis time.
Open-ended response analysis
Use Count to automatically identify themes, count occurrences and extract representative verbatims from large volumes of open-ended responses.
Rapid insight generation for business questions
Use Gen and other tools to generate rich insights in minutes to support faster decision-making and improve ROI on research.
Integrations
No verified integration details are available.
Benefits
Limitations
No verified limitations are available.
Frequently Asked Questions
No verified FAQs are available.
Getting Started
- 1 Step 1: Book a demo via the Yabble website to see the solutions and workspace in action.
- 2 Step 2: Work with the Yabble team to define use cases and required data (e.g., open-ends, transcripts, creative assets).
- 3 Step 3: Subscribe to a plan (subscriptions stated to start from US$800/month) and onboard data for analysis.
Support
Book a demo
Schedule a demo via the Yabble website to see products and discuss requirements with the team.
Resources / Docs
Access blog posts, guides, downloads, events and recordings listed in the site's Resources and Guides sections.
Office / Corporate contact
US and NZ office addresses are listed on the site for corporate correspondence; primary contact and demo requests are via the website.
API
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