Submagic

Submagic

Submagic is an AI-powered video editing platform that automates creation of short-form videos and captions from long-form content, enabling teams and creators to produce viral-ready shorts faster and at scale.

Submagic is video editing software teams evaluate for business operations. Use this page to review pricing, integration signals, and the best alternatives before you commit.

Free API 70/100
#28 in Video Editing (28 tools)
Added 4 months ago
29963 directory views this week

Quick Overview

Best for: Business Operations

What it does

Video Editing software for decision-makers comparing workflow fit and alternatives.

Best fit

Business Operations

Pricing snapshot

Free

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Submagic

Submagic is an AI-first video editing platform designed to convert raw footage and long-form videos into optimized short-form content (TikTok, Instagram Reels, YouTube Shorts, Facebook Reels) quickly. It automates repetitive editing tasks — captions, silence removal, B-roll insertion, clip extraction, resizing and export — so individuals and teams can publish more content faster without deep editing skills.

Submagic targets businesses, media companies, agencies, marketers, creators, e-commerce brands and startups that need to scale short-form video production. The product emphasizes speed, collaboration in a shared workspace, multi-language captioning, and one-click repurposing of videos into multiple shorts. An API is available to automate workflows programmatically.

Submagic is an AI-powered video editing platform that automates creation of short-form videos and captions from long-form content, enabling teams and creators to produce viral-ready shorts faster and at scale.

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Key Features

Captions

Automatically generates captions in multiple languages with modern, readable styles optimized for short-form viewing and high accuracy (claimed ~99%).

AI Auto Edit

One-click AI editing that cuts, trims, removes silences, and formats clips for short-form platforms to speed up the editing-to-publish workflow.

Magic Clips

Automatically extracts key moments from long videos and turns them into multiple ready-to-post short clips to scale repurposing of content.

Trimming & Auto-Zoom

Smart trimming tools and auto-zoom features to reframe footage for vertical short formats without manual cropping.

B-Roll & Background Music

AI-assisted insertion of B-roll footage and options for background music and sound effects to enrich short videos.

Subtitle Generator & Multilingual Support

Subtitle generation across dozens of languages and dialects to reach global audiences and improve accessibility.

AI Actors / Avatars

Generate shorts without filming by using AI avatars, enabling content creation without hiring or recording actors.

Clip Maker & Auto Description

Create clips with auto-generated descriptions and metadata to speed up publishing and platform optimization.

Text-based Editing

Edit video by editing the transcript—cut, trim and remove sections by interacting with text instead of a traditional timeline.

Export Optimized for Platforms

Export ready-to-post shorts in platform-optimized formats, supporting high-quality outputs up to 4K and 60fps.

Pricing

Free Tier Available

Offers a 'Try for free' option/free trial or free plan pathway referenced on the site; see pricing page for full details.

Use Cases

Business Owners

Create viral shorts to attract leads, build authority and drive business growth without a large editing team.

Media Companies

Turn long-form content into high-performing shorts at scale to increase reach and engagement across platforms.

Marketing Teams

Produce consistent, on-brand short-form videos to support campaigns, product launches and social strategy.

Agencies

Deliver fast, high-quality short-form content for clients with collaborative workspaces and repeatable workflows.

Advertisers

Create scroll-stopping product shorts that can improve conversion rates and ad performance.

Content Creators & Podcasters

Repurpose podcasts, interviews and long videos into multiple short clips to grow channels and social presence.

Platform-specific Creators

Specialized workflows for TikTok, YouTube Shorts, Instagram Reels, Facebook Reels and LinkedIn video formats.

Integrations

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Benefits

Dramatically reduces editing time (advertised 10× faster editing speed and saves 10+ hours per week for users).
Improves reach and engagement (company cites an average +40% views increase for users).
Cuts editing costs (advertised up to 80% reduction in editing costs) and enables publishing at scale.

Limitations

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Frequently Asked Questions

How do I create shorts with Submagic?
Upload your video and Submagic's AI automatically detects highlights, adds captions, formats the clip for short-form platforms and lets you edit the result like text before exporting.
Can I turn a long video into multiple shorts?
Yes. Upload long-form content such as podcasts or interviews and Submagic will find key moments and produce multiple ready-to-post shorts automatically.
Does Submagic add captions automatically?
Yes. Submagic generates captions automatically in multiple languages and applies readable styles optimized for short-form viewing with high claimed accuracy.
What makes editing faster than traditional timelines?
Submagic uses text-based editing—edit the transcript to cut, trim and remove silences instead of scrubbing through a timeline—plus automated clip extraction and one-click edits.
Does Submagic support team collaboration?
Yes. It offers a shared workspace where teams can invite members to upload, edit, review and export videos together in real time.
What quality levels are available for export?
Submagic supports exports up to 4K resolution and 60fps to ensure high-quality outputs for platform posting.

Getting Started

  1. 1 Step 1: Upload a video file or paste a YouTube link (supports phone footage, podcasts, and other formats).
  2. 2 Step 2: Let Submagic's AI automatically detect highlights, add captions, remove silences, insert B-roll and find key moments.
  3. 3 Step 3: Review or edit in the workspace, then export ready-to-post shorts optimized for TikTok, Reels, Shorts (up to 4K, 60fps).

Support

Docs

Product resources and tutorials available on the website's Resources/Blog and Tutorial sections.

Contact sales

Contact sales or request a demo via the website (site includes 'Contact sales' and 'Get a demo' flows).

Help / FAQs

Built-in FAQ and help articles on the site for common onboarding and feature questions.

API

Available: Yes

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