Frigade
Frigade provides an AI-powered in-product assistant that learns a web product by using it, answers user questions, walks live workflows, and can perform actions on behalf of users to reduce support tickets and drive user activation.
Frigade is customer support software teams evaluate for chatbots & assistants. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Chatbots & Assistants
What it does
Customer Support software for decision-makers comparing workflow fit and alternatives.
Best fit
Chatbots & Assistants
Pricing snapshot
Freemium from $1,000 per month (starts at)
Next step
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Frigade provides an embeddable AI assistant for web products that learns the product by interacting with it (rather than relying solely on static docs). The Assistant can answer questions grounded in the current product state, highlight and walk users through UI flows in real time, or execute actions on behalf of users via Skills. Frigade is positioned for product, growth, and support teams looking to reduce ticket volume, accelerate activation, and drive feature adoption.
The product includes a drop-in SDK, theming to match your UI, integrations with common support and analytics tools, and deployment options including cloud or self-hosted infrastructure. Frigade emphasizes security and compliance (SOC 2 Type II, GDPR) and supports enterprise features such as self-hosting and use of customer LLM keys.
Frigade is an AI-powered product growth and onboarding platform that guides and onboards users through software products, increasing retention and customer success with minimal engineering effort.
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Claim this listing for $29Key Features
Product-grounded Answers
Answers are generated from how the product actually works today by having agents use the product, rather than relying only on static help docs.
Generated Tours / Walkthroughs
The Assistant can highlight the next click and walk multi-step workflows across pages and modals with generated product tours.
Skills (Action Execution)
Skills let the assistant run actions inside the UI—filling forms, clicking buttons, and completing workflows on behalf of the user.
SDK & Fast Install
A drop-in SDK that teams can install (the site references a 15-minute install and agents start learning immediately).
Theming & White-labeling
Native theming options to inherit your design system (colors, type, spacing) and options for full white-label branding for enterprise customers.
Integrations & Handoff
Integrates with tools like Slack, Intercom, Zendesk, HubSpot, Salesforce and can escalate to human agents with full session context.
Insights & Analytics
Dashboard insights show what users ask, resolution rates, and where users get stuck; logs are available in the dashboard, Slack, or via API.
Security & Compliance
SOC 2 Type II certified, GDPR compliant, supports EU and US hosting, offers zero-retention LLM policy and PII scrubbing; enterprise self-hosting and use of customer LLM keys available.
Automatic Re-training
Agents re-run against the product on a schedule to capture UI changes so the assistant stays current without manual retraining.
Magic Links & Shareable Assistant URLs
Shareable URLs that auto-launch the assistant on the right page with the right prompt for demos, support, or documentation links.
Pricing
Free test assistant/demo available: send a test login and URL and Frigade will return a working assistant (sitrep on product).
Starting plan
$1,000 per month (starts at)- Includes 2 AI agents
- Includes 2,500 queries
- Usage-based pricing with scale discounts
Enterprise
Custom pricing- Advanced security, compliance, or self-hosting options
- Dedicated onboarding and customization support
Use Cases
Support Deflection
Answer repetitive how-to questions inside the product to reduce tickets and lower support volume.
User Activation & Onboarding
Walk new users through the workflows that drive initial value and reduce time-to-activation with guided tours and automated walkthroughs.
Feature Adoption & Expansion
Surface nudges and in-app suggestions to push users toward upgrade moments and new feature usage.
Virtual CSM / Account Enrichment
Use the assistant to perform tasks like creating scoped API keys or enriching accounts, and to route complex issues to human reps with full context.
Integrations
Slack
Escalate conversations, send logs, and receive assistant activity in Slack.
Intercom / Zendesk / HubSpot / Salesforce
Automatically escalate to live agents or create support tickets in your support platform.
Linear / Notion
Supplement agent understanding with internal docs and project tools.
Mixpanel / HubSpot / PostHog
Export insights to analytics platforms to connect assistant data with product analytics.
Benefits
Limitations
Frequently Asked Questions
How does Frigade learn my product?
What happens when I update my product?
Can I customize Frigade to match my product?
Does Frigade work with other customer support tools?
How much does Frigade cost?
How long does implementation take?
How does Frigade handle privacy and security?
Getting Started
- 1 Step 1: Install the Frigade SDK in your environment (the site references a 15-minute install and running agents in staging).
- 2 Step 2: Allow agents to train by navigating key workflows (Frigade learns the product by using it).
- 3 Step 3: Configure theming, suggestions, and integrations (Slack, analytics, support tools) and test the assistant with a demo URL or test login.
Support
Docs
Product documentation, FAQs, and how-to content available on the Frigade site.
Demo / Sales
Request a demo or a free test assistant via the site to see the assistant running on your product.
Dashboard / API
Operational logs, conversation history, and integration configuration available in the Frigade dashboard and accessible via API or Slack.
API
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