Submagic
Submagic is an AI-powered video editing platform that automates creation of short-form videos and captions from long-form content, enabling teams and creators to produce viral-ready shorts faster and at scale.
Submagic is video editing software teams evaluate for business operations. Use this page to review pricing, integration signals, and the best alternatives before you commit.
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Quick Overview
Best for: Business Operations
What it does
Video Editing software for decision-makers comparing workflow fit and alternatives.
Best fit
Business Operations
Pricing snapshot
Free
Next step
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Submagic
Submagic is an AI-first video editing platform designed to convert raw footage and long-form videos into optimized short-form content (TikTok, Instagram Reels, YouTube Shorts, Facebook Reels) quickly. It automates repetitive editing tasks — captions, silence removal, B-roll insertion, clip extraction, resizing and export — so individuals and teams can publish more content faster without deep editing skills.
Submagic targets businesses, media companies, agencies, marketers, creators, e-commerce brands and startups that need to scale short-form video production. The product emphasizes speed, collaboration in a shared workspace, multi-language captioning, and one-click repurposing of videos into multiple shorts. An API is available to automate workflows programmatically.
Submagic is an AI-powered video editing platform that automates creation of short-form videos and captions from long-form content, enabling teams and creators to produce viral-ready shorts faster and at scale.
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Claim this listingKey Features
Captions
Automatically generates captions in multiple languages with modern, readable styles optimized for short-form viewing and high accuracy (claimed ~99%).
AI Auto Edit
One-click AI editing that cuts, trims, removes silences, and formats clips for short-form platforms to speed up the editing-to-publish workflow.
Magic Clips
Automatically extracts key moments from long videos and turns them into multiple ready-to-post short clips to scale repurposing of content.
Trimming & Auto-Zoom
Smart trimming tools and auto-zoom features to reframe footage for vertical short formats without manual cropping.
B-Roll & Background Music
AI-assisted insertion of B-roll footage and options for background music and sound effects to enrich short videos.
Subtitle Generator & Multilingual Support
Subtitle generation across dozens of languages and dialects to reach global audiences and improve accessibility.
AI Actors / Avatars
Generate shorts without filming by using AI avatars, enabling content creation without hiring or recording actors.
Clip Maker & Auto Description
Create clips with auto-generated descriptions and metadata to speed up publishing and platform optimization.
Text-based Editing
Edit video by editing the transcript—cut, trim and remove sections by interacting with text instead of a traditional timeline.
Export Optimized for Platforms
Export ready-to-post shorts in platform-optimized formats, supporting high-quality outputs up to 4K and 60fps.
Pricing
Offers a 'Try for free' option/free trial or free plan pathway referenced on the site; see pricing page for full details.
Use Cases
Business Owners
Create viral shorts to attract leads, build authority and drive business growth without a large editing team.
Media Companies
Turn long-form content into high-performing shorts at scale to increase reach and engagement across platforms.
Marketing Teams
Produce consistent, on-brand short-form videos to support campaigns, product launches and social strategy.
Agencies
Deliver fast, high-quality short-form content for clients with collaborative workspaces and repeatable workflows.
Advertisers
Create scroll-stopping product shorts that can improve conversion rates and ad performance.
Content Creators & Podcasters
Repurpose podcasts, interviews and long videos into multiple short clips to grow channels and social presence.
Platform-specific Creators
Specialized workflows for TikTok, YouTube Shorts, Instagram Reels, Facebook Reels and LinkedIn video formats.
Integrations
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Benefits
Limitations
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Frequently Asked Questions
How do I create shorts with Submagic?
Can I turn a long video into multiple shorts?
Does Submagic add captions automatically?
What makes editing faster than traditional timelines?
Does Submagic support team collaboration?
What quality levels are available for export?
Getting Started
- 1 Step 1: Upload a video file or paste a YouTube link (supports phone footage, podcasts, and other formats).
- 2 Step 2: Let Submagic's AI automatically detect highlights, add captions, remove silences, insert B-roll and find key moments.
- 3 Step 3: Review or edit in the workspace, then export ready-to-post shorts optimized for TikTok, Reels, Shorts (up to 4K, 60fps).
Support
Docs
Product resources and tutorials available on the website's Resources/Blog and Tutorial sections.
Contact sales
Contact sales or request a demo via the website (site includes 'Contact sales' and 'Get a demo' flows).
Help / FAQs
Built-in FAQ and help articles on the site for common onboarding and feature questions.
API
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